Agreed. And there are valuable lessons from tech history here.
Check out this comparison of AAPL and MSFT:
http://finance.google.com/finance?q=aapl+msft
Look at the 10 year view. Apple has been absolutely wiping the floor with Microsoft, from the point of view of the investor. And what has been happening for those 10 years? It's just as you said - Apple had an OS (and hardware) that both a hacker and a non-hacker could love. Sums it up perfectly.
Now switch to the 23 year view. The picture is quite the opposite, up until the end of the 90's. Microsoft chewed up apple and spat it out. Why?
The main reason, I would argue, is that Microsoft welcomed developers and Apple did not. Lots of developers. Big and small developers. Not just IBM and other "preferred developers". An ecosystem was born, and the rest is history.
This is Apple's chance to screw it alll up again.
They didn't stop selling computers... they just started making phones. I would also like to mention that when Apple released the iPhone, Steve Jobs never called it a smart phone. He just questioned why other phones were called smart.
There are a lot of phones that you can't put squat on without purchasing. I had sprint with many a phone (smart and dumb) and they don't even compare. I don't care how much stuff you put on the phone.
Plus 23 years ago, the government didn't know anything about technology or the monopoly Microsoft was creating. Technology was run like the wild west. If all of the things that happened back 20+ years ago, happened today. A company like Microsoft wouldn't even exist.