Apple's 'Designed by Apple in California' Book Expands to Additional Countries

[MacRumors]

Apple's hardbound photo book, "Designed by Apple in California," is now available for purchase in five additional countries around the world. As of this month, Apple's websites and retail stores in the following countries carry the book: Canada, Brazil, Singapore, New Zealand, and Ireland.

Introduced in November, "Designed by Apple in California," showcases 20 years of Apple products, highlighting Macs, iPhones, iPods, iPads, and accessories released between 1998 and 2015.

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The book is text-free, featuring 450 large, high-quality images of Apple products, highlighting the company's design process. Apple says it took eight years to design the book, which features specially milled custom-dyed paper with "gilded matte silver edges" and low-ghost ink.

Because "Designed by Apple in California" is positioned as an art book, it costs $200 for the small version and $300 for the large version in the United States. Prices are higher in other countries like Brazil due to import taxes and other fees.

Update: Apple has released the book in even more countries, including Italy, Netherlands, Sweden, Spain, and Norway.

Article Link: Apple's 'Designed by Apple in California' Book Expands to Additional Countries

 

[ghost187]

They should have left out some of the products to make this "book" thinner like the rest of Apple's books.

 

[musika]

We're incredibly excited to get the incredible innovation in paper technology that only Apple can deliver into the hands of even more customers. The customer SAT on Designed by Apple in California has been incredible.

It's been an incredibly exciting new product category for us.

Incredible.

 

[BMcCoy]

This book is surely an elaborate bet between Apple SVPs over whether they have the marketing schtick to sell a $300 book..

 

[orbital~debris]

Amazing book! Glad to see it's being made available more widely.

 

[Max Portakabin]

Costs more in Brazil due to translation surcharges.

 

[44267547]

Amazing book! Glad to see it's being made available more widely.

I'm sure this book would be a fascinating read. But I can't just justify the price tag on this. I mean if you gave me a signed copy by Steve Jobs on this book, then absolutely I would purchase it. But I think I will look for used copy on eBay if it ever arrives.

 

[MacFather]

Deleted.

 

[vlad_djkax]

Costs more in Brazil due to translation surcharges.

Damn it, R$ 809,10 for the small version (if you don't pay in installments, Apple gives you a 10% discount), R$ 1169,10 for the big one.
My bet is the Iconic Book can be imported and will cost less even if Brazilian Customs taxes it...

 

[Classic160]

Seems to me this would be an ideal e-book to look at on our Retina screens. I'm never going to buy the print version (not at that price anyway) but I would definitely buy a reasonably priced e-book. It just seems logical to be able to admire amazing Apple designs on an amazing Apple device...

 

[Porco]

I'd still like this as a reasonably-priced book, or iBook. Maybe there will be a cheaper physical version or iBook one day, when they've sold as many of these copies as they think they're going to.

Apple's 'Designed by Apple in California' Book Expands to Additional Countries

This giant book will crush us all!

 

[nt5672]

It is entirely too thick and too large. Look at how much they crammed onto a single page. The flat plain boring look is missing.

 

[atikalz]

Can I just have a free pdf copy please?

 

[dumastudetto]

I own two copies one untouched because this will be a collectors item, and another one I've browsed and enjoyed. I usually browse through some pages at least once a day and it makes me smile every time. The joy I get from this book is indescribable and if I'm honest a little embarrassing. Anyway I highly recommend any real Apple fan buy themselves a copy for your collection.

 

[chinesedemo]

I will wait until they make it a bit thinner.

 

[DEMinSoCAL]

Doing some quick research, the average monthly family income in Brazil is about $650. Apple expects people to pay $300+ for a book? (and for a product most can't even afford!).

 

[Max Portakabin]

Doing some quick research, the average monthly family income in Brazil is about $650. Apple expects people to pay $300+ for a book? (and for a product most can't even afford!).

The power of Apple in Brazil. They are knocking down Christ the Redeemer and building a Tim Cook monument instead.

 

[cableguy84]

Apple becomes a parody of itself with this "product"

 

[v0lume4]

We're incredibly excited to get the incredible innovation in paper technology that only Apple can deliver into the hands of even more customers. The customer SAT on Designed by Apple in California has been incredible.

It's been an incredibly exciting new product category for us.

Incredible.

I don't think you used enough positive adjectives. Perhaps you should try adding more?

 

[d4rkc4sm]

Maybe Apple will come out with a companion book called "made in china" where they show crying factory workers and strewn bloodied bodies of those who suicided off the balcony dorms

Then we'll have a fair and balanced portrayal of this conpany

 

[1rottenapple]

Apple's hardbound photo book, "Designed by Apple in California," is now available for purchase in five additional countries around the world. As of this month, Apple's websites and retail stores in the following countries carry the book: Canada, Brazil, Singapore, New Zealand, and Ireland.

Introduced in November, "Designed by Apple in California," showcases 20 years of Apple products, highlighting Macs, iPhones, iPods, iPads, and accessories released between 1998 and 2015.

Subscribe to the MacRumors YouTube channel for more videos.​

The book is text-free, featuring 450 large, high-quality images of Apple products, highlighting the company's design process. Apple says it took eight years to design the book, which features specially milled custom-dyed paper with "gilded matte silver edges" and low-ghost ink.

Because "Designed by Apple in California" is positioned as an art book, it costs $200 for the small version and $300 for the large version in the United States. Prices are higher in other countries like Brazil due to import taxes and other fees.

Update: Apple has released the book in even more countries, including Italy, Netherlands, Sweden, Spain, and Norway.

Article Link: Apple's 'Designed by Apple in California' Book Expands to Additional Countries

I wonder how the book ends!? Must be an insane novel.

 

[Pakaku]

Seems to me this would be an ideal e-book to look at on our Retina screens. I'm never going to buy the print version (not at that price anyway) but I would definitely buy a reasonably priced e-book. It just seems logical to be able to admire amazing Apple designs on an amazing Apple device...

The future is in analogue technology. The iPhone 8 will actually be a package of pens, notebooks, envelopes and stamps. No longer bound by pixel limitations, either.

 

[Juan007]

This book is for everyone. Those who enjoy high-quality photography on premium stock get what they want. Anti-Apple internet trolls get to flame all day. It's the perfect Apple product.

 

[M2M]

I browsed the book at the Apple Store in Hong Kong. While entertaining and nicely photographed it's (for me) not 300$ entertainment. If it would be in the normal price range of photo books we could discuss...

 

[Pretty fly for a Mac guy]

Doing some quick research, the average monthly family income in Brazil is about $650. Apple expects people to pay $300+ for a book? (and for a product most can't even afford!).

Well, then listen to this: our minimum wage is R$ 937,00 per month and the 13' nMBP w/ TB (the cheapest version with low specs) costs R$ 13.899,00. That would be approximately US$ 4.357,00, by the latest quotation: R$ 1 = US$ 3,19 (hey america, still complaining about the MBP price? ).

So yeah, that's why I'm going to buy mine overseas (Europe or even Paraguay, still deciding).

Another shocking example is the Apple Watch Nike+ which costs more than 3 minimum wages, R$ 3.149,00 = US$ 987,00.