Apple's Beautiful Chicago River Store Opens October 20 [Updated]

Discussion in 'Mac Blog Discussion' started by MacRumors, Sep 14, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple retail chief Angela Ahrendts this week announced that the iPhone maker's upcoming store along the Chicago River opens Friday, October 20.

    Apple's new Chicago River store via MacRumors reader David Sexton

    The two-floor store will be located on North Michigan Avenue, near the historic Michigan Avenue Bridge, along the river's north bank. The flagship location will feature glass walls and a carbon fiber roof, which at one point had a white Apple logo on it, making it look like a giant MacBook Air when viewed from above.

    Apple has removed its logo from the roof as of late August, and it's unclear if it will be added back at some point.

    The store was designed by Apple's longtime architectural partner Foster + Partners, and pays homage to architect Frank Lloyd Wright's Prairie Style homes in Chicago. Based on plans from 2015, the building spans 20,000 square feet and replaces a vacant food court. Construction has been ongoing for over a year.

    A lengthy staircase leads from street level to a walkway in front of the store. The building will also be accessible via elevator.

    Ahrendts, speaking at Apple's first-ever event at the Steve Jobs Theater on Tuesday, also said Apple's iconic Fifth Avenue store in Manhattan will reopen late next year. She said the glass cube at street level will eventually be reinstalled, and the lower level will be greatly expanded with a new design.

    Ahrendts said Apple's retail stores collectively welcome over 500 million visitors per year. Apple has 497 stores around the world.

    Apple's nearby store at 679 North Michigan Avenue opened in July 2003. It will permanently close on October 20.

    Update: Apple has announced that its retail store at The Summit in Reno, Nevada will be relocating to a new location within the shopping center on Saturday, September 16 at 10:00 a.m. local time. The new location will presumably be larger and updated with Apple's newer store design. (Thanks, Storeteller!)

    Article Link: Apple's Beautiful Chicago River Store Opens October 20 [Updated]
  2. Mike Oxard macrumors 6502a

    Mike Oxard

    Oct 22, 2009
    Shouldn't you be calling them "Town Squares" instead of "Stores" now?
  3. jmgregory1 macrumors 68000


    Jun 24, 2010
    Chicago and a few other places around the world
    This store is going to create such a nightmare for driving / walking anywhere near it. The old location further up the street was in an area with a far more dense collection of other retailers, but this one on the river makes access more challenging. It will certainly be good for other retailers who have been opening up south of the more traditional North Michigan Ave shopping district.
  4. Mike MA macrumors 68000

    Mike MA

    Sep 21, 2012
    Can you already call something iconic when yet not even opened or not having some history at all? Well, seems so...looking great nevertheless.
  5. jmgregory1 macrumors 68000


    Jun 24, 2010
    Chicago and a few other places around the world
    I hate that name. It's such a consulting business / private equity owned business term, that follows with "town hall meetings". I get that Angela is trying to better describe the fact that Apple is more than just a retailer, but they're definitely not a town and their stores, which is what they are, are not town squares.
  6. autrefois macrumors 65816


    Oct 22, 2003
    Somewhere in the USA
    That was my exact thought, too. I hope to see the store in person someday, and looks like it will be nice, but i think it has to be open at least a day before it's iconic. :)
  7. dannyyankou macrumors 604


    Mar 2, 2012
    Scarsdale, NY
    It's a beautiful store, but that segment of the keynote was pretentious and cringy
  8. Asarien macrumors 6502

    Sep 24, 2015
    San Francisco, CA
    It's great seeing how far architectural aesthetics has come. Apple Stores couldn't look more metallic and closed off when they first opened 16 years ago.

    This environment is beautiful, and the Milan "store" looks even more impressive.
  9. Joe Rossignol Editor

    Joe Rossignol

    Staff Member

    May 12, 2012
    It's quite possible you are being sarcastic, but if not, they are still stores fundamentally. "Town Squares" just sounds like lame marketing to me.

