"Apple could buy TiVo, NetFlix, and Circuit City and still have cash left over." Hopefully only buying CC to shut them down, I've had miserable experiences there.
Take the $15B and buy something a little more fun, like a new Mac Pro for me!
Restart Dividend: Dividends are so last century. Keep focus on increased share price and market cap.
The Ford analogy is not a good one. Ford is not growing; in fact, they are shrinking. Increasing dividends when a company is in desperate need of capital reinvestment is not a good idea. The leaders at Ford may not have known how desperately they needed to reinvest in their own products, but then, Ford is a poorly-run company.
I respectfully disagree. Ford in 2001 was making a lot of money and growing. They had $20B in cash from all the profits they had made during the '90s. The market changed under Ford and they were unable to react because the cash distribution got rid of all their cash. This was not an increase in dividend and was a shareholder instituted one-time cash distribution. This all occurred at a time when Ford seemed to be in good condition (just as Apple is today). The fact that Ford is in such dire straits today compared to 2001 is my point as to why Apple should maintain significant cash reserves. Markets change and cash give companies a cushion to weather the changes. Ford didn't have the cash cushion and the negative effects of market change were compounded as a result.
Uses of $15B I don't understand:
Buy Adobe: Why? It's a very different corporate culture. They make great software for the Mac already. This seems like it would be very expensive for little gain.
Buy Dell: I think this was suggested out of spite for Mr. Dell's comments about liquidating Apple. This is a very bad idea.
Restart Dividend: Dividends are so last century. Keep focus on increased share price and market cap.
Cash distribution: I owned Ford stock in 2001 when they were sitting on about $20B and gave a cash payout to stock holders (who voted on the plan) to get rid of the money. I was hugely opposed to this idea and thought Ford should keep the cash or at the very least have $10B in cash reserves. Turns out I was right, the SUV market crashed and and now Ford has had to bet the farm and take out a loan for $18B. If they had listened to me they would have been able to weather the market shift and still have $2B in the bank. So, why this long story about a car company on an Apple website? Cash is King. And Apple exists in a VERY volatile industry. What seems like a great future can quickly turn. A significant amount of cash on hand is good.
TIVO: TIVO is hardware, Apple doesn't need more hardware to deal with selling and supporting. The issue going forward is content. iPods and Apple TVs are expensive paperweights without content. Now I know that TIVO has gotten into the market for IP delivery of content, but it doesn't impress me as as well developed as the Netflix's Watch Instantly (I know I'm ignoring the fact that WI is not supported on a Mac, this is to not confuse the issue with things that are easily fixed). Netflix WI provides, or can easily provide, everything that Tivo's internet based content does without all of the hardware. Do you think Apple wants to make an investment where they have to support old hardware? NO, Apple would want to acquire a company that sells Apple hardware and increases the value of iPods and Apple TVs.
Here is my proposal:
Buy Netfix. Cost $1.55B, that's their current market cap at least. They are a studio for indies (All those people who got their start on YouTube need somewhere to take their fame). They have a lot of older titles and new TV shows (Heroes for one) already available for IP distribution. As the studios soften up to the idea of content over the internet Apple/Netflix would be there to capitalize.
Keep $5B in cash. This is the rainy day fund. Add to it with all the profit from Apple TV sales and new Netflix supscriptions. I just read an article about Apple's corporate succession plans, lets face it S Jobs is still human and will not be around forever. His death (Heaven forbid!) or retirement could be a huge hit to Apple's identity due to how much he is linked to Apple's identity.
Buy $8B in iMacs and give them to public schools. To keep the math simple let's say Apple's cost for an iMac is $1000. That makes for 8 million iMacs in our public school system. Not only does Apple get tons of publicity and good will it also gets to reassert itself into education (not to mention the tax write off!). Remember the '80s. Kids that grow up using Macs in school buy one when they go to college. This 8B in cost would pay returns for decades. There are about 100,000 schools in the US. So 8M iMacs means 80 computers for every school in the US!
Just my $0.02 on Apple's $15,000,000,000.00.
Dividends are indeed so last century, but more to the point, not applicable in their industry where stock appreciation is valued more than dividends, unlike, say, a utility stock.
I'm sorry, but saying this over and over again does not make it true. Stock appreciation and dividends are both applauded by investors, and it makes no sense to say which one is "more" valued, especially given that declaring dividends tends to boost a company's stock price -- if only because it is seen as a sign of confidence in the company's future. Further, a modest dividend does not make a company's stock comparable to a utility by any means.
Also, put some majo explosives there to make it looks like the company logo.😛
No dividends, nothing!
Jobs is selfish, sell overpriced products running yesteryear's OS!
sheesh!
(snipped)
Here is my proposal:
Buy Netfix. Cost $1.55B, that's their current market cap at least. They are a studio for indies (All those people who got their start on YouTube need somewhere to take their fame). They have a lot of older titles and new TV shows (Heroes for one) already available for IP distribution. As the studios soften up to the idea of content over the internet Apple/Netflix would be there to capitalize.
Keep $5B in cash. This is the rainy day fund. Add to it with all the profit from Apple TV sales and new Netflix supscriptions. I just read an article about Apple's corporate succession plans, lets face it S Jobs is still human and will not be around forever. His death (Heaven forbid!) or retirement could be a huge hit to Apple's identity due to how much he is linked to Apple's identity.
Buy $8B in iMacs and give them to public schools. To keep the math simple let's say Apple's cost for an iMac is $1000. That makes for 8 million iMacs in our public school system. Not only does Apple get tons of publicity and good will it also gets to reassert itself into education (not to mention the tax write off!). Remember the '80s. Kids that grow up using Macs in school buy one when they go to college. This 8B in cost would pay returns for decades. There are about 100,000 schools in the US. So 8M iMacs means 80 computers for every school in the US!
Just my $0.02 on Apple's $15,000,000,000.00.
I hear you.
I understand you.
I simply disagree with you.
I even like you.
Rocketman
To put things into another perspective, Phillips Electronics has a market value of almost 44 billion and a cash reserve of 17.3 billion (holy moly!) Two large hedge funds are aiming their arrows right now. Although 44 billion (let alone the well over 100 billion that Apple is worth) is a too big of a chunk to buy outright, they have started to accumulate shares. If the number of shares is big enough they will attend an annual shareholders meeting to voice their discontent over that stockpile of cash. And demand a healthy dividend or revenue generating investments. The latter is my assumption. Could this happen to Apple? I dont know their legal structure.
A Fortune blog explores what Apple could be doing with their $15 billion cash reserve that they have accumulated in the past few years.
When asked about Apple's plans, chief financial officer Peter Oppenheimer simply stated that having a few billion on hand helps to fund big projects, though there reportedly had been discussion about buying back shares or issuing dividends to Apple stock holders.
Apple could use the money to make strategic acquisitions. In the recent past, Apple has acquired a number of companies, including PowerSchool, Emagic, Nothing Real, Zayante, and Fingerworks. Apple also has plans to expand into a new campus which could take up to $500 million to fund.
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