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If Apple wants to grow its service revenue, it needs the devices to be ready at any time to use all its services, from Apple Music, Apple TV+ etc. or even 3rd party subscription services that may be paid through Apple.
 
I did get 256 GB for my iPhone 15 pro, even if I considered going for the base 128.

I didn't _actually_ need it:

View attachment 2479753

This includes all the Apple Intelligence stuff... I think I was at about 48 GB for the longest time...
Ha! I just checked my 256 GB iPhone 14 Pro Max's storage, and it looks like yours -- I have 186.68 GB free. I didn't get the 128 GB model because I thought it wouldn't be enough. Other than making phone calls, listening to music, and browsing the web when I'm out and about, I take a lot of photos and videos. I also have iCloud backup, though, and I don't keep my entire music collection on my phone, as I did in the early days. For most of my computing needs, I use my MacBook Pro and iPad Pro. My wife, on the other hand, lives on her phone, rarely uses her iPad anymore (she's content with her 2017 regular iPad), and only uses her 2019 iMac when she absolutely needs a bigger screen. After she filled up her 128 GB iPhone 13 Pro Max, I got her a 512 GB iPhone 15 Pro Max, just to be safe.
 


Remember when 16GB felt like an ocean of storage on the original iPhone? Those were simpler times. Apple initially offered the OG device in storage capacities of 4GB and 8GB, but just months after launching, Apple nixed the 4GB model, eventually replacing it with a 16GB option. Fast forward to 2025, and Apple offers 128GB as the base storage tier for most iPhone 16 models. That might sound like a lot by comparison, but it's becoming genuinely problematic for users caught in an increasingly aggressive AI storage squeeze.

iPhone-16-128GB-Feature.jpg

Indeed, with the recent release of iOS 18.3, this AI storage creep was brought into sharp focus. Apple Intelligence, the company's enabled-by-default suite of AI features, now requires a whopping 7GB of storage space – and that's just the beginning. With iOS 18.4 on the horizon promising enhanced Siri capabilities – and iOS 19 likely to deliver more on-device AI models – these storage requirements are only going to grow.

For perspective, iOS 18.3 takes nearly 6% of a 128GB iPhone's total storage capacity and dedicates it to AI features that the user may not even use. And that's before they've even taken their first photo or downloaded their first app. Speaking of photos, a standard iPhone 16 can capture 48MP images and shoot 4K Dolby Vision video at 60fps, which can quickly devour storage, as many users will attest. If it's an iPhone 16 Pro Max, the advanced camera capabilities are even more demanding of solid-state space.

In fairness, Apple has acknowledged the need for more storage in its top-tier iPhone 16 Pro Max, which starts at 256GB. Apple first nixed the 128GB storage tier for its largest device when the iPhone 15 Pro Max was released in 2023. This suggests the company understands that storage demands are increasing, making its decision to stick this long with 128GB for other models all the more perplexing. Or perhaps not, given that it still gleefully sells the iPhone SE in a 64GB configuration!

Meanwhile, Apple's continued offering of just 5GB of free iCloud storage simply adds insult to injury. Believe it or not, that figure hasn't changed since iCloud's introduction in 2011. Most would agree it's a measly amount that forces many users to either pay for additional cloud storage or constantly manage their local storage.

The technology industry has evolved significantly since 128GB became a standard storage tier. Component prices have decreased, while storage demands have skyrocketed, and AI features are only going to get more prevalent. Just as Apple made 16GB the new baseline for MacBook memory late last year (a move also likely made due to Apple Intelligence's RAM requirements), it's time for the company to make a similar leap with iPhone storage. Such a move would be far from unprecedented – remember the 4GB iPhone?
In the year 2025, 128GB is the new 4GB. Users deserve better than paying $100-500 extra just to avoid the storage anxiety that comes with downloading a bigger (but not necessarily better) software update. These days, 128GB isn't just tight — it's becoming untenable. So please Apple, make 256GB the new minimum, starting with the iPhone 17 lineup. Better yet, bring it to the upcoming iPhone SE 4.

Article Link: Apple's Base 128GB iPhone Storage Tier Needs to Go
Hoping the iPhone 17 starts at 256gb and same cost as predecessor 🤞🏼🥹 so i can play resident evil 4 like for example re4 has a storage requirement of 70GB and that's not enough for 128gb and i have so much music in spotify and some photos/videos in my phone and it's almost full 💀 like most of the android starts at 256gb.
 
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I'm noticing a trend

Lots of folks saying:

"I don't need more storage on my iPhone, I have XXX amount free still!"

...and then they tell us:

"but I do pay for iCloud Storage plan XYZ"

See the picture?

It's a plan, all along, to get everyone hooked on recurring subscription revenue

("Services Revenue Growth")

You DO need the storage.

You're just now subscribing to it as opposed to it being included (or even paid for extra, one time) on your very premium priced iPhone
 
Apple doesn't have a monopoly on smartphones, there's competition. Vote with your wallet. Also apple sells different models with more storage.
 
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The rant is all wrong! The problem is not the base memory amount. There are lots of people that don’t need more than 128 GB in a phone including me.

The problem is the amount Apple charges for upgrades.

Apple charges $100 for 128 GB of storage that costs them less than $5.
 
I never understand how people act like Apple literally doesn't have all the information about how much storage people are using. If this was really an issue or becoming an issue for too large of a group Apple would up the storage. The fact that they haven't really simply means it isn't.

MR isn't a good benchmark for **** like this. Just walk into a random university and ask to a bunch of people how much storage their using on their laptop/phone and the results will be shockingly little.
I think you miss the point on iCloud storage that is linked to the relatively low base storage.

Apple always wanted to make base storage on their product kind of "tight" - without beeing absurdly low ofc since they target high-end market - for multiple reasons beyond margin on the product itself or storage upgrades :
1/ It can be one way to incentive a product upgrade earlier (more $)
2/ Push more iCloud subscriptions/upgrades that are more valuable for Apple long term than selling the iphone with an upgrade on storage. Investors value more recurrent cash flows over one-time payment plus it tends to reinforce customer loyalty to the brand to iPhone but also other Apple products

I think you underestimate how juicy is the services revenue line for Apple and how many people are using base storage iphone with 50GB iCloud plan and then after couple years 200GB plan. Average user doesn't want to think about managing their photo/video library or sync it manually on a external device.
 
I think you miss the point on iCloud storage that is linked to the relatively low base storage.

Apple always wanted to make base storage on their product kind of "tight" - without beeing absurdly low ofc since they target high-end market - for multiple reasons beyond margin on the product itself or storage upgrades :
1/ It can be one way to incentive a product upgrade earlier (more $)
2/ Push more iCloud subscriptions/upgrades that are more valuable for Apple long term than selling the iphone with an upgrade on storage. Investors value more recurrent cash flows over one-time payment plus it tends to reinforce customer loyalty to the brand to iPhone but also other Apple products

I think you underestimate how juicy is the services revenue line for Apple and how many people are using base storage iphone with 50GB iCloud plan and then after couple years 200GB plan.

This user gets the picture

Squeezing everyone on included storage is ultimately all about getting you hooked as a recurring revenue customer "forever"

It's basically just drug dealer tactics
 
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it's crazy that you pay for the already ridiculously low 5gb of icloud storage when you purchase a device, but it doesn't even increase when you purchase a second or third, etc device to your account.
 
it's crazy that you pay for the already ridiculously low 5gb of icloud storage when you purchase a device, but it doesn't even increase when you purchase a second or third, etc device to your account.

I'd honestly never even thought about this obvious and very astute point

How on Earth are they not giving you 5GB of iCloud "per device"?
That would actually make some sense
 
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