Considering she's a customer and not a Creative I'd assume it'd cost you more than $99 for year's worth of sessions.
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Apple's $99 'One to One' Tutoring Program May Be Coming to an End
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Couldn't be more correct.
If you can't pass the driving test then you get training from whatever source you need (relatives, third party vendors, etc). You don't go to Ford, Nissan, Toyota .... to learn how to drive.
Apple needed this program because they had a product that was different from what we knew at the time. Windows was the standard for many year. This program, am sure, contributed greatly to Apple's success, but may no longer be as relevant today.
The day car companies introduce a car that requires different knowledge than the cars were driving today they won't have a choice but to ease their customers into it with transition programs. Or else they'll flop.
I think this would be fine, if only the Apple classes had a script and the instructor stuck to it.
The times I've been to an Apple class, within 15 minutes it broke down into the instructor simply answering questions from whoever had the most fear in their eyes. Since I'm semi-intelligent, the classes seemed a waste.
The times I've been to an Apple class, within 15 minutes it broke down into the instructor simply answering questions from whoever had the most fear in their eyes. Since I'm semi-intelligent, the classes seemed a waste.
I'd assume the One to One demographic wouldn't be the best suited to figure out how to download and install Flash Player when they get to YouTube.
All in all, this program is good. I used it to learn Final Cut Pro back in the day. I probably got 20+ sessions for $99. To get that much training on professional editing for $99 is a great value.
Nobody used the service so they are getting rid of it.
It's really not hard to read between the lines here.
As a former creative, I'm a little sad to think they might cancel One to One. I think it's a really useful service which has helped a lot of people over the years. But it felt like it was slowly getting fazed out already 4-5 years ago. Less and less time on training, and more time on the floor selling and working the Genius bar.
On the other hand, since this is now what I do for a living as a consultant, I can't be too bummed as it probably means a little extra business.
On the other hand, since this is now what I do for a living as a consultant, I can't be too bummed as it probably means a little extra business.
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You have asked this 3 times in this thread with no reply so I thought I would let you have an answer. Several people in my family paid $99 for a year of personal training. They were allowed to bring their old Windows PC's to the Apple Store along with their new MAC. The person assigned would move data, show them where the new data was located and then show them how to use the equivalent software on the MAC. Excel has for them become Numbers, Word has become Pages, etc. Microsoft makes Office for the MAC but for these users the iWork suite covers their needs. I could have sat with them for 30-40 hours over the year and helped them with their questions but instead they were able to talk with someone that truly had the time to do it.
I get the feeling from your repeated asking that you yourself are a teacher and like to spend hours at a time with intermediate/beginner MAC users calmly helping to discover the new to them hardware and OS. Hours of showing someone where to click for the 10th time and why did that window just pop up again. Don't get me wrong, I like to help too its why I'm here. I just don't have the same experience level with the teaching process as the guys/gals that have been working with my family members. Now that they themselves have become acclimated they no longer need the classes but because they had a good experience they too now recommend Apple to their peers who might not have otherwise bought a MAC or even a PC at all.
I think its the other way around. More people used the service than expected so costing more to supply it than the charge was covering. Its not as if there were people sitting around all day solely to supply this service that were getting paid to watch paint dry. If they weren't doing classes they were working the floor.
That's a shame...just come to me, I'll teach for how to use your Mac and iDevices for just $60..I'll even wear a blue shirt if you want.
Either the people Apple hires are clueless or they don't believe in the whole Apple experience anymore on a corporate level. One to One was awesome in the fact you could bring your professionally taken photos or videos and learn how to use Apple software to work with your project rather than a dummy project you may not have interest in. Sure the 'creative' wouldn't do the work for you or "support" it but you got to learn what a brush was, filtering, etc. It really changed people's lives including those completely new and don't even know how to add a mail account.
for 60 minutes a week for an entire year? SOLD!
Only? No, but often the best way, particularly when you're dealing with people who haven't even acquired the technical vocabulary to ask the right questions. I was a Creative, and I can tell you first hand that many of the people I trained were complete computer illiterates.
I think this is an expression of the "Post PC world" Jobs described in one of his last Keynotes. It's not about training people how to use computers. I genuinely believe that Apple's focus is, and will be for the foreseeable future, tablets and phones.
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I know that some people are just completely lost when it comes to technology, but probably everyone has at least one family member or friend who is tech savvy and will help them out. I can't tell you how much tech support I've done for my mom.
Then why wouldn't Apple just raise the price? I struggle to understand why they would get rid of a service that was popular and was heavily utilized.
Lol, ummmmm.... ok.
The "big" computer companies... Dell, HP, & the like, focus on providing free courses on how to use PCs & PC software at retail locations??
How did I miss this?
Exactly the question we're asking here. Ive worked for companies in the past that just could not find a way to make money from a service. It's not that people didn't like it. It was just hard to monetize well so they cut it much to the disappointment of the customers.
No I'm not really a teacher though I have helped out family members with simple questions. But these days it seems anything Apple does the immediate reaction is negative. So is this negativity like the Watch where a lot of it is coming from those who don't own and have never used the Watch or is it from people actually using 1:1 training and finding it useful? Because if it was being frequently used and the feedback was good I have a hard time believing Apple would get rid of it. I don't think Angela Ahrendts was hired to make the customer experience worse.