100% agree with this. However, being presented with a user-selectable option would be ideal (i.e. more security vs. more convenience). You know, sort of like File Vault (Apple’s warning: “WARNING: Don’t forget your recovery key. If you turn on FileVault and then forget your login password and can’t reset it, and you also forget your recovery key, you won’t be able to log in, and your files and settings will be lost forever.”).
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Apple's Craig Federighi on App Tracking Transparency: 'Users Deserve and Need Control' of Data
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”Stern also spoke to Facebook's vice president of Ads & Business Product Marketing, who said that people would opt out of ads "without understanding the impact" because of Apple's lack of explanation.”
In fact it is Facebook’s lack of transparency of the user data it collects, how and when it collects it and what it does with it is the issue. The more mysterious it is the more suspicious it looks so it’s no wonder why people by and large want nothing to do with it. So in the greater scheme of things Apple isn’t the one that started a problem as Facebook would have you believe. The problem is Facebook‘s relentless data collection and lack of disclosure regarding it.
In fact it is Facebook’s lack of transparency of the user data it collects, how and when it collects it and what it does with it is the issue. The more mysterious it is the more suspicious it looks so it’s no wonder why people by and large want nothing to do with it. So in the greater scheme of things Apple isn’t the one that started a problem as Facebook would have you believe. The problem is Facebook‘s relentless data collection and lack of disclosure regarding it.
It's been coming for years to be fair, there will have been many reasons it took so long, not least the legal side of it all. Bu it's here now.
My company can make a profit using only paid apps, but ads allow us to provide the app for free to a large audience (we have to pay for licensed content, so free without ads isn't an option), where otherwise we wouldn't be able to. With these changes, several features in our app that were previously free are going to have to become paid.
You just need to tell politicians to support it. It doesn't like Apple doesn't WANT to do it. It's politicians that threatening them.“...users deserve and need control of that information...”
I wonder when they’re going to get around to giving us end-to-end encryption of our iCloud backups?
Reuters: Apple cut backup end-to-end encryption plans after FBI complained
Decision means Apple can still decrypt iPhone/iPad backups for law enforcement.arstechnica.com
Good interview however Craig specifically stated ‘we’ (Apple) could not prevent unique apple identifier at a system level ... I wonder why? Shame on Joanna Stern for not following through on that statement to dig deeper!!
oh well. Good short interview.
saw this after work today without any you tubers app or coming to this site. Very calm precise and non alerting informative video. I hope apple keeps running this globally for the month of May.
oh well. Good short interview.
saw this after work today without any you tubers app or coming to this site. Very calm precise and non alerting informative video. I hope apple keeps running this globally for the month of May.
Rrrrrriiiiight. Says the same company that had the macOS 11 fiasco a couple of months ago. You know, the same where they know which apps you open up and when, where they want to control your connections by bypassing your VPN, etc.
Don't get me wrong, macOS is still miles better than Windows in terms of security, stability and features. Yet this whole 'privacy human right blah blah' speech is just marketing bs.
Don't get me wrong, macOS is still miles better than Windows in terms of security, stability and features. Yet this whole 'privacy human right blah blah' speech is just marketing bs.
Meanwhile, MacCatalyst deletes all user changes to the document since the last autosave if the user presses command-q instead of selecting "quit" from the menu. way to go apple. you're definitely spending your time, effort, and attention to detail on the right things.
When the US government lets them?
So, basically never. It's not an Apple problem, it's a US government problem.
Like any US company, Apple has to do whatever the three letter agencies and the rest of the US government says they have to do.
Americans like to balk at CCP, and clutch their pearls on how Apple is conducting business in China…. but this is no different.
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Why? How does this affect your app specifically? This doesn't prevent your app from displaying ads. This feature only notify users whether they want to be tracked or not. You can keep serving ads with your app.
Or vote for better politicians. Sometimes I wonder why the same inept politicians are still sitting in their office for decades, getting free money from the people for doing nothing.
If ads become less effective in reaching their target audience (because of the lack of tracking), their payout will become less. Which in turn means less revenue for those companies, meaning that relying on ad revenue alone may not be sustainable.
The upside is that less targeted ads may mean fewer scam ads as well. It cuts both ways.
I don't understand your question. All information that the user or their iPhone store in iCloud is securely encrypted in transit and in storage. Apple encrypts everything stored in iCloud down to the last bit.
Love Craig, but why is he wearing Airpods?
That sound is clearly recorded by other equipment. We all know how Airpods behave in web-meetings....
That sound is clearly recorded by other equipment. We all know how Airpods behave in web-meetings....
I guess another question is, are they actually effective now? I have used plenty of ad-based apps and games on Android, and I can say zero of their ads are targeted towards me. In fact, majority of the ads are just repeating the same ads (worse in games). So I can probably argue that in the end, this lack of tracking won't be much of a difference as currently those ad agencies work are not really efficient anyway. And imo the reason Facebook is angry about it is that now they cannot charge businesses a premium for so-called "better targeting" on their ads.
I'm inclined to agree, but the reality is, no matter how scary you make an alert, some people will be inclined to toggle an option without thinking through the consequences.
What annoys and frustrates me about all this data privacy is that whilst businesses and companies are being seen to take steps to protect our privacy, it's the fact that these businesses and companies feel they have an automatic right to our personal information in the first place.
You purchase something from online stores, automatically the companies takes your IP number, your telephone number, your name and address, adds it to their database and then sell that database to 3rd parties and it's the notion that they have an automatic right to do this is what disturbs me.
Amazon is the worst for tracking you in my opinion. I look online for electrical items, books, toys for my younger relatives, many of these online stores are small bespoke shops and yet within a few mins of going to these online stores, I will get an email from Amazon saying they have a recomendation for me which relates to an item that I had been looking at in one of these online stores.
You purchase something from online stores, automatically the companies takes your IP number, your telephone number, your name and address, adds it to their database and then sell that database to 3rd parties and it's the notion that they have an automatic right to do this is what disturbs me.
Amazon is the worst for tracking you in my opinion. I look online for electrical items, books, toys for my younger relatives, many of these online stores are small bespoke shops and yet within a few mins of going to these online stores, I will get an email from Amazon saying they have a recomendation for me which relates to an item that I had been looking at in one of these online stores.
I have no problem with ads, it's the using a user's data without their consent that I have an issue with. If they want to give you their personal information, great. If not, show them generic ads.