We don't design for price. We design for executive golden parachutes.
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple's Eddy Cue Sells More Than $37 Million Worth of Stock
- Thread starter MacRumors
- Start date
- Sort by reaction score
Am I reading this right? He sold all of this stock except for 1000 shares?
That... does not make me feel great.
That... does not make me feel great.
Apple is diluting the power of its brand by not offering or updating a wide range of Macs to suit various users (Mac Pro, Mac Mini, iMac) and acting like Scrooge McDuck on everything.
Apple without a strong Mac Mac ecosystem is going to stagnate at best and struggle/go backwards at worst.
Apple without a strong Mac Mac ecosystem is going to stagnate at best and struggle/go backwards at worst.
Great... I own more Apple stock than Eddie Cue.
So many stock dumps from high level execs.
This confirms it, we'll get the iPhone 7S next year
This confirms it, we'll get the iPhone 7S next year
These aren't stocks he's "dumping" because the stock is doing poorly in the market.
These are stocks that were given to him as part of his executive compensation.
It's part of his salary!
You would do the same.
He knew his Music sucked...so he quietly had to do that hanky panky s*** and sell his stock.
It's like you don't know what vested means.
Yeah while it's still worth 37 million. At this rate it's just going to keep going down so why not? Bet he wishes he'd sold two weeks ago.
I almost had a coronary. I became so excited thinking the Title was "Apple Sells Eddy Cue." Well, there is always tomorrow. 
#commentfortheday!I almost had a coronary. I became so excited thinking the Title was "Apple Sells Eddy Cue." Well, there is always tomorrow.
I was never a huge fan of Eddy Cue. Isn't he the exec who's been in charge of the Apple Music, iTunes, and iWork teams? I realize it's not his doing directly, but iTunes is always complained about, iWork was gutted in 2013 and has yet to be restored and Apple Music......
Apple iTunes chief Eddy Cue brought in quite a bit of money this week, according to documents filed with the United States Securities and Exchange Commission. Cue cashed in 335,000 Apple shares at an average price of $111.86, netting himself $37,473,100.
Cue's windfall follows the September vesting of 525,000 restricted stock units, which were worth approximately $59.6 million at the time. The shares represented the final 75 percent of the 100,000 restricted stock units Cue was awarded in November of 2011, which became 700,000 RSU's after Apple's 7-for-1 split in 2014. The first 25 percent of Cue's RSUs vested two years ago, on September 21, 2014.
Cue put his full September award of 268,695 shares after taxes into a family trust, which is also what he has done with the 335,000 shares that were cashed in this week. Following the transaction, Eddy Cue continues to hold 1,464 shares of Apple stock.
Apple SVP of hardware engineering Dan Riccio has also cashed in 33,323 shares worth between $110.09 and $110.90, netting 3,677,115.
Article Link: Apple's Eddy Cue Sells More Than $37 Million Worth of Stock
I'd sell too, given the dog's breakfast Apple presented as the new MacBook Pro.
All those shares and he only keeps 1,500? I don't know what the rest of his AAPL holdings are off the top of my head, but at first glance, this is a clear indication that it is time to sell.
EDIT: Yes, I'd diversify and sell some. But it seems extreme to keep such a small portion if you believed in what you and your company were doing. Like I said, don't know what he was already holding.
EDIT: Yes, I'd diversify and sell some. But it seems extreme to keep such a small portion if you believed in what you and your company were doing. Like I said, don't know what he was already holding.
It's like you expect this thread to be a detailed analysis of e-suite compensation and executive stock holding trends with a further breakdown of Eddy Cue's personal wealth and his long term view of the company that gave it to him.
actually, it's like we are just blowing off a little steam after being offered six dollars off the price of a cable (that was already overpriced) as compensation for what we have been putting up with over the past few years.
A sign of times.
There will be changes in the original top management at Apple, soon.
After Christmas, though.
They're a lost herd now.
No direction.
There will be changes in the original top management at Apple, soon.
After Christmas, though.
They're a lost herd now.
No direction.
If you knew a super-cycle impressive upgrade-worthy phone was coming in less than a year? You'd sell nearly all of your stock?
Maybe he actually gets so much stock each year that it he'll have a ton again soon, but...
Makes me nervous to be holding more AAPL shares than Eddy.
