I paid $800 for my iPad with tax (729 + 10% in Chicago) so the extra $100 for piece of mind is nothing compared to the hassle and cost involved if something bad happens.
Sure, a broken screen may be $100 or $200 to replace, but what about water damage or other issues? That can be more costly. Sure, we all take good care of our stuff but accidents can happen.
Not available in the UK
I'd buy applecare+ for the accidental damage cover, but I'm not buying standard applecare.