    Fair point. I've changed Iconic to Beautiful in the headline.
  10. enzoso macrumors newbie


    Jun 28, 2017
    New York City
    I wish they'd open another Apple Store on Staten Island. I hate the (only) one we have in the mall.
  11. Mike Oxard, Sep 14, 2017
    Last edited: Sep 14, 2017

    Mike Oxard macrumors 6502a

    Mike Oxard

    Oct 22, 2009
    I was kind of taking the mickey, but also I had wondered whether the usage of "Town Square" instead of store would gain any traction outside of Apple. (I hope not, like you I think it's just marketing bs)
  12. Glockworkorange macrumors 65816


    Feb 10, 2015
    Chicago, Illinois
    It's a good location. Better than the current spot on Michigan Avenue.
  13. Rojaaemon, Sep 14, 2017
    Last edited: Sep 14, 2017

    Rojaaemon macrumors regular

    Aug 27, 2016
    Yeah, "We actually don't call them stores anymore, we call them town squares, because they're gathering places."

    So, better put in a water fountain or a bar or something. And I ain't sittin' long on those wood boxes! Seriously, there are more comfortable "gathering places" in Singapore International baggage claim area than in any Apple TS I've been in.
  14. butterburger cookybutter macrumors member

    butterburger cookybutter

    Aug 5, 2016
    I wonder how air is handled/supplied to this store. Does anyone have a guess, about this store's HVAC system? Maybe Apple "buddied up" with a neighbour skyscraper, to share their air supply?
  15. Bruiser05 macrumors newbie

    Oct 22, 2007
    --- Post Merged, Sep 14, 2017 ---
    Can you please change the name of the bridge to the Michigan Avenue Bridge?
  16. goshya macrumors member


    Jan 30, 2008
    Another Apple 'town square' without a restroom.

  17. Mike MA macrumors 68000

    Mike MA

    Sep 21, 2012
    Well, I'm sure it'll get iconic soon.
  18. thisisnotmyname macrumors 68000


    Oct 22, 2014
    known but velocity indeterminate
    Nice, I'll be visiting Chicago shortly after the opening. I'll be sure to take 30 min out of my day and visit :)
  19. swajames macrumors regular

    Jan 29, 2003
    The "we call them town squares" thing was perhaps the most cringeworthy moment I've seen in a keynote.

    Keeping in mind that many of those keynotes included appearances from Eddy Cue, that's some achievement from Ahrendts...
  20. guzhogi macrumors 68030


    Aug 31, 2003
    Wherever my feet take me…
    Wouldn't mind going there and seeing this "town square" thing in person. I usually go to an Apple Store closer to me, and it's always crowded. There's a Microsoft store near that one, and it's always been pretty empty every time I've walked by it.
  21. MrX8503 macrumors 68020

    Sep 19, 2010
    I live in Chicago, and it could be a town square. It's on the river, there's a big open area in the rear where events can be held and behind that is an outdoor bar.

    It's going to be killer.
  22. Nevaborn macrumors 65816


    Aug 30, 2013
    I don’t like the MacBook inspired roofs. The glass design over the stairs is gorgeous but the roof is very meh.
  23. BaltimoreMediaBlog macrumors 6502a


    Jul 30, 2015
    DC / Baltimore / Northeast
    How long before TimMAY makes them stop coloring the water green for St. Patrick's Day due to environmental reasons? :D
  24. developer13245 macrumors 6502


    Nov 15, 2012

    You'll step out of the store with your new iPhone....
    The first photo you will take with it will be:


  25. fivetoedbear macrumors member

    Jul 26, 2013
    I'm really looking forward to this store. It's closer to my work. It's on the up-and-coming riverwalk. You can see the Tribune Tower in the background, and it's across the street from the Wrigley Building. Chicago Water Taxi (other side of the bridge) and Shoreline Sightseeing (reopening their dock right in front of the store, and you can see one of their boats in the picture) provide water taxi service up and down the river, to the major train stations serving the suburbs. A ride on the river is a lot more pleasant than riding in any motor vehicle on the street.

    It's the gateway to the Magnificent Mile, lots of access to buses up and down Michigan Avenue.

    And it really stands out. It's not just another flagship store packed into the Mag Mile, it's out there with open spaces around it.

    I think they did good. Especially now that we're told of the Town Square concept.
    --- Post Merged, Sep 15, 2017 ---
    Originally, it was a tracer dye used by plumbers. Since 1966 (!), it's been an environmentally friendly vegetable-based dye. [source]

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