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Apple's Evolution Under the Leadership of Tim Cook

Mad Mac Maniac said:
yup. The "re-hashed iPad 2" was built in the 4 months leading up to it's announcment. It was completely Tim Cook's baby. Steve Jobs had nothing to do with it. :rolleyes:

I hate to break it to you, but the things we see at WWDC will be mostly Steve Jobs' output. We won't be seeing Tim Cook primary creations for at least another year.
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and they won't be Tim Cook's creations, because he's not Steve Jobs. Apple is different now. I just hope the design emphasis will not be devalued.

If Apple stays focused on the user experience and retains their best designers and minds, they can still thrive. We won't know this for 3 years.
 
Duckypoos said:
and what has been released in the days post-Jobs ?? a re-hashed iPad2 ...
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The "New iPad" (iPad 3) is no more or less a rehashed iPad 2, than the iPad 2 was a rehashed iPad 1.

There were significant changes made from the original iPad to the second generation and just as significant changes made from the second to the third. Neither subsequent iteration reinvented the iPad, as doing so would have been ridiculous for a product that's been out for fewer than five years.
 
Now that Tim Cook is CEO, not only will the complaining about every new product continue, we'll also get the "Apple is going downhill without Steve!" comments as people conveniently forget that there was just as much complaining under Steve.

"just a re-hashed iPad 2"

Yeah, because nobody complained about the iPhone 3GS being a "rehashed iPhone 3G" when it was Steve in charge. :rolleyes:
 
I have a bad feeling about this...

Allowing non-engineering types to run the show is a bad move. Apple has a very long history of avoiding market trends and instead creating the trend. From an engineering POV, being conservative can mean "yeah, that chip doesn't exist. You'll just have to figure out another way." Woz was famous for taking a multi-chip design and whittling it down to one or two chips.

Bowing to mass marketing pressure is what's giving us the iOS experience on Macs. Bowing to mass marketing pressure is what gave us FCPX instead of a real upgrade to Final Cut. Bowing to mass marketing pressure is what's killing off desktop machines.
 
ravenpen said:
The "New iPad" (iPad 3) is no more or less a rehashed iPad 2, than the iPad 2 was a rehashed iPad 1.
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Agreed. If we follow the Mac upgrade schedule (because the iPad is meant to replace the Mac, right? Post-pc or whatever), we are probably a year or more away from a new generation (totally redesigned) iPad.
 
Negritude said:
Steve Jobs was a brilliant visionary... who didn't listen to anybody, including customers.
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hand-in-hand-with-the-sun.jpg
 
"I've been told that any meeting of significance is now always populated by project management and global-supply management," he says. "When I was there, engineering decided what we wanted, and it was the job of product management and supply management to go get it. It shows a shift in priority."
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This worries me. If the bean counters are coming in early to guide the process of innovation, it's does not bode well for new products. Apple has a reputation for not only pushing the envelope, but defining the envelope. From iPod to iPhone to iPad to MacBook Air; they all literally redefined the relative industry they entered, leaving the rest to figure a way to catch up. iPod was not the first MP3 player, but when iPod came out, everyone else ended up going "Oh, THAT's what it's supposed to be." Ditto smart phones. Smart phones were already popular, but when the iPhone was released, the industry could only sigh heavily and scramble to match it. For over a year people were expressing their desire for Apple to enter the netbook market. Instead, they all but decimated the netbook market by redefining the tablet AND the ultra-portable via iPad and MBA.

Priority needs to remain on innovation, no matter what other changes Cook makes with how Apple operates in general. If they are rbinging in the project management and supply management executives in early, it needs to be with the intent to define how they meet the needs of the engineers, not to tell the engineers what is possible. Innovation concentrates on making the not-possible into the possible.
 
Mad Mac Maniac said:
yup. The "re-hashed iPad 2" was built in the 4 months leading up to it's announcment. It was completely Tim Cook's baby. Steve Jobs had nothing to do with it. :rolleyes:

I hate to break it to you, but the things we see at WWDC will be mostly Steve Jobs' output. We won't be seeing Tim Cook primary creations for at least another year.
Click to expand...

Steve Jobs invented and designed everything that Apple made personally? He was a genius in his way, but those sort of comments are naive and an insult to all of the people that work at Apple.

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basesloaded190 said:
So you don't believe that Steve had anything to do with the new iPad, ML, or the new iphone?
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No, what I am saying is that it is a very simplistic view.
 
