Apple's 'Apps for Earth' Campaign Raises More Than $8M for World Wildlife Fund

[MacRumors]

Apple and the World Wildlife Fund this week announced that the recent "Apps for Earth" promotion has raised more than $8 million in proceeds to support the WWF's conservation work.

The Apps for Earth promotion, timed to take place to celebrate Earth Day, ran from April 14 to April 24 and saw dozens of apps offering special in-app purchases with 100 percent of the proceeds going directly to the World Wildlife Fund.

Many of the participating apps, which included titles like VSCO, Trivia Crack, Hearthstone, and Angry Birds 2, heavily promoted the fundraiser, even going so far as to change app icons and graphics during the time that it ran. Apple itself updated the theme of the App Store's front page to highlight the promotion, displaying environmentally conscious messages and themed categories.

THANK YOU! $8 million raised through @AppStore's #AppsforEarth will advance conservation! https://t.co/zEqygxYJUx - World Wildlife Fund (@World_Wildlife) June 15, 2016

Apple has twice partnered with the World Wildlife Fund, and in addition to the app fundraiser, Apple in 2015 began a multi-year project with the WWF designed to protect up to 1 million acres of responsibility managed working forests in China.

Article Link: Apple's 'Apps for Earth' Campaign Raises More Than $8M for World Wildlife Fund

 

[Dilster3k]

That's nice and all, but why not redirect the billions of dollars that are invested into watchbands R&D to this campaign instead?

 

[Apple Knowledge Navigator]

Meanwhile, Apple made $10.5 billion in revenue recently.

 

[Arthur75]

These lies are getting more ugly by the day.
Just like apple keynotes ...

 

[tomnavratil]

Even though it's mostly marketing, I was actually surprised by the exposure the WWF got by Apple and also fellow developers. Good to see some positive news here too and money raised for a good cause!

 

[OSX7]

As is tradition, let's spin this negatively.

 

[2457282]

i wonder why it took from april to june to put this out? Did they just get the money? Does apple typically hold money for a while before distributing it or is this WWF that was slow on the recognition?

Unfortunately, Apple will need to redirect all the money to save forest in China to saving themselves in the Chinese court (good luck).

 

[Piggie]

So AGAIN Apple tries to desperately claim they are generous by publicising how OTHER PEOPLE's money is helping the unfortunate soles around the world.
Whilst their directions swim around in luxury with more money than anyone would ever know what to do with.

God must be smiling down on them.

 

[Michaelgtrusa]

Your kidding me right?

 

[rtomyj]

So AGAIN Apple tries to desperately claim they are generous by publicising how OTHER PEOPLE's money is helping the unfortunate soles around the world.
Whilst their directions swim around in luxury with more money than anyone would ever know what to do with.

God must be smiling down on them.

I work full time and barely have food to eat. I'm a college student. If you have spare cash, send it my way. I mean, why should you eat 3 meals a day when I can barely fit one. If you don't send me any money, god will surely hate you.
[doublepost=1466191060][/doublepost]Where does it say that apple did this all on their own? Trying to see if it's macrumors posters that are ignorant or me...

 

[wlossw]

So AGAIN Apple tries to desperately claim they are generous by publicising how OTHER PEOPLE's money is helping the unfortunate soles around the world.
Whilst their directions swim around in luxury with more money than anyone would ever know what to do with.

God must be smiling down on them.

I was at the grocery store yesterday, and the cashier asked me if I wanted to donate 2$ to some charity (I already forget which one) and I asked her if the store was donating, or matching funds or whatever. She says to me "Of course not, we paid to print the flyers!"

I'm sure they will also pay to publicize what a great company they are raising money for the cause!

At least places like McDonalds and Tim Hortons donate money from proceeds of sales to charity. If you ask me companies shouldnt be allowed to talk about other peoples charitable giving. It borders on false advertising.

 

[Alexyoe]

That's nice and all, but why not redirect the billions of dollars that are invested into watchbands R&D to this campaign instead?

