I got a pair of Beats free with my phone and I think the sound quality is decent at best. I have a pair of Sony on-ear headphones that cost me a mammoth £24.99 and the sound quality is better, the AKG In-ear I got free with my Note 8 sound better, heck even the EarPods that come with iPhone sound better. They’re not even in the same ballpark as my Audio Technica which also retail for less.
It’s all about the branding.
It’s all about the branding.