<Good post snipped>
MrNomNoms said:
Edit: Typical scumbags on this forum, less than a few minutes some scumbag deducts a point but is too cowardly to actually provide a reasonable critique of where they disagree. Once again this forum is showing its true colours - filled with illiterate morons more interested in 'teh flashy' than whether or not the damn product actually works as it was sold.
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Ignore the random -1s, life is too short.
 
designers should be leading meetings

not supply guys

else you will get "no, we cant get that"

rather then

"yes, lets figure out a way to make it"

short term I'm not worried

however 5 years from now :(
 
Thinking Different at The "Think Different" Company

Glad to see that Tim Cook is getting high marks as the "new" CEO. I know that it takes a while for a verdict on how well a change of leadership is going, but the WSJ seems optimistic. Admittedly, I am a fan of Apple products, but as a general user; I'm happy to see that Apple will continue to produce quality products with a slightly different approach than past leadership, despite their loss.

Good on ya, Mr. Cook.
 
theSeb said:
Only a 12 year old kid would believe that's how a company runs.
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You're wrong. Companies, specially technology ones, work on concept and design of products that are only going to market in few years ahead.
 
perealb said:
You're wrong. Companies, specially technology ones, work on concept and design of products that are only going to market in few years ahead.
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That's not what I said at all. I was commenting specifically on the beliefs that Apple is doomed without Steve Jobs and that he designed every single product by himself.
 
Apple should be better off under Cook than Jobs as long as the product visionaries like Ive are allowed to create and not be dragged down by corporate bureaucracy. Hopefully Cook will continue to instill a culture of more transparency and organization to add value to customers and stockholders. It will be interesting to see the product roadmap after Jobs influence has ended. As a stockholder and huge Apple fan, I am pleased with Cook's leadership.
 
Tim Cook is an operations man, which is what you want running a company.

As long as he realises Apple's success is driven by design and engineering, and so helps those processes to flourish, then the future is rosy.
 
The next 3-5 years will be very interesting.

Nobody is invincible, look at Sony or Nintendo. Samsung are catching up.

Apple need that 'killer' product to spur their growth. Always have. Steve is no longer around to concieve that product. Jonny Ive's designs are not cutting edge anymore. Apple is too pricey for the Asian market.

Where to next after the iPod, iPhone or iPad?

Apple need to build on their innovation, be more flexible, quicker to market with upgrades. The iPhone tech is famously 2.5 years old. Where is the new Macbook? or iMac?

If this Apple TV fails in could be downhill from then onwards. Brands can be destroyed just as quick as they are built.

I will leave you with one thought:

Ping.
 
hbtd said:
Apple should be better off under Cook than Jobs as long as the product visionaries like Ive are allowed to create and not be dragged down by corporate bureaucracy. Hopefully Cook will continue to instill a culture of more transparency and organization to add value to customers and stockholders. It will be interesting to see the product roadmap after Jobs influence has ended. As a stockholder and huge Apple fan, I am pleased with Cook's leadership.
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This is the most logical post in this thread. Well said.
 
theSeb said:
Steve Jobs invented and designed everything that Apple made personally? He was a genius in his way, but those sort of comments are naive and an insult to all of the people that work at Apple.
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Well, I agree with you there. Steve Jobs, as a CEO, had made the right decisions and enforced them properly, but the designs were not his.

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theSeb said:
That's not what I said at all. I was commenting specifically on the beliefs that Apple is doomed without Steve Jobs and that he designed every single product by himself.
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I understand what you meant better now.
 
I think Apple will do well under Tim Cook. He was at Steve's side for over a decade so Im sure he fully understands Apple's philosophy.

Steve was brilliant and a great salesman so I would assume he didn't entrust the Apple empire to just anyone.
 
You know the movies about some Hero who manages to turn things around for the world only to hand it over to people he deems trustworthy and life continues on happily ever after (the hero either leaving/perishing)?

I kind of see Apple like that. Jobs bought the company back from the dead, got them onto the right path, found the right people he could trust Apple with and then passed away leaving behind a great company with a bright future.

Too optimistic for this forum perhaps...
 
What makes apple is decisions based on design and and product. Steve didn't care about cost and done things that upset business teams....and we have great products.

If apple goes the other way making money decisions at cost of great design, it's all over.

It can't be the other way as Johnny would bankrupt the company with good ideas. Wish both could co-lead
 
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