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They're not going to advertise the MacBook Pro as a games machine. Its too much of a small niche market. Much better to go after a much broader user base.
 
dr_lha said:
CNET are pulling this out of their asses I think. Jobs said nothing about the ads being for Macs.
And since when has any Jobs statement had any relationship to the truth? (Check for "video on iPod", or "1st 64-bit desktop", or "5 times faster", or anything about how bad Intel is relative to whatever it was that IBM/Moto used to sell.)

I'm sure that the ads will be for the new Conroe-based mini-tower.
 
No Money in iTunes.

Bman721 said:
A PVR would be a good option for any macs, but i doubt it will ever happen.

If Apple makes a PVR, then it will kill off the iTunes TV show purchases....just doesn't make sense for them to make it.

I always got the impression that Apple didn't make any significant money off of iTunes. iTunes purpose was to sell iPods. Thus, a PVR would induce more people to put stuff on their iPods, necessitating larger capacity iPods. Some would be new purchasers and some up-graders.
I've been waiting for Apple to show-up Tivo for a long time. The only thing I see as a problem, is that Tivo won that lawsuit about the patent for a "multimedia time warping system." This means that Apple would either have to pay "Tivo" (not happening), not have the ability to pause Live TV (that sucks), or circumvent Tivos's patent. (Good luck, Chuck.)
 
PC Recycling Strategies

As a computer specialist for a very large school district, I am aware of the ways some PC makers recycle their products. Last year, I opened a brand new high school with brand new _ _ _ _, P4 computers. Two weeks into the school year, a large truck delivered 180, _ _ _ _, P2 computers that had been removed from other schools and re-imaged. I was told to loan (give) those old Win98 pieces of junk to students for home use. The district got to say that it was providing technology to the students, _ _ _ _ got to say that the thousands of P2s were recycled and the students who received the junk had to dispose of it, somehow.:mad:
 
I know I'm supposed to be a pure-Macrumors reader, but I have to say that I loved the end of Engadget's commentary about the meeting:

In regards to the recent 17-inch MacBook Pro's release, Jobs let everyone know, "Everyone wants a MacBook Pro because they are so bitchin’." Thanks for that, Steve. Jobs also mentioned the possible demise of the CRT in their lineup, due to environmental concerns and their general lack of bitchin-ness.

Yeah. :)
 
it's about time apple started boosting advertising for the mac. so many people i've talked to had no idea that mac was moving to intel or anything. i hope to see ALOT more mac advertising in the near future.

mr
 
I think the ad campaign will be for the MacBook Pro now that Apple offers it in 15" and 17" configurations.

If that is the case, that would tend to confirm that the smaller (13.3" or whatever it turns out to be) notebook is geared to a different market segment, maybe warranting its own ad campaign.
 
i personally hope they bring back ellen feiss for the next round of ads...

i predict there will be a bitchin' macbook sometime in the next week or two. if not, i still like usin' the word bitchin'
 
rick6502 said:
I always got the impression that Apple didn't make any significant money off of iTunes. iTunes purpose was to sell iPods.
That would seem to be about right. Apple never have released specific numbers on iTMS, but they have always called it profitable (except for the first year, when they said it broke even). They have never claimed that it made them a lot of money (and given the cost structure, it can't -- it's a typical retail operation with typical razor-thin margins).

iTMS revenues are buried in the same line item as iPod accessories and AppleCare, but even that combined number only runs at about 1/6 of the revenues for the iPods themselves. So, even though Apple pretty much own the download market, it's not a major business for them.

A fairly small increase in much-more-profitable hardware sales on either the computer or iPod side would more than make up for any dent in iTMS.
 
The ads are supposed to be starting during televisions sweeps week in the US.The general demographic for that is 18-49..
Judging by that I'd say any ads for Macs are going to be the whole Intel line-up.We could even see a "one more thing" type ad slipped in somewhere.Apple has done some creative advertising in the past so I'm looking forward to see what happens!!
 
