For me the ads looks like the "thin different" but with twist for nowadays 2013.
great and inspiring ads, calm, professional.
it seems no matter what apple will do lately, people will continue to bash them.
OS7 - people : " bad, bad gui, ugly interface", I like every screen I saw, look like a real new stuff.
MAcPRO - people " ugly, plastic, black"
New Ad - people : " boring"....
Apple please ignore, thank you.
The 1984 and Think Different campaigns are the most famous of all Apple ads and both of them focus on the companies design philosophy.
Even the iPod ads say nothing about the iPod.
Well... I liked it. Feels epic and points toward the future. Why do we keep limiting apple to what it did 5-10 years ago again?
What about the "Think Different" ads? A whole campaign focused on a slogan. Or the 1984 Superbowl ad that didn't blatantly show off any Apple product or experience. I think these ads take on a more philosophical demeanor which the average television viewer doesn't feel like thinking about.
one problem here: While consumers love their apple devices on an individual level, i think many have mixed feelings about whether these devices have really improved our emotional lives -- as the sappy narration implies.
A young girl alone in her room staring at an iphone, constantly connected... A woman on the subway with headphones stuck in her ears, who will never have a chance conversation with a stranger... A elementary school kid with an ipad in the classroom, who will never write legibly...
Not making a claim about the utility of idevices - i love mine, too - but i think the mixed feelings most of us have really challenge the effectiveness of an emotion-driven campaign like this.
I love these ads compared to some of the previous ones. Reminds me of the Think Different campaign which was also more of a company manifesto. Hope to see more like it.
Bingo we have a winner .all they had to do was put USA behind California and it would have been better. It's as if they are trying to disassociate from the rest of the country ..in a way I wish they physically would fall off and sink in the ocean. Personally I hate California as a state and don't like how they think they are some how better than the rest of the states.
Will the new MP say designed in California and assembled it Texas? Why no of course not ...
The commercial stinks and deserves poor ratings.
While I'm not overly impressed with the ad (I think the same notion could have been executed better), I think the fact that the ad is low scoring is more reflective of the hoards of (for lack of a better word) morons that make up the general populace now.
and it's a slap in the face to those who live in the USA outside of California.
I actually like the ads. However, is it possible that the "California" reference might be turning some folks off? I'm from California and even I know that many outsiders don't hold the state in such high esteem.
One problem here: while consumers love their Apple devices on an individual level, I think many have mixed feelings about whether these devices have really improved our emotional lives -- as the sappy narration implies.
A young girl alone in her room staring at an iPhone, constantly connected... a woman on the subway with headphones stuck in her ears, who will never have a chance conversation with a stranger... a elementary school kid with an iPad in the classroom, who will never write legibly...
Not making a claim about the utility of iDevices - I love mine, too - but I think the mixed feelings most of us have really challenge the effectiveness of an emotion-driven campaign like this.
But Bloomberg reports that the campaign is not registering well with the public,
Those focus groups and consultants just want clicks and publicity. Now EVERYTHING Apple does is absolute rubbish isn't it? I don't think so, I think the ads are beautiful, Apple is doing great and there are great thinks coming for the future, I hope they don't listen to all the detractors, like SJ used to. Apple has a heart, unlike most tech companies. I love the ads.