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Apple's 'Designed by Apple' TV Ad Scoring Poorly with Viewers

supersalo said:
Does anyone know who one of Ace Metrix's biggest client is?

Samsung.

That tells you all you need to know.
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You do know that Ace Metrix's product is metrics on effectiveness of ads? They're not an ad agency. And they've placed many Apple ads in the top 20s.

Samsung is a client because Samsung wants to know rather quickly which of Samsung's ads resonate with potential customers, and which are less effective.

It would be business suicide for Ace Metrix to bias their results so that clients' ads came out higher than they actually did.

The tin foil hat crowd is strong in this thread.

tin_foil_hat_cat_man.jpg

The cat's expression means "can you please refold my hat to fit my ears", in case you can't mind-read internet JPEGs of cat pictures.
 
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AidenShaw said:
You do know that Ace Metrix's product is metrics on effectiveness of ads? They're not an ad agency. [unwarranted knowitall smarmyness snipped]
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Samsung is a customer of Ace Metrix, i.e., they pay them money. That disqualifies Ace Metrix as an unbiased source of commentary about Samsung's competitors. I'd post a gif that mentions how obvious that should be, but seriously, you should know that.

http://www.acemetrix.com/news/press...t-generation-creative-effectiveness-platform/
 
joneill55 said:
Meh, SJ didn't care for focus groups and he liked consulting firms even less!
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The Ad Agency that did this survey has as its client SamSung. So, this story is nothing more than a SamSung bash against Apple. Ignore that survey. Besides, most surveys are biased one way or another.
 
Prententious

Even though I get the message they're trying to convey, saying that their products enrich all of our lives, I found the ad a little pretentious and as a former Apple Retail employee, the ad is pretty much an extension of the training that retail employees receive when they first start about how we're doing more than just selling products, we're changing and enriching people's lives...I don't disagree with that premise at all but I think to put it in ad form makes Apple look like some savior-like organization. It actually reminds me of the current Mazda ads where they compare some of mankind's greatest achievements with how they design their cars...complete hubris!
 
MacDaddy15 said:
The Ad Agency that did this survey has as its client SamSung. So, this story is nothing more than a SamSung bash against Apple. Ignore that survey. Besides, most surveys are biased one way or another.
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Fail. Ace Metrix is not an ad agency. The rest of your post is invalidated by the first three words.
 
I was never a fan of Apple back in the day, what brought me over was the innovation and quality. What they were showing off was new, exciting, it was something you wanted to have.

This commercial is just so boring. I want them to throw something in my face, say "LOOK AT THIS, IT'S GREAT, YOU WANT IT BECAUSE..." and have my mouth watering about how nothing I have compares...

They used to have it... But now in 2013 Mac Air doesn't even come with 8GB ram as default. I'm getting rather disappointed. Updates are becoming less and less exciting, more and more like hp, asus, dell every day.

I want:
1) exciting products to mouth water over
2) them to show them off to start the mouth watering process

This was and is a working formula that doesn't seem to be being followed anymore. Unfortunately. Maybe in the next generation?

What was the most exciting thing in this keynote? Extended battery life? I mean, yes, this is great, very important to me actually, but there is so much room for improvement with current technologies, it feels old already even as it's just released.
 
I like the ads. They tell me that Apple thinks more about how their products integrate with our lives. Rather than just dumping out the next iteration of a product for consumers to suck up and claim it is somehow supposed to be "better" but not really having a great user experience (again). How many people here haven't had one of their best ownership experiences with an Apple product? More than one? I've had many... going back to 1988. May make me a fanboy, but a well-done product that exceeds expectations is hard to come. The fact that Apple repeatedly does it says something and should be lauded.

The ads are certainly better than a bunch of dancing silhouettes on an ugly colored background, or an Apple Genius talking to consumers like a moron. Maybe not humorous like the Mac/PC bits, but more meaningful, to me anyway.
 
AidenShaw said:
You do know that Ace Metrix's product is metrics on effectiveness of ads? They're not an ad agency. And they've placed many Apple ads in the top 20s.

Samsung is a client because Samsung wants to know rather quickly which of Samsung's ads resonate with potential customers, and which are less effective.

It would be business suicide for Ace Metrix to bias their results so that clients' ads came out higher than they actually did.

The tin foil hat crowd is strong in this thread.

tin_foil_hat_cat_man.jpg

The cat's expression means "can you please refold my hat to fit my ears", in case you can't mind-read internet JPEGs of cat pictures.
Click to expand...

Samsung pays ace matrix. Therefore they are not an unbiased entity. This should be obvious to all non tin foilers like you. Strange that it is not.
 
pirg said:
Samsung pays ace matrix. Therefore they are not an unbiased entity. This should be obvious to all non tin foilers like you. Strange that it is not.
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Samsung would dump Ace Metrix in a second if they thought that AM was massaging the data.

That should be obvious as well.

It's also possible that Apple is a client of Ace Metrix as well...
 
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AidenShaw said:
Samsung would dump Ace Metrix in a second if they thought that AM was massaging the data.

That should be obvious as well.

It's also possible that Apple is a client of Ace Metrix as well...
Click to expand...

Yes that is possible. Again, making ace matrix not an unbiased entity. So while the android brood are beating their chest and pointing out tin foil hat wearers, they're missing the obvious. Love when that happens, it's called irony or something.
 
