Don't get too cocky! It's a little more difficult to go from hardware to software - Apple has proven that. And yes I have seen millions of Android wear products, android phones, and tons of Chromebooks - I live in Orlando - they're out there and they're propagating.
I don't give a crap what anyone says. Apple is losing this fight. Three years ago I would have agreed with you, today not so much. Too much Samsung, the Nexus line, Pixel lineup, Nest products, Chromebooks, you name it. Chromebooks are destroying the tablet market. Heck try an Nvidia Shield TV - the thing blows away anything Apple will ever throw at the TV. I had to return my AppleTV - it was embarrassing. And most shareholders would agree with me. Watch for a major acquisition soon. This company needs an injection of something, and fast. Netflix is my guess ($50B Cash) With that being said, Apple has never been great at software. On top of that, the rest of the world has caught up when it comes to hardware design. Apple no longer has an advantage. And at the end of the day if you're going to charge more for a product, you'd better offer something compelling. And Apple software ain't it!