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This may be addressed in a later post, but I'm still on page 2. If this has been mentioned already, then I apologize.

It's my understanding that Apple won't accept this. If your app accesses some sort of subscription based service, then they have to offer it through iTunes. So, even if Amazon makes Kindle a reader only, if they are still selling Kindle books on Amazon.com that the Kindle app can access, then by Apple's rule Amazon has to offer sales through iTunes. Am I misunderstanding this?

The only alternatives are to increase their prices across the board to cover Apple's charges or pull the app from iOS.

In either case, Amazon's customers are going to lose out.
 
If I am right then there is a hell of a lot more at stake here then just Amazon and Netflix. EA do sell upgrades in game.... Some games are free with the option to pay to buy upgrades from within the game, so they will have to increase the charges just to make any money.

In-app purchases sold and delivered by Apple are already subject to the 30% cut. They won't have to raise prices.

The only change here is content sold or subscribed to outside the App Store must also be available in the app store and subject to the 30% cut when purchased that way.

B
 
uh dude? obviously youve never worked in a data center, so you fail. there is TONS of overhead -- just different. land, buildings, utilities, servers, cooling, managers, janitors, administrators, programmers, customer service, assistants, HR, salaries, benefits, etc etc...

the internet isnt made from unicorn farts, dude. if it was easy and cheap as you think, then everybody would have a record-selling App Store, wouldnt they?

you gotta pay rent.

No, actually YOU FAIL because your conveniently forgetting the small fact that Apple has all these things in place REGARDLESS as it uses the same systems for iTunes, iBooks .Mac, and it is NOT going to suddenly have a 30% increase in any of those costs as all the content involved with this new ruling is NOT being hosted by Apples data centres but by the app owner like Amazon, Apple has nothing to do with the storing of Kindle books....
 
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In-app purchases sold and delivered by Apple are already subject to the 30% cut. They won't have to raise prices.

The only change here is content sold or subscribed to outside the App Store must also be available in the app store and subject to the 30% cut when purchased that way.

B

Thanks mate, yeah I realised that on the previous page lol. Still stinks though.
 
It's just laughable to compare the App store to something more physical like growing food it really is. An entirely different industry with entirely different and massive over heads.

Like I said, it will be VERY interesting to see just what the big names do with this.

Whether you think it's laughable or not, retail is retail and rents are rents. Hint: I wasn't talking about the people growing the food, I was talking about what happens between the grower and your table.

I tried much more direct, same-industry comparisons with companies like Amazon, but everyone ignores that. Hard to tell if it's just because they like their Apple-hate too much, or they're getting paid for it.
 
I think it could be argued that the music industry is in decline because it puts out tired, repetitive, and thoughtless products...

However, I am no fan of Apple trying to dictate terms here and will wait and see what happens before plunking down money for a couple of iPad2.

I work in the music industry so I'm the first to say a lot of the stuff is tired BUT...the thing with the tired stuff is in the old days, if you put out a great song that everyone loves, the artist can put out another song just like it and people will buy the album to have it. With iTunes (and other digital services), people can now buy the individual songs so now on top of labels losing money for the entire album being skipped, we lose a cut of that to iTunes, music licensing publishers, etc. AND the artist is pissed thinking "why the hell make a 17 track album when they're only going to by the 2 songs they like" which leads to them making ******** albums more frequently. It's a circle of crap and Apple was the start of it.
 
The time to pay Apple comes when you give away your free reader application, and put a button in there that says "subscribe to our content". That's the point where Apple is saying you need to let the user choose to subscribe with their iTunes account. From the users point of view, it's a brilliant experience. They only have to click a couple of buttons, don't have to type in anything new, don't have to give away any of their personal information to the publisher unless they want to, and get to be safe in the knowledge they can cancel it easily at any time. Users should love this, and want this.

From the publisher point of view, they get immediate access to 70 million iTunes accounts with credit cards attached, get the money deposited straight into their bank without having to deal with credit card fraud, billing support, cancellations, credit card processing, or any of the other things that have to go in to running a massive billing operation. They also get a mass of potential subscribers handed to them on a plate. For that, Apple take 30%, an industry standard cut for any such offering. The content owners should be loving it too. Rupert Murdoch and The Daily obviously thought it was worth it.

