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Apple's Craig Federighi Talks iOS 15 and macOS Monterey With YouTubers
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It's perfectly valid for a CEO to be more of a product person, just like it's perfectly valid for them to be an operations person. You hand off all the specialties to lieutenants anyway.
A CEO can be a product person as well, but the qualities of a product person doesn't necessarily translate into good qualities for a CEO. Perfect example, Steve Jobs.
What does "has no professional experience" mean? He's been doing this for over a decade. This is his professional experience.
And no, it's not a "just drag a few video clips around and smile for the camera" job. He's a professional video producer.
Are you arguing Steve Jobs was a poor CEO? Let me tell you, people would kill to be half the manager he was.
People are assuming that he actually did the job of a CEO when he was a CEO. Mostly, he didn't. That's why he hired Tim Cook. It's all on the various biographies. Steve Jobs has the CEO title, but he himself admitted that he's not really interested in the job of a CEO. He's more of a hands-on product guy. Tim Cook basically did the CEO job behind the scenes.
If there were only Jobs at the helm, Apple won't be what it is today. Look at Next.
Again, you have a narrow idea of what "the job of a CEO" is. It's just a title.
Why is "takes care of operations efficiency" inherently more valid as "CEO" than "defines the entire product roadmap"?
It was never only Jobs at the helm. That's why you have folks like a CFO, and senior VPs.
Why? It'll make some people happy, but it means whatever resources they put in that can't be put in more forward-looking other areas.
Why do you even care about the reasoning?
Either the device provides enough value for you to be worth the price, or it don't. Are you willing to pay more for an Apple device if Apple has a good reason for its price?
Can easily tell you two are not developers. They are leveraging their specialised chipsets to run NEW code that specifically takes advantage of that chipset. There is no incentive to write twice (or likely much more) amount the code to approximate features that run on these chips to give users without a neural engine a WORSE experience. That is a lose lose proposition.
That's an industry standard. If they wanted hard questions they would host a townhall or something.
Because they are paid for doing this kind of job. Don't ask uncomfortable questions. This version of iOS can barely be called 15, it's just iOS 14 with some updated apps.
He’d probably respond that they’re busy with a huge project to rescue their English language from those incapable of correctly applying the word “have”.
I’m pretty sure Federighi is compensated quite well with a nice salary and stock options. Can’t think of a better person to hit the interview circuit after a major software release other than the person in charge of it and the fact that he’s a likeable guy is icing on the cake.
Speaking with youtubers is now part of the game, before it was exclusive interviews with WSJ and other outlets but times have changed.
This is why these "speaking tours" by Apple execs are almost always skippable.
These are media campaign marketing. they're not here for us to get information that we really want. it's there for the Apple execs to reach a large purchasing cohort through youtube influencers.
Apple always, ALWAYS has been a marketing first company and is an absolute expert at narrative control. these speaking tours aren't out of the goodness of their heart to give us technical details. but give us enough answers to be content to purchase.
I haven't fully watched these and I don't think I will. Everytime I listen to these execs speak, it's nothing but vacous platitutes and rhetoric and rarely true roadmap or interactive feedback.
I don't know about iJustine. But MKBHD may not be on the top of Apple's rounds much after the last few months of his videos.
while he's been still pretty pro Apple. He still calls himself an Apple Fanboy. he's had several videos where he's called out Apple's questionably ethic business practices around the phone, and app policies. He's not been afraid to pull his comments about the look and design of the iMac and some of its questionable choices.
Apple is very draconic in controls how it's portrayed by media. it has a long history of "cutting off" those that don't repeat the exact talking points they provide in their media briefs. Over the years there have been several publications outright cut off from invitations to Apple eventss and hardware. Heck there was a period where even places like TheVerge were cut off.
MKBHD is one of the most watched and prolific influencers for youtube tech channels. For him to be skipped (when they did interviews with him in previous years), I can only guess it was intentional by Apple to not include him.
ok, welcome to the 2000's...
Youtube and youtube influencers are one of the largest marketing and media pushes that large tech companies can use and rely on to help with marketing and media.
People searchin tech reviews on youtube get these channels. MKHBD (Marquee Brownlee) has been doing this longer than virtually anyone else. if he looked like a kid in the video you watched, probably because you were watching a really early one. Where he started as a highschool kid with a webcam talking about gadgets he bought.
He's now one of the largest youtube influencers for any category. He has 14.2 million subscribers and his videos have been watched 2.6 Billion times.
I get it's not your cup of tea to sit and watch tech reviewers. But to ignore the influence they have over modern purchasing behaviour is ignorant of the world of tech and marketing in 2021.
People need to understand this about Apple developers and software. Once they no longer care to do the work, the writing is on the wall.
We have seen it a few times. Remember when they sunset certain Macs because the EUFI was 32bit instead of 64? everything else was 64bit on the machine. the CPU, architecture etc. But they still had a 32bit EUFI. They didn't need to cut out the existing software stack for that and could continue to support hose machines.
But instead they decided to just.. cut it out. Not even use the existing code. All machines with the 32bit eufi's, even if the machine was sold as "64bit", was cut off completely. All because Apple decided 1 developers time to include it in the new OS version was "too much"
Apple could easily afford it.
Choosingn to just cut features from certain platforms instead of hire a small team to port it, is well, Pure Apple. they made the business decision that it was likely in their better interest to withold the feature from the other hardware as a selling point to upgrade / replace.
Yes
it's called VALUE.
(which will be a different calculation for all of us)
but a product has to provide a user sufficient value for them to justify purchase. (Business 101).
if Apple is going to ask for 20-30% more for their products, but not offer compelling feature or REASON for that. than it's purely asking for it for their own pockets and greed. Which I don't need to support.
now if they're able to offer something compelling that makes me think that the price is good value for what is delivered, and justifiable due to something Apple does that someone else doesn't, than sure, i'll pay more.
But to think we should just pay more for a logo? That's just really bad blind consumerism.
