the reality is that android has already eaten into apple's share. just like the iphone, their strength is the competition from within android to keep up to date and the options available to the consumer, its a concept apple doesn't readily subscribe. The result in the phone space is apple was surpassed in market share already and doesn't look to be slowing down. consumers want options, apple does not give that too them
The reality of what exactly?
I don't subscribe to the theory that what happened in the mobile phone market will be replicated in the tablet one.
The mobile phone market is built around carriers and subsidy which is why Android's uptake and subsequent market share increase has been so rapid.
Now the typical response, much like you've put is that it's choice but this explanation falls flat when you ask yourself the question. Would Android's rise have been what it were if it were priced the same as the iPhone. The answer is quite unequivocally no. It's market penetration ultimately was a result of the phones being given away for free. That isn't a slant on the qualities of the platform, it's just the reason it's done so well.
So Android's market penetration strategy when applied to the tablet market doesn't quite work. It's up the companies involved to produce a product that matches it's rivals offerings that will stand on it's own. Without being pushed by carriers/networks, without being given away for free for both new and extending contracts. It has to standing entirely on it's own.
There's little case for app developers to create apps for it because there isn't the market share there yet, but the market share won't come without the product having the uses it's competitor/s have. I don't think anyone void from any bias would walk into a store and pick a android offering over an iPad currently. You'd have to be mad.
I'm not saying Android won't eventually get a consistent uptake and market share on tablets. What I'm saying is it's route to getting there certainly won't be as straight forward as you and many others seem to think it may.
I think Apple will be worrying about HP more than they will Android in this market.
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