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Apple's 'Designed by Apple' TV Ad Scoring Poorly with Viewers
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I don't understand - first it was, Apple needs less product ads and more meaningful ads with people in, now people are complaining that they need more product-based ads!?! I can never understand these things.
Me neither, I guess he would've preferred ugly like all the other ads on TV.
And he really lost me when he suggested that it was political, because of the California thing versus Samsung in Korea. Does he really think that typical idiots who watch TV have made this connection? Maybe the other highbrow professors in the college did, but nobody who regularly watches TV was made uncomfortable by that.
'The Universe was designed by Apple in California.'
Pretty sure I saw that in a signature on this forum.
I agree, but I think it's not about a new product, it's more about people wanting some game changing device every year, which is a view held by the media and wall street that is just soooo beyond ridiculous and unrealistic.
I mean we had the imac, then 3 years later the iPod, then 4 years later the iPhone and then 3 years later the iPad. We're right on that timeline for something new coming soon, but WS/Media want something game changing every quarter. It's stupid.
Now, I do agree about March/April not having anything. I still think that's a good time for something to be released. Personally I think that March/April should be the Phone (phones are the thing that people buy whenever). The June/July should be the Laptops/iMac (school for August) and Sept/Oct should be the iPad/iPad/iPod for XMas/Holiday stuff.
Boy….are you way off track. I said the ads stink and the Designed in California is a slap in the face…..
Get it right dude…….
Cook is running Apple into the ground because of what they named their operating system? Seriously?
Damn, if only there were some more big cats available-- then Apple's future might be saved!
It is rather intriguing to me that while Cook made some hoopla about announcing that Apple would begin to manufacture some stuff in the USA, the wording of the add immediately brought to my mind the reality that most stuff isn't. For those who are worried about US manufacture, the add might have a very negative effect.
I couldn't agree more. When seeing the ad, the first thing that comes to my mind is "oh, so the products are designed in america but not made in america."
Perhaps you need to watch the bouncing ball video.. http://www.youtube.com/watch?v=VpZmIiIXuZ0
If there's a market ripe for disruption and Apple is ready to disrupt it, we'll know about it. They're not going to churn out chaff simply because an investor is clamoring for "something new".
Long time for whom? Journalists? "Analysts"?
Real people don't usually upgrade their Mac or iOS device every nine months (unless they make tons of money, I suppose...).
By the end of 2012 Apple updated most of its product line, including a brand new iPhone and a brand new iMac design. This month they just announced updates to their operating systems which, personally, excite me much more!
I really don't get this "lack of innovation" thing everyone is talking about. The things OS X Mavericks and iOS 7 will do out of the box, are amazing. Apple makes carefully planned moves and does not build superficial hardware products that flop in the market (well, at least in the past decade or so...).
We all know what Apple is, no need to emphasize that they are in California and the name of OSX is named like a beach in California.
Maybe they are playing the we are USA they are Korean, but I don't think Apple does that.
If they want to people know who they are and what they, is nice, but we all already know that. Apple has a good reputation, we just need good icons.
Maybe they are playing the we are USA they are Korean, but I don't think Apple does that.
If they want to people know who they are and what they, is nice, but we all already know that. Apple has a good reputation, we just need good icons.
People should care about California the same way they care about EU member states.. California, on its own, could knock several other G8 countries off the list. THAT big and independant.
How else could they have given Ive the time to redesign the software, clearing the decks by refurbishing the entire line last year (except the Mac Pro of course) is the only way to have handled this transition, there was always a five year plan, although I doubt Jobs expected Forrestall to get fired, they announced the iMac too early and failed to ship it on time, if they had released that this year then the gap in products would not have been so long, Jobs would never have announced it, Cook made a big mistake there I think...
That's great -- as I said, I'm not faulting the technology. I appreciate the ability to talk with and see family in other parts of the world. I use Skype to talk with family on the other side of the world and I love it. But ads like this promote the idea that it's o.k. to have those conversations anytime and anywhere. What you do in the comfort of your own home when watching TV is up to you. But just as it would *not* be o.k. to whip out an iPad or iPhone in a public theater and start chatting with your sister, it's also not o.k. to do the same in a restaurant or other crowded public place where people want to enjoy the experience of being there -- that's my point. I'm not saying it's up to Apple to teach people the etiquette of using their devices, but I sure don't like to see them promoting rude behavior and spinning it as some sort of positive thing (here I'm referencing that moment in the ad at 0:29 I commented upon earlier). Sometimes powering down your iDevice and going "off the grid" for a little while can really enhance an experience not only for yourself but for others around you. Voicemails and text messages will be there waiting for you when it's over.
Do you have ANY IDEA how disappointed I was when Apple announced "Mac OS X Sea Lion" on stage and then took it right back?!?
UNFORGIVABLE!!!
Meh.... I don't think so ....
The "Think Different" advertising really stood out because a lot of intelligent people recognized and respected the people shown in the ads, and felt a type of bonding with Apple, as a company that shared that respect.
I think in modern times, there's considerable resentment for the pedestals we put our Hollywood celebs, pro sports athletes and pop musicians on, while practically ignoring the great minds who really contributed to society in life-changing ways.
Especially with Apple being synonymous with the educational market, Think Different resonated with the teachers and faculty. (Apple even had a boxed set of smaller Think Different posters designed just for the classroom.)
The current advertising sounds more like Apple's simply pushing their brand the way you'd expect a clothing designer to do.
Honestly, I think the highest rating advertising overall is humorous. (Look at the ads that get top ranked during the Superbowl each year.) Apple was a little bit "hit or miss" in this ares with the Mac vs. PC campaign, but when they succeeded in getting a laugh out of people, they were a success.
The "Think Different" advertising really stood out because a lot of intelligent people recognized and respected the people shown in the ads, and felt a type of bonding with Apple, as a company that shared that respect.
I think in modern times, there's considerable resentment for the pedestals we put our Hollywood celebs, pro sports athletes and pop musicians on, while practically ignoring the great minds who really contributed to society in life-changing ways.
Especially with Apple being synonymous with the educational market, Think Different resonated with the teachers and faculty. (Apple even had a boxed set of smaller Think Different posters designed just for the classroom.)
The current advertising sounds more like Apple's simply pushing their brand the way you'd expect a clothing designer to do.
Honestly, I think the highest rating advertising overall is humorous. (Look at the ads that get top ranked during the Superbowl each year.) Apple was a little bit "hit or miss" in this ares with the Mac vs. PC campaign, but when they succeeded in getting a laugh out of people, they were a success.
I can see how that works in the US with the whole patriotism thing, but I don't see how it translates internationally.
I know this might sound odd but if you have to tell people you're cool then you're not cool.
I think Apple are trying to react to the Samsung ads which seem to constantly portray iPhone users as old people while the hip young things are using a Samsung. That's a clever tactic and one that must hit home with Apple's marketing people. I can see they need to counter this portrayal but I honestly don't see how these ads do that.
the problem for me with this ad (as well as most Apple's recent ads) is that 1) everyone is stereotypical, and attractive. 2) nearly everyone is smiling. 3) the combination of one and two with extreme slomo = corny and full of crap. I miss the spirit of the old Apple ads, which unfortunately has been hijacked by Samsung, Google and Microsoft (although with a troll spin by Samsung and Microsoft.)
I absolutely love these ads. Planning to get this printed and framed sometime soon: http://www.macfreak.nl/modules/news/images/Art.DesignedByAppleInCalifornia3.jpg