GeoffRuth said:
Well, here's a good link that points out why Apple is lagging the industry in recycling. Yes, this is better tha before, but it could be much stronger without much work.

http://www.wired.com/news/culture/mac/0,70739-0.html?tw=rss.technology


Meh. That article's not very good in pointing that out. For example, there's a problem in using the weight of recycled products--if HP's average product is substantially heavier than Apple's, then it's naturally going to have more tonnage of recyling (particularly since their sales are higher). Too, a company with a higher percentage of corporate sales are going to find it easier and cheaper to recycle its products.

THe people pressing Apple on recycling are not doing a very good job in presenting their case.
 
danielwsmithee said:
Is'nt that the 17" iMac. I don't see what else they could make for a LCD eMac, smaller hard-drive & no wireless maybe?

Well once they get some chips to push the iMac back up to 64bit and add those Camera LCD (maybe a case revision, with cooler adjustable stand) say for January. The eMac really could be the current model drop iSight, wireless, smaller harddrive, lower spec DVD. After all it's a machine aimed at schools, but sounds like it would be popular for call centres as well at the right price.
 
Apple is moving at a pretty rapid pace when you consider that a company their size are about to pump out new gear across the board with new chipsets and new software.

It has been a long "behind the scenes" road for them in reality.

NOW... the chip's are set, the designs are in production or nearing production, the company is positioning itself for SERIOUS GROWTH through Intel's chipset roadmap, building of more stores, purchasing more space... AND building more space... Not to mentions the NEXT OS release!

Confidence in their future is finally in their (and our) grasp! Steve"o" knows!

IT'S TIME TO ROCK THE MAC!!! PUMP UP THE VOLUME ON MAC ADVERTISING!! THIS IS THE YEAR OF APPLES HARDEST ATTACK ON ALL FRONTS. Gooooo baby! :cool:


"Think Alike... BE Different!"
 
richdun said:
Gotta love people (like Jobs) who know other people's stuff better than the other people do. Just goes to show how really on top of things most special interest orgs are. They use any audience to trumpet the current cause, even if they just trumpetted the opposite not too long ago.

People often forget that before Apple Jobs was a hippie ;)
 
Bubbasteve said:
This is terrific news because I was thinking about spending/wasting some of my future paychecks on an eyetv

You would not be wasting your time/money with EyeTV, I think it is one of the best Mac apps/hardware. Use it all the time!!:)
 
AidenShaw said:
And since when has any Jobs statement had any relationship to the truth? (Check for "video on iPod", or "1st 64-bit desktop", or "5 times faster", or anything about how bad Intel is relative to whatever it was that IBM/Moto used to sell.)

I'm sure that the ads will be for the new Conroe-based mini-tower.

Sorry, there will be no Conroe based tower...Apple would be unwise to launch a mini-tower to compete with its own MacMinis and iMacs...not a single chance for that to happen.

But it was fun anyway to see a Cube sitting on a desk at the University in Bern yesterday (they ALL use Macs, fortunately)...what a beautiful piece of kit, which no other PC maker in the world will ever match.
 
For those who think that Apple should be concerned about an OS X based media center cutting into iTMS sales, remember that surely over 90% of iTMS sales don't got to Macintosh users anyway.
 
so when does this new advert air in the states ? what day are we looking at ?


Tuesday or a media event ?

so many questions and only one credit card bill to pay :D
 
How often does Jobs mention that there is a new ad coming out? Could it mean there is a new ad campaign coming out, a new direction? Is "Think Different" done for good?

Hmm, exactly how many campaigns have there been?
 
avensis087 said:
it's about time apple started boosting advertising for the mac. so many people i've talked to had no idea that mac was moving to intel or anything. i hope to see ALOT more mac advertising in the near future.

it is a good thing they waited for the after the intel transition, now they have something bitching to advertise. :) We'll soon see a full Intel lineup.
 
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