Posted this in the Arm Macs forum, but thought it should be here too:
------------
Hi all. Long-time reader, first-time poster.
In my view, people are completely misjudging the pricing of this new base MacBook because they are misjudging the reason for it existing in the first place. It's not a rebirth of the super thin and small 12" MacBook. It is not a $599 Chromebook killer with cut down specs to hit that super low price point. No, the new entry level A18 MacBook is designed to do two things, and two things only:
1. Lower the entry-level retail price for a Mac laptop from $999 to $799.
2. Allow the MacBook Air lowest configuration price TO GO UP to $1199.
Even with RAM prices rising, I don't believe that Apple will ever release another Mac with only 8GB of RAM. Apple Intelligence is simply too important to both their long-term tech strategy and their short-term Wall Street messaging. Every Mac has to be marketable as "the best computer for AI".
Apple's pricing tiers for laptops are very well thought out, always leading the buyer up the chain in $200 increments, so this new MacBook can only start at $799 with 16GB of RAM and a 256GB drive. That means a version with a 512GB drive has to cost $999. Apple won't let pricing overlap with the MacBook Air line, so Apple's easy way out is to simply no longer offer the $999 MacBook Air with only 256GB of storage. Anyone who can live with that small a drive can also live with a smaller screen and an A18 chip. The MacBook Air now starts at $1199 with 16GB of RAM and a 512GB drive. This is NOT a price increase, it's the same model with the same specs and price as before.
All of this assumes the same day, side-by-side launch of the new A18 MacBook with the spec-bumped M5 MacBook Airs. It's the perfect time to align the pricing tiers to accommodate BOTH the lowering of the laptop entry price AND effectively moving the MacBook Air upmarket, despite no real increase in cost. Overall it looks like this:
12.9” A18 Pro MacBook (SE) 16/256 $799
12.8” A18 Pro MacBook (SE) 16/512 $999
13.6” M5 MacBook Air 16/512 $1199