The publishers are up in arms more about the loss of subscriber data than they are about giving 30% to Apple. 30% is normal. They give that to their distribution partners whoever they are. Probably more. What they really want is your personal details, your name, your email address, your demographic. That's what they sell to advertisers. They don't like that Apple is only going to give them that if the user specifically agrees to give them it. They don't like that Apple is putting the power in the users hands and not theirs.

For all the people here complaining, you should be happy that the power is going to be in your hands over who gets to sell your data.

This is right on the money! 30% is not the issue (although apple is a company out to make a profit), publishers and others are pissed they don't get to share in your info.
 
Apple did a really bad job of managing key partner relationships in the past with the computer business, and they are on course to make many of the same mistakes all over again.

yep, the near-bankrupt firm that is now the richest tech company in the world w/ the highest profit margin in the industry and the only PC maker that has climbing (PC) sales, is well on its way making all the same mistakes. all the way to the bank...

either that, or they know more about business development than you do. one of the two.
 
It wouldn't cost Kindle, Kobo etc 43% to recover the loss...

If that were true, then basically, we are going to see a 10.00 book now cost 14.28 roughly... both inside of iOS and also even if you don't own an iPhone or iPad at all. That's 43% increase in price to make up the 30% loss. Of course, it will benefit them outside of the iOS ecosystem as they will now be making 4.28 more on every 10.00 book sold through their online store outside of the iPhone/iPad ecosystem as well. And we all know they don't sell 100% of their content through iPhones and iPads.

If they took the percentage of how many of their purchases are actually iOS purchases vs other means, and then worked it out, we might see a slightly lower increase. For example if 90% of their purchases are made outside of the iOS ecosystem, then to compensate for losing 30% of that 10% of sales, then they not need to mark everything up by 43% to make up the difference. They'd only need to mark everything up by about 4.3% across the board to make up the difference... (I don't know what the actual percentage of iOS purchases to non iOS purchases is.... this is just an example)

But the outcome is still that there will be a price increase that affects everyone, not just iOS device owners. Why should someone who is not an iPhone or iPod owner have to foot the bill for this at all?? When it all comes down to it... a 4.3% increase across the board on all ebooks is not the end of the world... and I'd probably still buy them (a 10.00 book would now be 10.43 everywhere). But it's still not fair for those that don't own an iphone or ipod.

In the end all eBooks (and other media) everywhere may now cost more than they did before because of this....Apple is trying to dictate the market even outside its own borders.....how is this legal??
 
lets see how many people stay on iOS when there is no pandora, hulu, netflix, kindle and other popular apps. in the meantime they are all on Android phones and devices

No netflix on Android yet...maybe later this year...There are too many IOS users to ignore.....they will not pull out. The App Store makes too much money.
 
If you don't think any Rhapsody/Spotify/Napster/Sonos customers purchased an iOS device because their favorite services were available on the go via iPhone/iPod Touch then you are insane. This was a win-win relationship for everyone. Apple sold more iOS hardware, companies like Spotify added value to paid subscriptions.

I'm of the mind that 30% is too much, but I'm not about to make silly arguments, like the one you just did :)
I'd LOVE it if every consumer were as smart as you'd like to pretend they are. It would reshape advertising and the products we buy. However it just isn't the case. An absolutely insignificant number of people bought an iPhone because it has Pandora. In fact, I would place a large sum of money that the majority of iPhone users don't even have Pandora on their phone. I might even bet, after a little research, that the majority of those with iPhones don't even know what Pandora IS, or that its available for the iPhone.

So while having apps like Pandora is good for the iPhone, please don't mistake a "solid ecosystem" selling iPhones, as "Pandora and Spotify(which isn't even available in the US) is selling iPhones for Apple like hotcakes. It sadly isn't true.

The ecosystem is crucial to the long-term success of the platform. Apple did a really bad job of managing key partner relationships in the past with the computer business, and they are on course to make many of the same mistakes all over again.

Umm... Because the Apple app ecosystem is doing poorly, and declining? Whatever Apple is doing, they are doing it better than everyone else. Time will tell if this is a good move or not. But I don't think that you can argue this is a bad move because Apple has a history of making bad moves :rolleyes:

Of course the hardcore Apple cult is going nowhere no matter what the company does. :D But Apple is taking a lot of risks. They might be a hip, trendy brand today. But fashion trends can and do change over time. And if you continue acting in the way Apple is so openly and publicly with important partners, they could really sour the image of the brand.

