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Apple's Eddy Cue Sells More Than $37 Million Worth of Stock

Why are you going crazy about someone cashing out a small percentage of his Apple stock?
I don't like Cue either, but would you put 100% into one basket? Maybe you want to diversify just a little bit (remember, it's just a small amount of his stocks) or have some money to spent on things like real estate?

Cashing out some of it seems normal and reasonable.
 
Interesting. He could be just buying property. It isn't uncommon to find a home or two listed at $20M each in those parts of California. There are homes here downstate listed around the $20-70M mark often.
 
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btrach144 said:
if he knew something and sold stock off of this knowledge, the SEC would charge him with insider trading. When executives make large dumps like this, they typically have to inform the SEC months in advance and pick a random date.
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interesting to read about that procedure, didn't know about that. besides: is it really insider trading after we all have seen the reactions to the new macbook?
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deany said:
How much tax will Eddy pay on the 37M stock sale.
Is it about 20% in Ca?
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only 20% ? i need to relocate. NOW.
 
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Sounds like we're not the only ones preparing for Apple's downfall....
Apple, if you'd just release the products that we want (Mac Pro! iPhone with USB-C!) then maybe your execs wouldn't be so worried.
 
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I'm not going to begrudge anyone their Apple salaries, bonuses, etc. Apple has been for many years now a company that has performed extraordinarily well in many areas. These folks got it to where it is today. But, I'd like to see what the next generation of folks at Apple can do (if there is a next generation). For me the biggest warning sign was the iPhone battery case. To me it looked like something I could put together with electrical tape.
 
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Eddy Cue is the lead negotiator with the TV executives and we see what little progress has been made with Apple TV and their ideas over the last decade. The new Apple TV is hardly the machine we all think it is capable of being.

I understand the TV industry executives not wanting to give up their leverage but they can witness far easier the changes in the industry whether its On Demand or Streaming far better than Eddy Cue understands it. I'm certain if Apple had a different executive meeting with the TV industry we might have more progress in reshaping the future of Apple TV.
 
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Oh well... he did nothing I'd not do.
After the release of this MacAmateur it is for sure the stock price will go down (a bit).
 
addictive said:
Eddy Cue is the lead negotiator with the TV executives and we see what little progress has been made with Apple TV and their ideas over the last decade. The new Apple TV is hardly the machine we all think it is capable of being.

I understand the TV industry executives not wanting to give up their leverage but they can witness far easier the changes in the industry whether its On Demand or Streaming far better than Eddy Cue understands it. I'm certain if Apple had a different executive meeting with the TV industry we might have more progress in reshaping the future of Apple TV.
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His best skills are used on the board of directors compensation committee.
 
I thought you pretty much have to sell stock at certain points for tax reasons. Might be you get taxed on what holdings you're given as part of your compensation so you sell some of the stock to pay the tax. Or maybe you're selling to reduce the tax due.

There's certainly more to it than simply 'I know we're doomed'.

But, as is the norm here nowadays, just shout really really loudly about stuff you really really don't know about. And maybe throw in some political references (preferably with clever misspellings) so the rest of us think you're really really clever.
 
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Probably a smart move as the cash in his trust fund can make more money with smart investing than what Apple stock will likely do.
 
Dilster3k said:
I WONDER WHY???
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Uh...because he wants to be rich?

Maybe he enjoys reaping the benefits of his work?

It does chafe me when adult men attempt to get in another man's pockets. Why worry about how he spends his money?
 
Zenithal said:
Interesting. He could be just buying property. It isn't uncommon to find a home or two listed at $20M each in those parts of California. There are homes here downstate listed around the $20-70M mark often.
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They say in the article that he is funding a family trust.
That's actually pretty awesome.... that's the point of becoming that wealthy in a single generation.
That is to say: Eddy didn't have "family money"; he was just a normal guy.
It's cool that he's setting up this $ to take care of his family for a few generations to come!
Go Eddy! =)
 
Restricted Stock Units (RSUs) are taxed when the shares vest, not when you sell them - so he has to report all of them as income at the end of the year. You pay income taxes on the value of the stock when it vests. If you hold onto it and the price drops, you may never recover what you paid in taxes. Most recipients will sell RSUs as they vest, or at least enough to cover the tax burden. This is a non-event.
 
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addictive said:
Eddy Cue is the lead negotiator with the TV executives and we see what little progress has been made with Apple TV and their ideas over the last decade. The new Apple TV is hardly the machine we all think it is capable of being.

I understand the TV industry executives not wanting to give up their leverage but they can witness far easier the changes in the industry whether its On Demand or Streaming far better than Eddy Cue understands it. I'm certain if Apple had a different executive meeting with the TV industry we might have more progress in reshaping the future of Apple TV.
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Who would that person be?
 
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Shaun said:
Does he have to cash them in now or can he hold on to them and cash them in later when the stock price has gone up?
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Do we know his financial circumstances or plans? Could he need to rebalance for tax purposes? Could he be wanting to buy property? Could he be doing or planning any number of many other things where selling the stock to make his assets more liquid at this point is something that he needs or wants?
 
Hustler1337 said:
Even Eddy Cue knows Apple is creeping closer to the edge of the cliff. He's cashing out and slowly packing his bags before it starts getting ugly.

Apple have definitely disappointed with their poor Mac lineup (or lack of rather) and the iPhone 7.
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It's much more likely far more simpler and less sinister and meaningful than that (as has been brought up in quite a few posts in the thread)...and also far more dull too, which wouldn't make it as "fun" to comment on for many.
 
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I don't see a problem with somebody selling stocks. That's what they're inevitably for.

That said if anybody wonders why Apple appears to care less about products and more about the bottom line it's because the top dogs in the company get the lion's share of their pay in stock awards.

When you stop buying enough for their stock to take a nice hit maybe they'll start to care about you. Until then let us eat cake.
 
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