Apple's $99 'One to One' Tutoring Program May Be Coming to an End

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Apr 12, 2001
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Apple may soon end its $99 "One to One" tutoring program for Mac and iOS users, according to a source that has provided MacRumors with reliable information in the past. Our source says Apple is stopping the program to allow retail employees to focus on hosting a greater number of free workshops, which multiple people are able to attend at once.

One to One is a long-running Apple program that allows customers who purchase a Mac to pay an additional $99 for one year of Mac, iPhone, and iPad instruction from Apple retail employees. One to One sessions include 30 or 60 minute Personal Training sessions, 90-minute Group Training sessions, and 90-minute group-based Open Training sessions.


One to One members can get help with a wide variety of topics, like getting started with an iPhone, iPad, or Mac and using Apple services like iCloud, and iTunes. Training sessions on Apple apps, including Photos, Mail, iMovie, Final Cut Pro, and more, are also included.
One to One will help you do more than you ever thought possible with your Mac. First, we'll set up your email, transfer your photos, music, and other files, and show you how to keep everything in sync with iCloud. Then, we'll work with you to create a curriculum tailored to your goals, learning style, and experience level.
Apple is planning to fold its One to One service into free open workshops, amid some larger changes being made to Apple's teaching methods. In the near future, workshops will be restructured around themes like "Discover" and "Create," and will be more accessible on Apple's main website.

Apple plans to honor existing One to One memberships until they expire, but will not sell new memberships to the program going forward. Customers who need assistance will still be able to sign up for dozens of free, open workshops.

Article Link: Apple's $99 'One to One' Tutoring Program May Be Coming to an End
 

levitynyc

macrumors 65816
Aug 19, 2006
1,100
3,235



Apple may soon end its $99 "One to One" tutoring program for Mac and iOS users, according to a source that has provided MacRumors with reliable information in the past. Our source says Apple is stopping the program to allow retail employees to focus on hosting a greater number of free workshops, which multiple people are able to attend at once.

One to One is a long-running Apple program that allows customers who purchase a Mac to pay an additional $99 for one year of Mac, iPhone, and iPad instruction from Apple retail employees. One to One sessions include 30 or 60 minute Personal Training sessions, 90-minute Group Training sessions, and 90-minute group-based Open Training sessions.


One to One members can get help with a wide variety of topics, like getting started with an iPhone, iPad, or Mac and using Apple services like iCloud, and iTunes. Training sessions on Apple apps, including Photos, Mail, iMovie, Final Cut Pro, and more, are also included.Apple is planning to fold its One to One service into free open workshops, amid some larger changes being made to Apple's teaching methods. In the near future, workshops will be restructured around themes like "Discover" and "Create," and will be more accessible on Apple's main website.

Apple plans to honor existing One to One memberships until they expire, but will not sell new memberships to the program going forward. Customers who need assistance will still be able to sign up for dozens of free, open workshops.

Article Link: Apple's $99 'One to One' Tutoring Program May Be Coming to an End
Little by little Apple is morphing into the corporate giant that goes against why I got my first Mac 9 years ago.

I miss the "I'm a Mac" ads.
 

Cmd-Z

macrumors 6502
Nov 14, 2014
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Free training may sound good on the surface, but trying to teach even a small crowd means dumbing things down to the lowest IQ, not to mention the idiot in every group that loves to hear himself talk and/or show off what he knows to the rest of the group. If I needed training, I'd gladly pay to get 1:1 service ... free would be a waste of time I'm afraid.
 

KPOM

macrumors P6
Oct 23, 2010
15,395
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My guess is that it just isn't economical to keep offering the sessions. With 12 sessions for $99 it was a loss leader, and Apple doesn't need it to sell Macs anymore.
 
