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Define " Flops " !?! I still think the G4 Cube was one of my favorite Macs of all time! Sure it was underpowered and overpriced but still worked (and looked) amazing!
 
I dont have an apple mouse so maybe i just dont get this complaint, but doesnt the battery last for months and months before needing to be recharged? How long does it take to charge? Why dont people just see the battery getting low and charge it when they arent planning on using it? Do people really use wireless mice…plugged in? so many questions
It really isn’t an issue at all. It can be charged during a lunch break or, obviously, overnight. No big deal.
 
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Interesting article, but I think the take home is such failures would hav sunk a lesser company.
I will take this statement a step farther (or just repeat it differently, sorry): Certain failures, under the right leadership will inspire the right companies to greater success.

As has already been mentioned by other commenters... Steve Job's lessons from the failed ROKR (+ the lessons learned from Sculley's Newton) informed the gargantuan success that is Apple iPhone.

Flops are only bad if they can't be turned into a teachable moment that could take you to greater heights. Likewise, success is absolutely bad when it creates inertia that hinders greater investment, greater innovation, and greater "what-if" queries that could take you to greater heights.
 
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I genuinely do not understand the issue some people have with the Magic Mouse. I’ve been using one for years and have never had anything but excellent experiences with it. Can you tell me in what ways it disappoints?
My guess it's just that when it needs charging it's usually at an inopportune moment.

I'm personally a huge fan of the Magic Trackpad as it lets me exploit laptop muscle memory gestures when I'm working at my desk.
 
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WinTel Users: You Mac people think  is so perfect and never makes mistakes.
 Fanboys:  only makes mistakes when it intends to make mistakes.
Actual Mac Users: Go on.
 
I doubt it. Not many people out there are willing to pay $3000 for a Niche product. Unless Apple lowers the price to $999 then yeah maybe. But under Tim Cook that’s not likely to happen.
It seems the idea is testing the glasses with developers and enthusiasts and then selling a more affordable ones after that.
I hope so if not, this list would longer…
 
I wouldn't call all these products "failures". Though they were commercially unsuccessful, they pioneered ideas and technology that would later find great commercial success in later products. For example, the Apple Lisa pioneered a metaphorical object-oriented interface that sold more successfully in the more affordable Apple Macintosh. And the Apple Newton pioneered a computer that could fit in the palm of your hand that sold much, much more successfully as the Apple iPhone.
 
How was Lisa a flop when it was the first personal computer to feature a graphical UI and mouse?!

Commercially? As it was as pioneering an approach as a touch screen phone.
As in, it didn’t sell and lost the company a lot of money. Yes, commercially, it was a flop.
 
The biggest duds with the highest stakes for the company were the Apple /// and the Lisa. Of this list, those were the only two that were egregiously damaging to the company IMO. The rest were more embarrassing than anything.

The Newton was a pretty good platform by the end, but if it survived into the time when Apple started developing the iPhone, it wouldn't have worked out nearly as well.

The G4 Cube didn't have a proprietary graphics card slot at all: it was a 2x AGP slot, just like the Gigabit Ethernet PowerMac G4s and most PCs had. The problem was the small space that required more compact versions of the graphics cards, as noted in the article.
 
I genuinely do not understand the issue some people have with the Magic Mouse. I’ve been using one for years and have never had anything but excellent experiences with it. Can you tell me in what ways it disappoints?
For me, its shape is what disappoints. I have large hands and after some use my hand would start to cramp up, and my wrist hurt. The gestures are the best thing about it,
 
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PowerBook 5300 series. I had one. Terrible laptop.
Remember when the early ones got recalled for battery fire hazards?

On the topic of portables, we need to nominate the Macintosh Portable as well. Great computer but it was as heavy as a Mac SE, and if you were OK with not having battery power, the SE was a far better value.
 
How is this possible? I know it was a flop but it’s hard to believe that 999 out of every 1000 have been disposed of.
It’s still a 35+ year old computer. Quite reasonable to think most would be past their useful lives and desposed of, especially if they were purchased by businesses.
 
interesting article, but what makes a product a "flop"? Apple doesn't release units sold so really hard to judge ... me personally I think the AirPods Max are flop cause of the price point and the hideous case but I know that others like them.
Additionally, dome Apple products are niche products, eg MacPro, some people need them, most don't.

Flop imho only Apple can define, beyond the sheer #s (revenue, # units sold ...) it's personal

Everyone in this forum seems to think anything that isn't marking leading is a flop.

Personally I LOVE when Apple applies it's touch to more niche devices (exactly like the AirPods Max) - it's nice to see the biggest company in the world is still happy to make niche devices from time to time and they don't aim for everything to see like the iPhone. See the XDR display, the Apple Watch Edition, now the Apple Watch Ultra - not everything has to aim for iPhone numbers to be considered a success IMO. It just has to be a good product that people like (I'd say the G4 cube fit in this category)
 
Disagree. Maybe nail it for a majority of users, but for "accessibility" users (disclamor ha ha - I use MFI Bluetooth Hearing Aids) I am deeply concerned accessibility will be degraded.
Depending on your disability, I can see VR devices being an advantage or a disadvantage. And it doesn’t need to be accessible to everyone, because it won’t stop people from using devices more suitable to their abilities.
Some positives:
  • For people who aren’t completely blind, but with low vision, you can provide a large virtual display in a portable package.
  • The cameras and other sensors could be used to scan an environment and describe it to people with more severe vision loss.
  • For people with limited control of their hands, eye tracking can be used for input.
  • You aren’t stuck to a desk if you want a multi-monitor setup. I could make any desk into a standing desk just by putting a box/riser under the keyboard. Or you can use it while reclining.
And even if the first headset isn’t directly useable with certain disabilities, I can see the research of the tech behind AR/VR leading to some breakthroughs (such as in computer vision) that will help people with disabilities.
 
With the exception of the Apple III, I have a prototype version of each of these units. Of all these failed devices, the Cube takes the cake. It's by far the coolest computer ever produced. The TAM's pretty sweet too. The sound system is really impressive even in 2023.
 
Add the iPhone 14 in there.

I had a Matrox Millenium gfx card with the add-on TV card. People went wild when they saw me watching TV in a window on my computer through my 19" viewsonic display. This was 1997.
 
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The biggest duds with the highest stakes for the company were the Apple /// and the Lisa.
Agree on the Apple /// - the failure to produce a proper successor to the Apple ][ probably helped Apple lose ground to the IBM PC in the early 80s.

However, without a couple of the other "flops", Apple probably wouldn't exist today.

The Lisa itself may have been a flop, I remember it causing a big stir at the time (it was mainly just too expensive) and it helped create the market for the Macintosh. Would the Mac have happened if Apple hadn't had a "learning experience" with the Lisa?

Likewise, the Newton. Yes, a flop, but as part of its development, Apple collaborated with Acorn and VLSI to create ARM ltd. (Acorn had already created the ARM, but Apple helped bankroll its development into the go-to mobile processor). No Newton, no ARM, probably no iPhone (or an inferior one) or Apple Silicon.

As they say - those who make no mistakes usually make nothing.
 
I doubt it. Not many people out there are willing to pay $3000 for a Niche product. Unless Apple lowers the price to $999 then yeah maybe. But under Tim Cook that’s not likely to happen.
Yeah it's hard to say. I would pay $2k but not $3k... but I don't think it will be a flop, I think the existence alone will drive other manufacturers to jump into the VR/AR market. The Quest Pro is $1500 and I won't buy it. There just isn't enough improvement over the Quest 2.
 
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