I'll repeat again, I'm not sure where Apple is going with this ads. All I see is their notion to be complacent, rehashing the same products and not innovating. All I see is there reason for NOT releasing products their customers want.
Don't sit there and tell me I can't get the Apple experience with a properly screen-sized phone. A 4 inch+ screen with a proper aspect ratio, not a narrow one.
It all started when I saw the TV ad for why the iPhone 5 had a narrow screen. It was suppose to be "logical" because you can use it with one hand. Again, an excuse why the lacked the forsight to see why this is not a proper screen size in terms of its width.
And with the latest ads, I see more of the same thing.
Don't make ads justifying your reasons why you do what you do Apple, just give us the Apple experience with features we should already have and screen sizes that are already out there.