Disagree with the "analysts". The ads talk more about experience than brag about the company. And if you're going to ask people what they "think" of an ad you're going the wrong way. You've got to somehow measure a change in feeling...a long lasting change in feeling and attitude. Just like the people don't know what they want in a new Apple product until Apple shows it to them, they don't know what they want in an ad until their feelings change gradually.

These ads make me proud to have my Apple products and reinforce all the good times I've had with them.
 
pirg said:
Yes that is possible. Again, making ace matrix not an unbiased entity. So while the android brood are beating their chest and pointing out tin foil hat wearers, they're missing the obvious. Love when that happens, it's called irony or something.
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What part of "a company selling analytics would quickly be out of business if they were discovered to be massaging the data" don't you understand?

If CBS (an American broadcast television network) were a client of Nielsen (a television show popularity rating service) - would that make Nielsen biased and unreliable?

Please, take off the tin foil hat and think. Ace Metrix would be of no value to Samsung if AM were massaging the data.
 
AidenShaw said:
What part of "a company selling analytics would quickly be out of business if they were discovered to be massaging the data" don't you understand?

If CBS (an American broadcast television network) were a client of Nielsen (a television show popularity rating service) - would that make Nielsen biased and unreliable?

Please, take off the tin foil hat and think. Ace Metrix would be of no value to Samsung if AM were massaging the data.
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You speak with such conviction but don't actually research what you're speaking about? Ace metrix does more than analytics. Take off the tin foil hat.
 
pirg said:
You speak with such conviction but don't actually research what you're speaking about? Ace metrix does more than analytics. Take off the tin foil hat.
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Links please?

All that I can find on Ace Metrix website concerns their metrics products. ;)

And again, nobody would pay for biased metrics. Put your brain in gear.

Would any of the companies paying Gartner, IDC and other for analytics be happy if they got doctored data that made their products look better than reality?

No.

In fact, they probably find the negative reviews to be even more valuable than positive reviews.
 
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AidenShaw said:
Links please?

All that I can find on Ace Metrix website concerns their metrics products. ;)

And again, nobody would pay for biased metrics. Put your brain in gear.
Click to expand...

Peter Daboll himself has said that they allow their clients to test out their commercials with potential viewers before they make it to air. He also said that apple has never been a client. I think you should be able to find links yourself armed with that info. Put your brain in gear
 
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pirg said:
Peter Daboll himself has said that they allow their clients to test out their commercials with potential viewers before they make it to air. He also said that apple has never been a client. I think you should be able to find links yourself armed with that info. Put your brain in gear
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Yes, one of Ace Metrix products is a "focus group" test. You can get metrics on an ad before it airs.

Anyway, this argument is like an argument with voonyx - pointless. I'll stop wasting bandwidth on you until you bring a substantial argument to the table.
 
AidenShaw said:
Yes, one of Ace Metrix products is a "focus group" test. You can get metrics on an ad before it airs.

Anyway, this argument is like an argument with voonyx - pointless. I'll stop wasting bandwidth on you until you bring a substantial argument to the table.
Click to expand...

Yes, and ace metrix will recommend to their clients how to improve their ads. Hence, a company that was consulted by samsung is not an unbiased entity.

Anyway this argument is like an argument with aidenshaw - laughable. I'll stop wasting bandwidth on you until you stop copping out of losing arguments by calling me voonyx. What is this the fifth time you've done that?

Put your brain in gear.
 
LAME ad ...

This commercial is quite SAD :(

WHO at APPLE dropped the ball on this one ...

First the video is OVERTLY ARTSY, it starts so dark you can't see the subject then in all the rest the subjects are to small and the background overly complicated, breaking all the basic rules of photography.

Then the suggestions that beautiful, wealthy, special, people use APPLE products is written all over this ad.

It is utterly self indulgent, communicating "Aren't we soo cool to be APPLE and THIS is just what makes us GREAT!"

When in the past the messages were always much more simple, TO THE POINT, and suggestive of a universally altruistic motive, persuasive not commanding or demanding, I feel like this ad is trying to convince me that I should think APPLE is cool just because it IS cool, WHICH IS LAME ...

WHO at APPLE dropped the ball on this one ???

I see a lot more heads rolling out APPLE's back door soon ... :eek:
 
So Americans don't like it. They should try playing 'Designed in California' to the Chinese workers at Foxconn and see the reaction.
 
Ooooo... I finally saw one of these commercials. Depressing. I think they were trying for 'endearing', or 'touching', but they slid way a bit off the mark. I guess I (we?) are so used to snappy, and lively, and information backed commercials (not to mention the old PC/Mac adverts which were stellar) that this attempt, likely to white wash their 'tax issue', is falling flat.

Plus it has a more than slight creepiness factor...
 
Samsung pays for the research that say people hate the latest ad.

http://www.rushlimbaugh.com/daily/2...cs_who_says_everyone_hates_apple_s_ad_samsung

Samsung Ad company is the one spreading disinformation about the true response to the latest Apple ad.


More *********. Judge the source of the "disapproval" of the ads.


"Two days after I saw the first story, I then learned that the company that did the survey of people taking their opinions is the advertising agency for Samsung. Ace Metrix. They do the ads for Samsung. They do the marketing for Samsung. They are part of the primary rivalry to Apple, Samsung, in the mobile phone business."
 
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