Investors would never allow that. I think it's awesome that they did this as they didn't have to do anything. Apple is a bushiness not a charity. I wish they could donate billions to Wildlife Conservation but its just not going to happen.

 

[bobdobalina]

edit

 

[Karma*Police]

I can't believe how many ignorant posts there are about how Apple has so much money so this isn't meaningful or generous.

First of all, it's not Apple's money. That huge cash hoard belongs to the millions of AAPL shareholders.

Secondly, wealth is relative. To 3rd world residents, the average Anerican is super wealthy. So for the posters on here who expect others to give so magnanimously, instead of complaining about how others aren't donating enough, how about you give some of your massive wealth to the needy instead?

 

[bobdobalina]

edit

 

[69Mustang]

i wonder why it took from april to june to put this out? Did they just get the money? Does apple typically hold money for a while before distributing it or is this WWF that was slow on the recognition?

Unfortunately, Apple will need to redirect all the money to save forest in China to saving themselves in the Chinese court (good luck).

Whether we agree or not, Apple is in for penny, in for a pound with China. But it's not just Apple. All of the big boys are all in regarding China. They all know the risk, but see the reward as worth it. I bet China makes Tim pay for his Didi when he visits. Just so he knows who is in charge.

 

[BornAgainMac]

As is tradition, let's spin this negatively.

Done.
I don't like how a large percent of charities never reach the end goal of the charity itself.

 

[thisisnotmyname]

Congratulations Apple for helping to raise a large amount of money for a charitable cause. Don't listen to the rabble here.

App store has real tangible costs, even with the 30% take by Apple, the App Store has not been a profit center (or at least hadn't last time I checked roughly six months ago). With 100% of proceeds going to the foundation that means that in general terms about 30% of that amount came out of Apple costs to facilitate the program. Some portion of the remaining 70% was likely opportunity cost to the App Developers participating as some (many) of the customers would have otherwise purchased the app or in-app purchase outside of the promotion window. Even those of us who purchased apps or in-app purchases under this promotion can't claim to have entirely donated those funds (just ask the IRS) as we received goods or services in exchange for our "donation". It was a team effort, just be happy that a charity received benefit from this action (or if you don't like WWF for some reason be happy you didn't participate).

So no, Apple is not purely riding off of the goodness of other people in promoting this charitable event.

 

[patent10021]

World Wildlife is a farce. Research who the founders are. Same nefarious players who run the IMF, World Bank etc.

I really don't understand how Apple wants to be associated with them. Well I do understand. At this point Apple is no different than say Fox News in terms of who really is running the show.

 

[dannyyankou]

Meanwhile, Apple made $10.5 billion in revenue recently.

It's funny that there's comments like this every time there's a story like this.

By the way, there's many stories like this per year. I'm guessing they contribute around $1 billion annually. They contributed $50 million to a hospital once.

 

[2457282]

Whether we agree or not, Apple is in for penny, in for a pound with China. But it's not just Apple. All of the big boys are all in regarding China. They all know the risk, but see the reward as worth it. I bet China makes Tim pay for his Didi when he visits. Just so he knows who is in charge.

jumping threads I see. the china thing was on the other thread and I responded there.

 

[djlythium]

As is tradition, let's spin this negatively.

Ugh... So on-point.

 

[Zirel]

That's nice and all, but why not redirect the billions of dollars that are invested into watchbands R&D to this campaign instead?

Yes, Apple should stop doing their profitable doing, and instead spend their money in things like this.

Such a good strategy.

 

[Karma*Police]

Yes it is, and AAPL is wealthy relative to every other corporation or individual on the planet.

Ha, yes they are. Unfortunately it's not their money to give away and they have a legal responsibility to make even more.

 

[citysnaps]

That's nice and all, but why not redirect the billions of dollars that are invested into watchbands R&D to this campaign instead?

In the same spirit of generosity, why not lead by example and redirect the money you spend on tech devices and internet service to the same organization?