Yup.
The brand is just that - hollow. The quality of those headphones is ridiculous considering the price being commanded. If it's "what the market will bear" then people should become bullish in questioning the market's real motives, because we are always told that the best products win and innovation and competition lead to the better products always winning.
Just like how Microsoft Windows has been truly above and beyond everything else over the last 20+ years, since it's clearly been the best and no glitzy marketing campaigns, predatory tactics, et al, were ever once employed to boost Windows' sales...