Someone a while ago said that they felt Apple had to do one of two things:
1. Lower prices to reflect low speeds
2. Increase speeds to reflect higher sprices
A lot of people are somehow trying to argue against or for the lower prices. Here's something to keep in mind: when the sale prices is constant, then there is an implicit, continuous price reduction equal to the inflation rate. So, for a $2000 computer, and inflation of 2%, then you are "saving" $40 at the end of the year. I'm not saying that's a lot of money, but just reminding you to factor that in. I personally think that a computer model to drop by 10% over its 6 month life-cycle, to reflect the depreciation rates of technological equipment. Usually this happens at the very end of the life-cycle, to clea channels, etc.
But, I think that the approach of giving higher specs for the higher price, is more in line with what consumers expect from a company like Apple. Part of what's tied their hands is that all the consumer machines are small form factor, or integrated form factor, so they couldn't just release a stripped down G5, or it would have reduced sales of eMac, iMac. Well, they should have bitten the bullet and let the market decide their fate, while having something else that would sell.
I myself bought an old G3 iMac, as my switcher box. Almost immediately I found how annoying it is to not be able to attach a larger monitor to it. Furthermore there's limited expansion, since the USB is 1.1 not 2.0, there's no firewire, and no way to upgrade the CPU or video card or monitor. Ok, I understand that most consumers don't upgrade, so tough luck to me. But, if I had been able to upgrade at least ONE of these things, then that would have been more palatable. And all of the internal expandability issues remain with the current Consumer options. The real reason why I found myself in this position was because of the lack of prosumer options, due to the rigid enforcement of Consumer, Professional divisions. Basically, the only option for a Prosumer is to get a secondhand Professional box. That's just not smart for a company to rely on people buying its products second-hand, instead of selling them what they need directly. And I think the result of that problem here, is that many enthusiests (rumor people, reporters, savvy people who guide others' buying decisions) are prosumers, and so the people who are most vocal are also the most negative about Apple.
- Mark Collette