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Apple and the World Wildlife Fund this week announced that the recent "Apps for Earth" promotion has raised more than $8 million in proceeds to support the WWF's conservation work.

The Apps for Earth promotion, timed to take place to celebrate Earth Day, ran from April 14 to April 24 and saw dozens of apps offering special in-app purchases with 100 percent of the proceeds going directly to the World Wildlife Fund.

earth-day-app-store-800x364.jpg

Many of the participating apps, which included titles like VSCO, Trivia Crack, Hearthstone, and Angry Birds 2, heavily promoted the fundraiser, even going so far as to change app icons and graphics during the time that it ran. Apple itself updated the theme of the App Store's front page to highlight the promotion, displaying environmentally conscious messages and themed categories.

THANK YOU! $8 million raised through @AppStore's #AppsforEarth will advance conservation! https://t.co/zEqygxYJUx - World Wildlife Fund (@World_Wildlife) June 15, 2016

Apple has twice partnered with the World Wildlife Fund, and in addition to the app fundraiser, Apple in 2015 began a multi-year project with the WWF designed to protect up to 1 million acres of responsibility managed working forests in China.

Article Link: Apple's 'Apps for Earth' Campaign Raises More Than $8M for World Wildlife Fund
 

2457282

Suspended
Dec 6, 2012
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i wonder why it took from april to june to put this out? Did they just get the money? Does apple typically hold money for a while before distributing it or is this WWF that was slow on the recognition?

Unfortunately, Apple will need to redirect all the money to save forest in China to saving themselves in the Chinese court (good luck).
 

Piggie

macrumors G3
Feb 23, 2010
8,775
3,407
So AGAIN Apple tries to desperately claim they are generous by publicising how OTHER PEOPLE's money is helping the unfortunate soles around the world.
Whilst their directions swim around in luxury with more money than anyone would ever know what to do with.

God must be smiling down on them.
 

rtomyj

macrumors 6502a
Sep 3, 2012
812
752
So AGAIN Apple tries to desperately claim they are generous by publicising how OTHER PEOPLE's money is helping the unfortunate soles around the world.
Whilst their directions swim around in luxury with more money than anyone would ever know what to do with.

God must be smiling down on them.

I work full time and barely have food to eat. I'm a college student. If you have spare cash, send it my way. I mean, why should you eat 3 meals a day when I can barely fit one. If you don't send me any money, god will surely hate you.
[doublepost=1466191060][/doublepost]Where does it say that apple did this all on their own? Trying to see if it's macrumors posters that are ignorant or me...
 
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wlossw

macrumors 65816
May 9, 2012
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Montreal, Quebec, Canada
So AGAIN Apple tries to desperately claim they are generous by publicising how OTHER PEOPLE's money is helping the unfortunate soles around the world.
Whilst their directions swim around in luxury with more money than anyone would ever know what to do with.

God must be smiling down on them.

I was at the grocery store yesterday, and the cashier asked me if I wanted to donate 2$ to some charity (I already forget which one) and I asked her if the store was donating, or matching funds or whatever. She says to me "Of course not, we paid to print the flyers!"

I'm sure they will also pay to publicize what a great company they are raising money for the cause!

At least places like McDonalds and Tim Hortons donate money from proceeds of sales to charity. If you ask me companies shouldnt be allowed to talk about other peoples charitable giving. It borders on false advertising.
 

Alexyoe

macrumors newbie
Feb 17, 2016
9
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That's nice and all, but why not redirect the billions of dollars that are invested into watchbands R&D to this campaign instead?

Investors would never allow that. I think it's awesome that they did this as they didn't have to do anything. Apple is a bushiness not a charity. I wish they could donate billions to Wildlife Conservation but its just not going to happen.
 
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Karma*Police

macrumors 68020
Jul 15, 2012
2,288
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I can't believe how many ignorant posts there are about how Apple has so much money so this isn't meaningful or generous.

First of all, it's not Apple's money. That huge cash hoard belongs to the millions of AAPL shareholders.

Secondly, wealth is relative. To 3rd world residents, the average Anerican is super wealthy. So for the posters on here who expect others to give so magnanimously, instead of complaining about how others aren't donating enough, how about you give some of your massive wealth to the needy instead?
 

69Mustang

macrumors 604
Jan 7, 2014
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In between a rock and a hard place
i wonder why it took from april to june to put this out? Did they just get the money? Does apple typically hold money for a while before distributing it or is this WWF that was slow on the recognition?

Unfortunately, Apple will need to redirect all the money to save forest in China to saving themselves in the Chinese court (good luck).
Whether we agree or not, Apple is in for penny, in for a pound with China. But it's not just Apple. All of the big boys are all in regarding China. They all know the risk, but see the reward as worth it. I bet China makes Tim pay for his Didi when he visits. Just so he knows who is in charge.
 

thisisnotmyname

macrumors 68020
Oct 22, 2014
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Congratulations Apple for helping to raise a large amount of money for a charitable cause. Don't listen to the rabble here.

App store has real tangible costs, even with the 30% take by Apple, the App Store has not been a profit center (or at least hadn't last time I checked roughly six months ago). With 100% of proceeds going to the foundation that means that in general terms about 30% of that amount came out of Apple costs to facilitate the program. Some portion of the remaining 70% was likely opportunity cost to the App Developers participating as some (many) of the customers would have otherwise purchased the app or in-app purchase outside of the promotion window. Even those of us who purchased apps or in-app purchases under this promotion can't claim to have entirely donated those funds (just ask the IRS) as we received goods or services in exchange for our "donation". It was a team effort, just be happy that a charity received benefit from this action (or if you don't like WWF for some reason be happy you didn't participate).

So no, Apple is not purely riding off of the goodness of other people in promoting this charitable event.
 

patent10021

macrumors 68040
Apr 23, 2004
3,323
606
World Wildlife is a farce. Research who the founders are. Same nefarious players who run the IMF, World Bank etc.

I really don't understand how Apple wants to be associated with them. Well I do understand. At this point Apple is no different than say Fox News in terms of who really is running the show.
 

dannyyankou

macrumors G4
Mar 2, 2012
11,410
23,190
Westchester, NY
Meanwhile, Apple made $10.5 billion in revenue recently.
It's funny that there's comments like this every time there's a story like this.

By the way, there's many stories like this per year. I'm guessing they contribute around $1 billion annually. They contributed $50 million to a hospital once.
 
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2457282

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Whether we agree or not, Apple is in for penny, in for a pound with China. But it's not just Apple. All of the big boys are all in regarding China. They all know the risk, but see the reward as worth it. I bet China makes Tim pay for his Didi when he visits. Just so he knows who is in charge.
jumping threads I see. the china thing was on the other thread and I responded there.
 
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citysnaps

macrumors G3
Oct 10, 2011
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That's nice and all, but why not redirect the billions of dollars that are invested into watchbands R&D to this campaign instead?

In the same spirit of generosity, why not lead by example and redirect the money you spend on tech devices and internet service to the same organization?
 
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