Make no mistake, they are certainly pissing off the content providers. They are however doing the consumers a favor. How? After this goes into effect, if I want to subscribe to something I will
1. Not have to give my personal information to a 3rd party
2. Give my CC information to a 3rd party
3. Subscribe and unsubscribe using my iTunes password, no need to enter all my private information for the zillionth time
4. Manage my subscriptions in one convenient place

And because Apple already has all my information, and I trust them, there is almost zero risk if I choose to subscribe and unsubscribe to a dozen services.

AND, its my choice as the consumer. I can always bypass Apple if I don't trust them, and go straight to the content provider and sign up through them, giving them 100% of the proceeds when I do so. Apple isn't forcing the Consumers hand, they are forcing the content producers hand.

Accounts such as my Netflix one will continue to be billed outside of Apple, so Netflix will continue to get 100% of the money I pay them.'

Again, new and better options for the consumer, but content producers will have to do some adjusting. I'm okay with that.
 
Does it really? Answer this question for me if you will. Why do you care? ;)

Because I'm not a fan of people who support corporate megaliths over actual content creators, which is the position of anyone who is against Apple in this particular "dispute".

I'm especially not a fan of them when they're trying to dupe other people into buying up this culturally-destructive ************.
 
While I am concerned about the implications this decision might have on some of my favorite apps, I do feel that what Apple is doing is fair. It would be like Walmart allowing vendors to come in their store and sell stuff and not pay a penny to Walmart. Apple is the retail store. A 30% chip off the top is about normal for this kind of thing. Do you think Borders just sells all their stuff without marking it up to cover their costs?

In the end, this just means an increase in price to the consumer cause the businesses aren't going to take the hit off their bottom line. Whether consumers will actually pay the extra or get their content elsewhere, will probably depend on the service.

The only real sticking block with this that I can see is that Apple is trying to dictate what price the businesses charge for out of app purchases. This really is none of Apple's business and I don't see how it could be enforced if this was challenged legally. Apple has a right to take profit off of in-app purchases, but if I buy a book on the Amazon site, they should not be involved in that transaction in any way.

Umm tell you the truth even in retail 30% is a huge chunk. Most of the time retail has maybe a 10% market up over cost on most items. Often times less. That 10% has to cover all their over head.

I know in construction contracts 10% P&O (Profit and over head) is the standard amount. That means 10% of the cost plus overhead. That is really not much.

30% cut for apple is HUGE. Apple AT MOST should get a 5% cut.
 
Gruber is entertaining but he became so blindly in love with Apple after Steve Jobs referenced him during the iPhone 4 antenna issues, that it's difficult to take his analysis seriously anymore.

you do realize his blog was all about apple for years before iphone4, right? and that he is indeed critical of apple when its warranted, right?

of course you do.
 
Yes any stink that Amazon might make would be the pot calling the kettle black. Amazon is far worse. In fact before iBooks came along, Amazon took more than 30% per book sold and they had to adjust their terms to keep publishers from flocking to Apple.

What Apple is doing here is simple:

A free app is free to view content you subscribed for elsewhere, but cannot offer an in-app purchase for content without giving 30% to Apple.

This means that Netflix can continue to offer a Netflix viewer, Amazon can continue to offer a Kindle Reader, but if these apps offer the ability to purchase subscriptions or content, they need to make one of the methods of purchase be the in-app purchase model.

Those affected the most by this are Apple's direct competitors who have been free-loading off the Apple ecosystem -- especially those that received the majority of purchases through their iOS apps.

Personally, I would like to see the number of subscribers that Rhapsody added after they released an iOS app. Remember that it was iOS that made Pandora so popular (by admission of their own CEO at an Apple event).

Right now Amazon offers a free app which costs money for Apple to host. Then Amazon sells books through their free app and keeps all the money for themselves. Apple incurs cost of providing the app to Amazon's customers and then incurs the cost of enabling a competitor to iBooks where Apple is trying to sell their own books.

So in short, this seems good for the consumer in that you can easily buy something without sharing your credit card or any other information and you can manage all your subscriptions and purchases in one place. It is bad for the customer if the service you grew to love is one of these free-loading direct-competitors who decides to pull their app -- but then again, if the majority of their customers are coming from iOS then pulling their own app would be like shooting themselves in the foot. I think Apple knows that.

So much mis-information it's silly.

