no...
it isn't. It really really isn't
The iPhone is a Mac.
Just really, really small.
it isn't. It really really isn't
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Apple's Demands of Vodafone
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The iPhone is a Mac.
Just really, really small.
Steve Almighty calls it an iPod.
iPods have never been classed as Macs, unless the rumours are true and the new iPod does run on OSX.
You have fallen prey...
..to a *very intentional* marketing slight of hand my man
Follow along to learn a bit:
What "Almighy Steve" said, and what all of apple marketing says is...
"iPhone runs Oh-Es-Ten."
Not Mac OS X, as people assume...and this was NOT a "shortcut" or colloquialism...but a very, VERY nice mental trick.
the iPhone runs an ARM variant of darwin, with some ported and reworked *core frameworks* (just like you saw in the slide...more mental floss).
In your *mind* since you've seen all of this as part of Mac OS X slides, you made the leap that apple wanted you to...but apple has NEVER said the phone runs Mac OS X.
It doesn't. What it *actually runs* is something they are calling (and this is what made me really tip my hat to the sheer deviousness of it all) "OS X v1.0".
The apps on the phone *are not cocoa apps*...they are in reality enhanced widgets.
Everything you see on the screen that isn't text is a png. everything. the UIKit is a bundle of ready to use elements...in png format. Its not cocoa.
The More You Know™...
..to a *very intentional* marketing slight of hand my man
Follow along to learn a bit:
What "Almighy Steve" said, and what all of apple marketing says is...
"iPhone runs Oh-Es-Ten."
Not Mac OS X, as people assume...and this was NOT a "shortcut" or colloquialism...but a very, VERY nice mental trick.
the iPhone runs an ARM variant of darwin, with some ported and reworked *core frameworks* (just like you saw in the slide...more mental floss).
In your *mind* since you've seen all of this as part of Mac OS X slides, you made the leap that apple wanted you to...but apple has NEVER said the phone runs Mac OS X.
It doesn't. What it *actually runs* is something they are calling (and this is what made me really tip my hat to the sheer deviousness of it all) "OS X v1.0".
The apps on the phone *are not cocoa apps*...they are in reality enhanced widgets.
Everything you see on the screen that isn't text is a png. everything. the UIKit is a bundle of ready to use elements...in png format. Its not cocoa.
The More You Know™...
actually, iPhone does behave like a mac, because
It has far less available 3rd party apps compare to other PDAs.
So, you see Apple's attempt to assure the value of the iPhone (not allow it to become a disposable item like the RAZR was not even 6 months after it was released) over time and not allow the carriers to dictate how the phone is designed and developed through branding and subsidizing it to death as a bad thing?
It's OK for phone manufacturers to "cave in" to the cell phone carriers, since that's the status quo, but it's not OK for the cell phone carriers to "cave in" to the phone manufacturers, is that what you're saying?
Did I say that? No one should be caving in to anyone. If apple wants that much more money, raise the price of the phone. My biggest issue with this is that I like the iPhone. But I find AT&T horrible.
All this Vodaphone and Verizon comparing.... Vodaphone owns 45% of Verizon Wireless. Verizon is the other 55%. It used to be 60% Vodaphone until recently. So it should be no surprise that Vodaphone is acting the same way Verizon Wireless did.
I just thought of something.....
This 2 year contract you have with AT&T is bogus. If they have a 5 year exclusive.. then every iPhone buyer is really in a 5 year contract. Unless you want to partially brick your iPhone after 2 years.
That really sucks.
This 2 year contract you have with AT&T is bogus. If they have a 5 year exclusive.. then every iPhone buyer is really in a 5 year contract. Unless you want to partially brick your iPhone after 2 years.
That really sucks.
I thought after two years, you can still use it as iPod and normal PDA? or not?
Guys ... think!
What happens when any phone contract ends?
That's right, the company has to unlock the phone for you.
This means that you will, quite legally, be able to use it with any service you want and you can bet your life that ALL the carriers, desperate to reclaim some of their lost millions of customers, will be offering juicy deals and, of course, will have sorted out all the back-end functionality necessary to ensure all the special features work.
The deal gives AT&T exclusive rights to sell the initial 2yr plans, that's all.
This was the whole point of entering into an exclusive "divide and conquer" deal with just one telco in each market: to shake the Hell out of things and utterly smash the stranglehold the telcos have had over mobile communication.
The end result will be people buying new iPhones whenever they want and buying simple, commodity-priced connectivity from whoever offers the best deal.
What happens when any phone contract ends?
That's right, the company has to unlock the phone for you.
This means that you will, quite legally, be able to use it with any service you want and you can bet your life that ALL the carriers, desperate to reclaim some of their lost millions of customers, will be offering juicy deals and, of course, will have sorted out all the back-end functionality necessary to ensure all the special features work.
The deal gives AT&T exclusive rights to sell the initial 2yr plans, that's all.
This was the whole point of entering into an exclusive "divide and conquer" deal with just one telco in each market: to shake the Hell out of things and utterly smash the stranglehold the telcos have had over mobile communication.
The end result will be people buying new iPhones whenever they want and buying simple, commodity-priced connectivity from whoever offers the best deal.
Apple computer -->Apple. Apple is not only about computers anymore.
Macs, iPods, iPhones, and eventually
tv.Apple just wants us to have our digital info available wherever we are.
Is that so bad.
A five year contract can also specify performance requirements with out clauses. That is AT&T may be required to meet certain demands such as increase their national presence and enhance their Edge networks. The contract could (most likely would) include requirements for AT&T to maintain their network in certain measurable ways. Apple can walk if AT&T fails them.