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Rogifan

macrumors Core
Nov 14, 2011
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My guess is that it just isn't economical to keep offering the sessions. With 12 sessions for $99 it was a loss leader, and Apple doesn't need it to sell Macs anymore.
And one would assume Apple has the data on how many people were actually utilizing it. Maybe not enougH people were utilizing it to justify its existence. Last week 9to5Mac reported on Genius Bar and workshop changes Apple would be implementing.

http://9to5mac.com/2015/08/22/apple-store-genius-bar-workshops-revamp/
 

JAQ

macrumors 6502
May 13, 2008
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Purgatory MI
Free training may sound good on the surface, but trying to teach even a small crowd means dumbing things down to the lowest IQ, not to mention the idiot in every group that loves to hear himself talk and/or show off what he knows to the rest of the group. If I needed training, I'd gladly pay to get 1:1 service ... free would be a waste of time I'm afraid.
The problem with One to One (from the perspective of those doing the training) is that it pretty much defaults to "dumbing things down to the lowest IQ", because 9 out of 10 people who buy it do it because they really have no clue how to use a computer, or are just too afraid of them to learn on their own. I mean, if you can't figure out how to use a Mac .... o_O ! The rest use it as a substitute for high-end software support, stumping the trainer with problems they're having using Logic or Final Cut Pro.
 

TypeEE

macrumors member
Jun 10, 2009
70
14
Little by little Apple is morphing into the corporate giant that goes against why I got my first Mac 9 years ago.

I miss the "I'm a Mac" ads.
This is exactly how my 70 years old parent got into the mac world 1 year ago. They paid the $100 to learn about different things in the mac world. Tim cook is just cheap and would like to kill it, he doesn't get that this is the best marketing money Apple will spend.
 

gsmornot

macrumors 68040
Sep 29, 2014
3,270
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This program has been the sole reason I suggest to "non savvy" people they should consider a MAC. I personally don't have the time they need to sit and explain or move and setup or whatever the need but this has provided that service. Several that have received my recommendation to purchase bought and used this program and now feel right at home with their purchase. In the end, it has to be economics. Its done to make money, its stopped to save money. It does not have to be this way but appears to be.
 

Rogifan

macrumors Core
Nov 14, 2011
21,888
27,358
This is exactly how my 70 years old parent got into the mac world 1 year ago. They paid the $100 to learn about different things in the mac world. Tim cook is just cheap and would like to kill it, he doesn't get that this is the best marketing money Apple will spend.
And the only way they can learn those things is through paid 1:1 training?
 
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Mac Fly (film)

macrumors 65816
Feb 12, 2006
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Ireland
Little by little Apple is morphing into the corporate giant that goes against why I got my first Mac 9 years ago.
I disagree. This is about streamlining and simplification. The ultimate end-goal for Apple internally should be to charge only for hardware and have all its tangential services built into product pricing. This means you buy an iPhone or Mac or both and Apple takes care of you. Even Apple Care should be included.
 

rdlink

macrumors 68040
Nov 10, 2007
3,226
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Out of the Reach of the FBI
The program is good for people who really don't get Macs, I guess. Not a big deal to me.
I bought it once for myself with a Mac that I bought someone else as a gift. I bought it with the hope of using it to learn some more advanced topics, such as Aperture, Automator, Script Editor, etc. But when I went into the store to learn I found that the "expert" who was teaching me really didn't know much more about the products than I had figured out on my own. Waste of my money. From then on my advice to people buying Macs for the first time was to go to the stores for the free workshops.
 

talmy

macrumors 601
Oct 26, 2009
4,715
276
Oregon
I took advantage of all the free courses Apple offered when I got my first Mac (about 10 years ago). Even with decades of computer experience I found it useful, and a new user would as well. Since then they have decreased the number of different sessions as well as their frequency, probably to favor one to one. Frankly I think the one to one was not a good promotional tool since it implied that Macs were complicated enough that people would have to pay an additional $99 to learn how to use them.

Actually I think I could benefit now from courses on Photos and Apple Music. There doesn't seem to be one for Apple Music, at least not at my closest store.
 
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Diaz72

macrumors member
Jun 11, 2012
31
5
Sad to see it go, one of the best values in the Apple Store. I worked as a Mac Genius for 6+ years, and Creatives really knew their stuff (many of them have gone on to do really great things after Fruit Co.)
You bring up an interesting point... what happens to the position of Creative? Thats a huge number of people that all of a sudden become what? Red Zone Specialists again? That's gonna be interesting to see how they handle that.
 
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