Does Roku have the functionality to mirror an iOS/Mac display?
It doesn't have the Apple logo branded on top either... but what's that got to do with their relatively efficient ability to forge deals for content vs. the mighty Apple?
One can always zero in on a unique Apple feature to try to mitigate the attractiveness of a competitor product but that goes both ways. For instance- relative to the topic of this thread- does Apple have as many streaming content deals comparable to Roku already in place? But the point was that tiny little, relatively cash-poor Roku seems to be able to get content deals done- why can't Apple with far more human resources and a mountain of cash?
I have many

TVs myself. I'm a big fan of this little box. But it has been a long, LONG wait for the

TV we all believe Apple could make if they would drop the "hobby" and get with it. A rumor like this implies that- once again- there may be a lack of focus and/or the general reputation of wanting to (over?) control everything (rather than maybe working in more favorable win:win arrangements with partners) standing in the way of getting there.
I'd like to see the Roku (and all other little box) killer that we all know Apple
could deliver... if they'd just give it their all. And I don't fault fellow fans venting some frustration at yet another rumor about possible delays.
In my experience I don't feel like the ATV is that bad. I didn't really feel ripped off when I bought it, and I don't feel ripped off when I'm using it. It's a nice thing to have - not essential, not incredible, but useful if you have lots of Apple devices.
You're making a different argument. People are not saying Apple TV is bad or a ripoff; this is about people feeling pretty similar to you about it... wanting the
NEW rumored one to be all that we imagine it can be. I'm frustrated at the possibility that this rumor is true but that has nothing to do with hating my current Apple TVs or seeing them as some kind of ripoff. I simply want the NEXT one to be great and to arrive soon. Hopes were raised that it might hit next month and rumors like this imply that it might still be some time to get a new one.
This does not need to activate the ADF. This is not Apple vs. Roku or Apple vs. Xbox where a crowd of haters are arguing that Roku or Microsoft is superior to Apple. This is Apple people acknowledging that some of the most relevant features rumored in this new model are already in place in products like Roku and Xbox... and we're frustrated that the mighty, cash-rich Apple seems to struggle to make the same deals. Roku and Xbox are being offered up as examples relevant to this topic, illustrating that what we want is not impossible... just not getting done as fast as we like by Apple. Some of us are trying to spin how hard it is to strike such deals but we struggle with that spin because we can see that smaller, weaker, relatively cash-starved companies have been able to get such deals done... some for years now.