It's a sign that just like Apple's dismal stock performance, the public may be getting tired of Apple. Or perhaps it's nothing more than a poor choice of advertising on Apple's part. No matter what it's only advertising.
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Apple's 'Designed by Apple' TV Ad Scoring Poorly with Viewers
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It's not ridiculous, I have 22 thumbs up and if you read the thread many people said the same thing. It's not just the 1 year cycle, it's how everything is now pushed at the end of the year. Blah.
Apple should go hard or go home.
No, the ads are saying, we don't listen to our customers and user-requests for our products. We make what you think you should have.
The iPhone is still the iPhone, even with a 5 inch screen. Or 4.7". Or 4.3" in.
For example, I'd like a bigger sized phone - the S4. My girl on the other hand, prefers a smaller sized phone, so she'll get the S4 Mini. This is the reason I personally have ditched my iPhone 4S this year instead of the iPhone 5S (along with their Mickey Mouse themed iOS). Perhaps when the 6S comes out, Apple have come to their senses.
Apple MAY get there. They DO have 2 sized tablets - but I think that was a market share strategy (why pick up a $500 iPad when the Nexus/Tab does the same thing for hundreds less?). Now they just need a 4.3" inch and a 4.7" iPhone AT THE SAME TIME.
I still love my iPad 4th gen. Not giving that up.
I personally think it's the California thing. The state isn't too revered in the rest of the country from my experience. But of course, this is just my opinion.
jealousy is the sincerest form of flattery
you two are basically saying the same thing. Apple has never, will never, let consumers dictate their product lineup. One can argue the iPhone 5 and iPad Mini were responses to consumer demand, but I doubt either really appeased consumers the way they should have.
I think someone at Apple thinks 16x9 is the holy grail aspect ratio because watching videos is all we do with our phones.
Well, I'll have just have to agree with that.
But who knows, maybe the ideal release schedule they had [iPad in the spring, iPhone in the fall, major software updates in WWDC, Macs in between] does not match anymore with the time required for proper design and engineering for the new products.
It's what makes a Mac a Mac, they say. Personally I don't really get excited when they shave off a few mm to make a thinner device.
And a lot of junk in between, I would add.
You can't compare one company's product releases with all the others. For each iPhone model you get a dozen comparable Android devices. So what?
You know what you usually get from Apple. One new iteration of each product every year. Or a kill-off. Or something new and exciting.
I'm reading this 13 page debate over why or why not the ad may have appealed to customers but everybody is overlooking the huge obvious thing:
The ad is cheesy and sentimental. It's a computer company, not a religion (despite what some say). Equating your mp3-player-thing to life itself is a quick way to get people to change the channel.
The ad is cheesy and sentimental. It's a computer company, not a religion (despite what some say). Equating your mp3-player-thing to life itself is a quick way to get people to change the channel.
- This single ad is NOT the extent of the whole campaign.
- This ad can succeed with people even if they don't KNOW it does. An ad needs to either move product, or position a brand as part of a larger strategy. Neither requires people to consciously love it. Even hated ads have been known to do their job well.
- This ad doesn't HAVE to succeed with the general population when its target is much narrower: the tech press, investors, Apple developers, Apple users, and Apple's own employees.
- Some messages are subtle, and can't be effective instantly.
- The ad is honest: the leadership and teams at Apple really DO care about making great things, and focussing on just a few.
- The ad is relevant: this really IS an important difference that separates Apple from other companies. And it's a difference a lot of the tech media and investors have to learn not to overlook, if they want to understand Apple.
- This ad can succeed with people even if they don't KNOW it does. An ad needs to either move product, or position a brand as part of a larger strategy. Neither requires people to consciously love it. Even hated ads have been known to do their job well.
- This ad doesn't HAVE to succeed with the general population when its target is much narrower: the tech press, investors, Apple developers, Apple users, and Apple's own employees.
- Some messages are subtle, and can't be effective instantly.
- The ad is honest: the leadership and teams at Apple really DO care about making great things, and focussing on just a few.
- The ad is relevant: this really IS an important difference that separates Apple from other companies. And it's a difference a lot of the tech media and investors have to learn not to overlook, if they want to understand Apple.
What?
You see many Android releases because of the many companies that make them.
Samsung still releases 1 flagship a year, just like Apple. This year was the S4, last year was the S3.
HTC has the One, last year was the One X.
Then there's Sony, Motorola and LG.
