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The main problem is you Americans are a fickle lot. You have 50 States that act like small countries and you all think yours is the best. And none of them like California or New York. Childish as hell really.

But my state IS California. If it weren't for Silicon Valley, I'd say that New York or Pennsylvania is the best.
 
I'll repeat again, I'm not sure where Apple is going with this ads. All I see is their notion to be complacent, rehashing the same products and not innovating. All I see is there reason for NOT releasing products their customers want.

Don't sit there and tell me I can't get the Apple experience with a properly screen-sized phone. A 4 inch+ screen with a proper aspect ratio, not a narrow one.

It all started when I saw the TV ad for why the iPhone 5 had a narrow screen. It was suppose to be "logical" because you can use it with one hand. Again, an excuse why the lacked the forsight to see why this is not a proper screen size in terms of its width.

And with the latest ads, I see more of the same thing.

Don't make ads justifying your reasons why you do what you do Apple, just give us the Apple experience with features we should already have and screen sizes that are already out there.
 
Bahahahaha! Stick to the thread dude. Apples products are and have integrated into people's lifestyle. Deal with it.

Oh, i'm not agruing their impact. Thought it was a funny and applicable thing to say. Has it not effected you in the same way?? :)
 
but in a broader sense, I would not place "the experience of a product" high on a scale of things that ultimately matter.

If you really thought about it, I wouldn't be surprised if the experience is higher than you think. It's the deep current under the allegedly still lake. Well if its done well.
 
That's great -- as I said, I'm not faulting the technology. I appreciate the ability to talk with and see family in other parts of the world. I use Skype to talk with family on the other side of the world and I love it. But ads like this promote the idea that it's o.k. to have those conversations anytime and anywhere. What you do in the comfort of your own home when watching TV is up to you. But just as it would *not* be o.k. to whip out an iPad or iPhone in a public theater and start chatting with your sister, it's also not o.k. to do the same in a restaurant or other crowded public place where people want to enjoy the experience of being there -- that's my point. I'm not saying it's up to Apple to teach people the etiquette of using their devices, but I sure don't like to see them promoting rude behavior and spinning it as some sort of positive thing (here I'm referencing that moment in the ad at 0:29 I commented upon earlier). Sometimes powering down your iDevice and going "off the grid" for a little while can really enhance an experience not only for yourself but for others around you. Voicemails and text messages will be there waiting for you when it's over.

Well, yes, but this complaint should be leveled at humans more than the devices they're using. People have become 10x as inconsiderate as they used to be and it's mostly because of the smartphone boom. I find it insanely rude when I'm talking to someone and they start texting or when I'm on the quiet car on the train and people feel that answering a phone call does not count as being loud and disruptive. Or furthermore, people that walking down the sidewalk in the loop in Chicago, eyes down, staring at the smartphone, texting, etc. and then running into people and things or walking out into traffic. (Yes I've seen it happen.)

I 100% agree with you. But it doesn't make me annoyed with the tech itself. It makes me annoyed with people who have no restraint and feel so self centered that they think it's ok to disregard the world around them because they got a notification on their lock screen.

But I'm not exaggerating when I say that not a day goes by where I don't love having my whole iTunes library available to me at any time or I don't appreciate being able to reach out to anyone anywhere in the world at any time. The modern conveniences we have now are so amazing, but unfortunately they're wasted on people that don't appreciate them and abuse their always on access in public at all times.
 
Quite frankly you are correct -- it IS an attack ad.. A subtle one... I'm quite sure it gets droid heads steaming mad - as some posters here passionately are.. If the ad isn't effective then why has it here generated such passionate debate people are losing their minds over it?

I don't think that it's a good idea to have an ad like what Samsung pushes out. They simply insult Apple and then its users, which makes some people angry. That doesn't seem like a good way to get customers.
 
I'll repeat again, I'm not sure where Apple is going with this ads. All I see is their notion to be complacent, rehashing the same products and not innovating. All I see is there reason for NOT releasing products their customers want.

Don't sit there and tell me I can't get the Apple experience with a properly screen-sized phone. A 4 inch+ screen with a proper aspect ratio, not a narrow one.

