So, if I buy say an iMac, I get a gift card I can't use right away, but rather have to spend at Apple at a second occasion?
Quite crappy offer if you ask me. Sure, it's a bit more value than before, but would rather have had to discount up front.
I simply use the Apple Store GC to buy iTunes GCs, load them into my account and then I have funds preloaded for Apps, Music, and Movies.