SMHNo I understood your point. Steve Jobs was a consumer and cared about these trivial things. So is Jony.
An 'end consumer' is a person buying an 'end product' at a retail outlet. Steve Jobs was a consumer when he bought potato chips at the grocery NOT when he as CEO of a multi billion dollar company ordered millions of CPUs for the iPhone. That is a B2B transaction and completely different.
So no, you did not understand my post. I suggest looking up terms you don't understand in the future. It will make your replies more salient.