It all started when I saw the TV ad for why the iPhone 5 had a narrow screen. It was suppose to be "logical" because you can use it with one hand. Again, an excuse why the lacked the forsight to see why this is not a proper screen size in terms of its width.

And with the latest ads, I see more of the same thing.

Don't make ads justifying your reasons why you do what you do Apple, just give us the Apple experience with features we should already have and screen sizes that are already out there.

The TV ads are saying basically that Apple doesn't care about the rant you just typed out. They will make only products they believe are the best, not the products you think they should release. They're not going to take the Samsung approach and throw a bunch of crap against the wall to see what sticks. They have focus and an actual standard for their products.
 
Sorry I disagree. I myself a "core" customer and have been concerned about Apples silence in the face of a barrage of attacks have cores like me concerned. Greatly concerned. Sounds like your not in tune with what their core customers are feeling unless you are a soothsayer.. Good marketing people look outside themselves not in-worldly.

While this advertisement may appeal to many within the core audience with slow-motion HD filming and diverse locations and demographics, they only serve to supplement the messages true purpose which is to assuage the concerns of a market in flux.

I'm surprised you haven't realized that their faithful followers are not actually their core market any longer. They gave that up when they decided to cater to a mass market with their exploding lineup of Apple-kissed devices (iPhone, iPod, iPad and beyond). They now answer to the whims of an exceptionally fearful consortium of media and market hounds who need an advertisement like this to convince them that Apple is the same uber-hip beatnick they've always been and now is the best time to invest.

Sorry Apple, but there is such a thing as selling out.
 
it's the lack of new things that's scoring poorly with Apple.

I understand why Apple moved everything to Fall, but in today's tech 9 months without a single new product is A LONG TIME.

do you understand how ridiculous that is? 9 months. 9 MONTHS without a new product type...that's nothing. guess they have had new products...just not the new types you want. if my company had even new products in a year I'd be ecstatic.

people have short attention spans ad unrealistic expectations.
 
Damn you, New (post Jobs) Apple! 2013 was your last good year. You had a good run considering how long Steves been gone. But new data cables, dustbin Mac Pros and flat versions of operating systems isn't innovating. And the iPhone 5S will be the death knell.
Sadly Tim Cook isn't King Canute. And even he cannot stop the tide ..of the competition. These adverts symbolise that .... :mad:
 
Don't tell me you're funny Apple, tell me a joke. People will appreciate the principle when you express it in another product, not write an essay about it.
 
The problem with Apple is that the "off the cuff, qualitative, visionary guy", left the company in the hands of the "by the books, quantitative, practical guy".

This is why Apple will never be the same.
 
I actually like the ads. However, is it possible that the "California" reference might be turning some folks off? I'm from California and even I know that many outsiders don't hold the state in such high esteem.

Yes but even those outsiders know that Silicon Valley is in California so while they don't like California as a political state etc they get the connection to the birthplace of modern computer tech.
 
It all started when I saw the TV ad for why the iPhone 5 had a narrow screen. It was suppose to be "logical" because you can use it with one hand. Again, an excuse why the lacked the forsight to see why this is not a proper screen size in terms of its width.

I think that ad was valid. This one... while at first I may have liked it, it doesn't show anything that makes an Apple more unique than any other device. Wow, you can take a picture of yourself. Wow, you can use a MacBook to make a slideshow. Any other phone/laptop can do that.

It may work for some, but needs to show some uniqueness.
 
I think what really rings hollow is that they keep trying to show people deriving meaning and significance in their life from "stuff".

welcome to advertising, son. let me show you the past 30+ years of apple history.
 
My complaint is the ad is too long. Although, you can't really derive too many conclusions from a ad consulting firm that sent out a survey. I have no idea what questions were asked. How do you score an ad as effective? I mean this ad isn't selling anything so it doesn't make me want to buy anything, does that make the ad ineffective?

Personally, I thought the ad was political. IT was meant to save Apple's image and I have no problem with that. I agree. Why shouldn't it be political? What's wrong with saying hey we're from America, not like everybody else? All the car companies do it. Budweiser does it. Heck, Budweiser isn't even an american company anymore.
 
I personally think it's the California thing. The state isn't too revered in the rest of the country from my experience. But of course, this is just my opinion. :D
 
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