Apple is so late to the party. Seriously a home is something you upgrade one time typically and stick to the standard. And it’s hard to roll back and rebuy for a new standard. Right now my home came with ring and Amazon echo and everything is tied to that now (security, keypad, garage door, vacuum, washer/dryer). With house prices are I am not raring to buy another home. It would cost thousands just to look cute with a new HomePod when these home hubs have been around for a decade. Apple should have iterated quickly instead of their usual practice of waiting until they perfect that model.
My only nonAmazon is my google nest thermostat I recently upgraded (4th gen) for the sensors and the temp settings are superior to ecobee and Honeywell. I tried using matter standard with my HomePod but it doesn’t work.