1. Netflix is a subscription model that is currently ONLY available outside of the app. Going forward they HAVE to offer the subscription in-app at the same or better pricing. AKA they lose 30% (or they have to back into how much loss this will equate to (what percentage of their subscribers will subscribe via the apple method, how much will we lose, how much do we have to raise our prices overall to to cover the loss (it's not a straight 43% unless EVERYONE subscribes via the app store)))

2. Amazon offers no in app purchasing currently. However, given the new model, they have too. Again, Amazon will have to figure out how much this will affect them, and either raise the prices to compensate, or eat the loss. I know a lot of people are talking about how Amazon was taking so much. However, when the Apple iPad came out and the publishers went to Amazon to get the "new" pricing model they got from Apple, book prices went up. Amazon typically sold first run books on kindle at a loss in order to encourage kindle sales (thanks Apple for raising my price of books). Now Amazon must either offer an in-app purchase for the books (at a further 30% loss) or remove the app.

Now the slippery slope I'm worried about is how long before they don't allow me to put content I purchased outside of the "app" store on my device? It's coming, they're already heading down the slope at record speeds. My iPad is going on craigslist today, this is silly. I moved off iPhone 6+ months ago (best choice I ever made, and not just because of how bad AT&T was). At the rate things are going, I'll be off my Mac's soon too.
 
But will this be good for the consumer? It saves you from shopping around for a better deal (not than you can't find better deals than iTunes which is why competition is good alla amazon etc) but when that content is either pulled, or it drives the price up and you're paying more, how is that good for the consumer? Or to keep the price the same, you get less content. It's Wal-Mart economics in the digital world. Yogurt used to be 10-12 ounces, detergent used to be 30% larger. Wal-Mart used their dominance to demand lower prices. The companies couldn't lower the price and make a profit. The solution? Shrink the amount in products. So sure, Wal-Mart saved you money on a yogurt and bottle of laundry detergent, but really cost you more because the cost per ounce went up. So you really didn't win anything as a consumer with a big company "trying to do good for their customers." 96 ounces of detergent used to be-= $12.99. Rollback baby! Now it's 10.99... oh, but for 68 ounces? So you were really paying $2.74 more! Then over time to mask how much less was in the bottles, they called it echo friendly packaging.

What's not good for the content provider/manufacturer will NEVER be good for you. These companies do not answer to APPLE, they answer to WALL STREET. In many of these cases, they might make more money for Wall Street not selling to Apple under these terms. One thing Apple isn't is Wal-Mart who actually accounts for about 70% of most companies sales at retail. Content providers can actually afford to diss Apple in some of these scenarios.

I understand you both to be saying the same thing. And unlike your negative spin as far as the consumer is concerned, I actually agree with the guy you replied to and how this is positive for the consumer and for Apple. Content providers not so much, but I prefer Apple looking out for me, the consumer, rather than looking out for content providers, consumers be damned.

As John Gruber said, "You’ll seldom go wrong betting on Apple doing something that’s good for Apple and good for its users — no matter what the ramifications for everyone else."
 
Because I'm not a fan of people who support corporate megaliths over actual content creators, which is the position of anyone who is against Apple in this particular "dispute".

As you said previously... that says it all. You have got people tagged totally wrong in this situation. People here don't give a crap about content creators or corporations. They care about the products they are receiving and who is dictating the cost of those products. As a consumer what Apple is doing (Apple is a mega-corp now btw.) is scary.

Umm tell you the truth even in retail 30% is a huge chunk. Most of the time retail has maybe a 10% market up over cost on most items. Often times less. That 10% has to cover all their over head.

I know in construction contracts 10% P&O (Profit and over head) is the standard amount. That means 10% of the cost plus overhead. That is really not much.

30% cut for apple is HUGE. Apple AT MOST should get a 5% cut.

I've worked for CompUSA, Bestbuy, and Apple in my days and I can tell you CompUSA and Bestbuy made more money on accessories. Most computer products were 5%-7% margin. Accessories and services is where the money was made. At Apple everything was about 35% with accessories hitting the 50% range.
 
The content provider will still make money off the app store...just 30 percent less money....that is better than no money.

If Apple takes 30% of the gross sales, the content providers will make a lot less than "30 percent less money." (An exercise for the reader: If a provider like Amazon gives the publisher/author/etc. 70% of the selling price of a title and Apple takes 30% off the top, how much does Amazon keep?)
 
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