They have their own releases schedules with different takes on what a consumer might want, which may appear to you that "junk" is being released - but most is each company's flagship.
An excess of Californication?
I like the imagery, and agree that it has distinct Think Different overtones regarding style.
However I find it too schmaltzy, the syrup is oozing out of the slow-mo and the the v.o is borderline creepy.
The California thing is almost bizarre: In an age where skills are found in every corner of the globe (Ive. J, stand up), to try and put a California stamp on them seems very passé. Ok, if it's a surf brand then fine, but Apple isn't. Apple is a world brand.
I like the imagery, and agree that it has distinct Think Different overtones regarding style.
However I find it too schmaltzy, the syrup is oozing out of the slow-mo and the the v.o is borderline creepy.
The California thing is almost bizarre: In an age where skills are found in every corner of the globe (Ive. J, stand up), to try and put a California stamp on them seems very passé. Ok, if it's a surf brand then fine, but Apple isn't. Apple is a world brand.
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That is exactly what we're seeing. Trying to "catch up" with global demand as high as it has been for Apple and their products has not been an overnight process. Given their best efforts they still suffer from major failures (iPad/iPhone-Retina Battery life, Final Cut X, iTunes Ping, Apple Maps, EU warranties, intense patent litigation). The legitimate question has been posed already as Apple rides at the forefront of a major technological/societal tide (much like Mark Zuckerberg and Facebook did 10 years ago... much like Bill Gates and Microsoft did 20 years ago).
Is Apple already crumbling?
Well thankfully that doesn't apply to Apple's ads so let's move on.
You can also go over the top by saying that your product is the greatest thing since sliced bread.
I recall this is quite similar to the iPad "We Believe" series of ads, but with less product action and features. I know it's more self congratulatory, about apples 'vision', trying to re engage people with the brand rather than selling a product - but I guess it must be too 'vague' and 'pretentious' to some.
That's a shame, because not every advert is supposed to smack you in the face with a product. My favourite in recent memory was that Honda ad. with the Asimo walking around a museum, alongside some uplifting narration about progressing technology ... "more forwards please!"... I loved it.
That's a shame, because not every advert is supposed to smack you in the face with a product. My favourite in recent memory was that Honda ad. with the Asimo walking around a museum, alongside some uplifting narration about progressing technology ... "more forwards please!"... I loved it.
I thought these were really terrible. Incredibly boring, long winded, and don't really ring true.
The "Get a Mac" ads were amazing, if disingenuous. Think Different was cool too-don't know how successful that was but at least it wasn't telling you how to feel, and was quick. These are just...awful. Can't imagine Steve would have allowed 'em, given how great their advertising has been under him.
The "Get a Mac" ads were amazing, if disingenuous. Think Different was cool too-don't know how successful that was but at least it wasn't telling you how to feel, and was quick. These are just...awful. Can't imagine Steve would have allowed 'em, given how great their advertising has been under him.
I really don't agree with any of this. You're not even giving examples for things like "ads that worked even though people hated them". or how it makes any sense to put an ad on TV if you're not targeting everyone...and I'm quite certain they think they are.
Nor are you backing up your claims about Apple as a company.
SJ's sole focus was on bringing amazing and innovative products to the table and the consumers responded and thus so did the stock and shareholders.
Now though, Apple is undoubtedly trying to appease investors and shareholders. Let's face it, SJ was a genius, Apple's stock a 18 months ago reflected a company lead by a genius. TC is far from a genius; he's a corporate man trying desperately to emulate the traits of the previous CEO.
Seems like Apple needs to go back to focus on their greater vision instead of this petty "let's suck our down d***s" ad crap. This ad is also misleading in the fact that Apple's products are built in the same factories in China that make most other electronic devices. Oh, it's DESIGNED in California? Wow, so, so cool. I am guessing they will make an ad to show how iOS7 is made in California as well? Please....
Now though, Apple is undoubtedly trying to appease investors and shareholders. Let's face it, SJ was a genius, Apple's stock a 18 months ago reflected a company lead by a genius. TC is far from a genius; he's a corporate man trying desperately to emulate the traits of the previous CEO.
Seems like Apple needs to go back to focus on their greater vision instead of this petty "let's suck our down d***s" ad crap. This ad is also misleading in the fact that Apple's products are built in the same factories in China that make most other electronic devices. Oh, it's DESIGNED in California? Wow, so, so cool
. I am guessing they will make an ad to show how iOS7 is made in California as well? Please....