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I'll save you a little reading. Like 69Mustang, nothing I have posted has been against Apple but both of us have taken MR's use of the word free to task. Nothing else.

Fair enough, I agree that the gift cards are not free as they require a purchase (no one is actually giving them to you) however you don’t pay for them (you don’t actually give Apple the £50 for a £50 gift card) it’s more of a loyalty thing if buying an Apple item and then getting the gift card.
 
Hang on a minute, why is there no exchange rate variation on the "gift"

For example (and to make the maths easy) is AU$=1 and NZ$=0.5 for a AU$500 iPad nz would be paying NZ$1000

So one would then expect a AU$50 gift card would equal a NZ$100 gift card, how ever Apple is only offering a NZ$50 gift card , ie one that is actually worth 1/2 of what the Australian one is worth.

Now if Apple were to drop the price so that I paid NZ$500 for the iPad I would be happy.
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In the UK they are basically replicating the US dollar pricing, I wonder if they replicate the gift card values.......

Looking at the AU$ and the NZ$ gift cards then NZers are getting short changed.
 
Those in Australia, JB HiFi have 15% off Macs today only, though they had this deal last weekend as well which, I purchased my MacBook Pro. JB have had 5% off Apple's RRP for a while now but the added 10% makes it a good deal. Just check with OfficeWorks and see if there prices are the same, if they are higher you may even beat JB HiFi by another 5% with lowest price guarantee.
 
Buy one, get one "free" at the supermarket must excite you :) ..... it's not free, you are spending money, you walk out with less $$ that you walked in with .... Free is you walk out with a product and the same money
Sorry but if I’m not spending any more money than I was planning to spend then it is free to me. Of course retailers do these deals to snag people who weren’t planning to spend anything, or to buy a certain item. But I still would argue no one is walking into a Apple Store saying I had no plans to spend $1000 on a Mac but since you’re offering a $210 gift card I think I will. Either they were already intending to buy a Mac or were on the fence and the gift card put them over. In the first case, if you were planning to buy regardless of the gift card, I would consider the gift card to be “free”. The second case is more murky because you weren’t 100% certain. But I can still see why someone would use the term free as you’re paying the same price for a product as you would have on any other day but getting a gift card along with it.
 
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