I would imagine that Apple may even be able to releases a full-fledged WiFi ipod/phone/internet device independent of AT&T (unless At&T thought of adding that exclusion to the contract).
I can't find the quote right now, but Jobs has said Apple is not getting anything from AT&T in terms of monthly subscription fees. Apple may be getting subsidy from AT&T for each iPhone sold. AT&T also probably made commitments to expand their national coverage.and improve their Edge network. BUT AT&T IS NOT PAYING APPLE ANY PORTION OF SUBSCRIBER FEES.
Totally true. Its like loosing a bidding war and then claiming you weren't interested anyway. Obviously you wouldn't have bid if you weren't interested. And as others have pointed out Vodaphone, like Verizon also has this idea that it will make money not by providing voice and data service, but by selling their customers all sorts of useless content they don't want.
I don't think adding visual voice mail could be that much work. Apple likely used an open standard or a variant on an open standard. AT&T may not be allowed (by contract) to provide this service to other phones. Though I imagine we'll see it from other carriers (or maybe a sad copy of it).
The five year length may be contingent on performance on both sides. Its an indication that they want to work together, but they most likely both have out clauses if the other doesn't meet performance requirements.
And it has been denied by Apple. No revenue sharing on subscriptions.
That's really up to the parties of a contract. Why would you get to dictate the terms of an agreement between two others? And again, Apple is not getting any part of the monthly service.
AT&T is expecting 1.5 million new subscribers in 2007 due to six months of the iPhone (see http://blogs.barrons.com/techtraderdaily/2007/06/25/here-comes-the-iphone-coverage-deluge/). Keep in mind that they're costs are largely fixed (or on a fixed schedule). Its really all about how many subscribers you can get.
Agreed. The only thing that may have been up for bargaining is whether AT&T would peg the iPhone as a PDA ($40/month data), or a full-fledged computer ($60/month data). Apple probably pushed for the smart-phone rate.
A Darwin OS based OS with Quartz graphics. Whether we call it "Mac OS X" or "OS X" its basically the same OS that we all colloquially refer to as "Mac OS X". The intel macs are missing Classic. Does that make them not Mac OS X anymore?
Mac OS X runs on several processors already, that can't make it not Mac OS X. On the filesystem, what do you base that on. I've heard nothing about anyone even attempting to mount this with the terminal as a disk. It could be HFS+ for all we know. There's no Finer on AppleTV either.
I don't see it as that different. AppleTV probably has no Java. It probably has no Flash plugin. How can the hardware matter. Isn't the point of universal binary development and the Darwin kernel that the entire OS and ll the software is abstracted from the hardware architecture?
As I already said: a Darwin OS base OS running Quartz graphics with many of Apple's Core* and *Core frameworks. What else is this to us except Mac OS X. Apple may want to drop the "Mac" from the name, but for most of us, that's the marketing move. We don't care whether its called "Mac OS X" or "OS X". It Darwin based runnning Quartz window server and event manager with Quartz2D/CoreGraphics. What particular API are there are probably not that big of a concern to must users. As for the widgets thing, a few of those apps are clearly widgets. The phone app, google maps, and the SMS app are not.
This means nothing. The format of graphics in an app says nothing. And png is a fine first-class image format supported on Mac OS X. It wouldn't be a bad thing if most of the graphics you saw on Mac OS X were also pngs.
it means everything.
OK, armchair developer...let me put it this way, and rudely:
You are 100% ****ing wrong.
Every single app on the phone is a widget. Every...single...app.
The phone "app", google maps, and the SMS "app" are in fact, beefed up widgets, right down to the main/defualt window being a static background image named "Default.png"...but 'whuteva'...
Quartz isn't a "window manager"...ugh.
Ok...do you...know...how Dashboard...works?
Nevermind.
You are 100% correct (chuckle)...the iPhone runs "MacOS X" and the iPhone apps are real appkit/cocoa desktop class apps...the fact that you know, this assertion of yours has nothing to do with reality is irrelevant
Keep on truckin' soldier
The phone does not run mac os x. You will not be able to "port" mac apps; it doesn't run mac os x.
As someone that actually writes software for mac os x, its much more than a semantic difference...unless you consider widgets mac os x apps.
OK, armchair developer...let me put it this way, and rudely:
You are 100% ****ing wrong.
Every single app on the phone is a widget. Every...single...app.
The phone "app", google maps, and the SMS "app" are in fact, beefed up widgets, right down to the main/defualt window being a static background image named "Default.png"...but 'whuteva'...
Quartz isn't a "window manager"...ugh.
Ok...do you...know...how Dashboard...works?
Nevermind.
You are 100% correct (chuckle)...the iPhone runs "MacOS X" and the iPhone apps are real appkit/cocoa desktop class apps...the fact that you know, this assertion of yours has nothing to do with reality is irrelevant
Keep on truckin' soldier
The phone does not run mac os x. You will not be able to "port" mac apps; it doesn't run mac os x.
As someone that actually writes software for mac os x, its much more than a semantic difference...unless you consider widgets mac os x apps.
Above is the most sensible post I've read on MacRumors.com over the last five and a half years. Seriously. Sincere thanks, mmzplanet.
You mean, you're not a developer, but you play one on macrumors. I think if you were a developer then you would know what a window server is and how the name of Mac OS X's is the Quartz window server (it is also an event server which I referred to as an "event manager", not a "window manager" though I would imagine either one a real developer would understand what I was talking about). Several apps are clearly not widgets. They are either Appkit apps or they are Appkit like apps like Safari on Windows. Which reminds me, do you actually think that Safari on iPhone is a widget?!?!?
O2 is better than Vodafone anyway. Especially in 3G. Vodafone Live really sucks, O2 are trying to make theirs better at least.