It would be nice if Apple would compete by developing better products & services people would actually enjoy using, instead of digging into its massive accumulated cash reserves to merely squash the competitors out of the market altogether. I have tried Apple Music and despite all Apple's exclusive deals, Spotify still offers a way better service for me (better designed app, nicely done "Weekly Discovery" and "Release Radar" lists based on my musical preferences). Both services offer the same pricing at the moment, so there is no incentive for me to switch. As far as music streaming services go, Apple were very late to enter the market and did it with a half-baked product that AM was at launch, thus sabotaging their motto of "not being the first, but doing it better/the right way". Not cool.