Now...this statement coming from the one in charge of the itunes UI just screams irony...
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple's Eddy Cue on Existing TV Interfaces: They're 'Pretty Brain Dead'
- Thread starter MacRumors
- Start date
- Sort by reaction score
You forgot m:
"While we wait lets release the atv4 and show the future of tv"
"Oops it sucks on the Interface dept. it's not that easy I guess"
"Let's go back to cars and tell people this is still a pet project"
"Printing money oh yeah"
Using HBO Now as an example, Cue said it's representative of a much better television service with an easier to navigate interface than what he sees on his cable box or satellite.
You're joking. The HBO Now interface on the Apple TV 4 is virtually unusable. I *only* have a 43 inch TV, and sit about 16 feet away from it, and I strain to read the names of any show or movie. The thin font they use just doesn't work.
I don't think the Unindicted Co-Conspirator will agree that what I need is a 60" TV...
I have DirecTV at home. My parents have Comcast Xfinity. Neither of those are more difficult to find programming on than TV and it's grid of apps. Both Cook and Cue sound like a broken record with this tv stuck in the past, interface sucks. Ok do something about it that's more than just you're comfort zone and fallback position on everything: apps. The future of TV is content not apps.
Streaming isn't a solution for now because it would clog up the internet since everyone needs their show in HD when they come home after work.
Instead, just broadcast show after show and let the receiver know when which episode is playing on which channel. If you remove the commercial breaks and all the "coming up"-announcements, you can cram 65 episodes of the Simpsons into 24 hours.
You could fill non-targeted ads in between that the player would play if you're not paying for the ad-free option. Have it all super encrypted and the decryption keys distributed via internet. Or if you wanna watch it live, you get to see the ads between episodes.
You'd want it to be so that the shows that kinda go together (e.g. Family Guy and American Dad) are not broadcast simultaneously on different channels, but after each other. This way, you don't need a receiver with too many built-in tuners. Keep track of what the people are watching and anticipate what they will wanna watch next and broadcast that as well. For example when a new Season of Game of Thrones start, broadcast the previous Season the week prior so the people who binge-watch the previous Season before starting the new one are numerous. For the random request for older or obscure content, get it via the internet.
Boom! you get the features of streaming (all the shows you want when you want) but using the existing broadcast infrastructure instead of the internet, no need to abolish net neutrality.
Instead, just broadcast show after show and let the receiver know when which episode is playing on which channel. If you remove the commercial breaks and all the "coming up"-announcements, you can cram 65 episodes of the Simpsons into 24 hours.
You could fill non-targeted ads in between that the player would play if you're not paying for the ad-free option. Have it all super encrypted and the decryption keys distributed via internet. Or if you wanna watch it live, you get to see the ads between episodes.
You'd want it to be so that the shows that kinda go together (e.g. Family Guy and American Dad) are not broadcast simultaneously on different channels, but after each other. This way, you don't need a receiver with too many built-in tuners. Keep track of what the people are watching and anticipate what they will wanna watch next and broadcast that as well. For example when a new Season of Game of Thrones start, broadcast the previous Season the week prior so the people who binge-watch the previous Season before starting the new one are numerous. For the random request for older or obscure content, get it via the internet.
Boom! you get the features of streaming (all the shows you want when you want) but using the existing broadcast infrastructure instead of the internet, no need to abolish net neutrality.
I just did the test 2 minutes ago and Siri has perfectly understand, and I'm not even an english mother tongue!
Netflix provides enough for $10/month to keep me entertained. If I were only looking for good content, and not specific content, I would find it sufficient. And much of my interest there relates to their original productions. I can only imagine what could be done with a monthly value multiple times that amount, which is what many people are already spending anyway in their overall viewing budget.
I wish Eddie would spend some time improving his digital storefronts. So many small features that could be added to improve the experience and increase sales.
For example, why can I not get a push notification when a movie I have on my wish list goes on sale? Seems like a no brainer to me.
For example, why can I not get a push notification when a movie I have on my wish list goes on sale? Seems like a no brainer to me.
why do they keep releasing interviews about nothing ? Steve would have fired Eddie on the spot
Seriously though Netflix has a terrible UI, and they increasingly don't want to pay the licensing fees for the old shows and movies that I came over there to watch in the first place. The new shows they are create are real hit and miss, and often hard to discover. For every 10 shows, there is like 1-3 that are worth watching.
Bingo.
The whole apps approach is flawed and wrong. It is just not the right way to access content quickly and easily. Apps are not the future of tv.
When you do not have access to the content there is not much else you can do.
You guys really like the roku ? I find it slow and clunky I never even use it. The ATV is far better imo.
This would carry some weight if the Apple TV wasn't the worst designed piece of electronics in my house. Specifically the remote control. It's style over substance in every way. The touch pad is useless and always either too sensitive or not senitive enough, it's impossible to pick it up or pass it to someone without clicking the pad or skipping half an hour forward in what you're watching. It's also the reason it hasn't taken off as a gaming device - complete missed opportunity. And the on-screen interface is even more embarrassing. I agree TV interfaces are braindead but Apple TV just more of the same.
I have the LG pointer remote, too. Although it's decent, there's absolutely no way that it's better than the Apple TV's Siri remote, though I agree with you that the form factor of the Siri remote maybe isn't optimal.
With the LG, it's awkward to have to wiggle it till the pointer appears, then carefully point the cursor at the UI element that you need, then click. The touch+click model of the Siri remote is faster and better for almost everything except on-screen text entry. And Siri exists so you don't have to do on-screen text entry.