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Apple's 'iAd' Mobile Advertising Platform Set for Introduction Tomorrow as Google Sweats AdMob Purchase Approval?

I really hope this iAd crap isn't brought up during tomorrows Keynote. Talk about a great way to ruin the whole experience of Mobile OS 4.0. I really don't want anything to do with Apple's poorly veiled attempt to slap Google's wrist. This should be held for the WWDC (cause it sounds like adds are going to be forced upon developers).
 
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carmenodie said:
Google ain't nothing.
They have to buy to compete. Other than ad money which is about to get marginalzed, google ain't nothing.
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Did you skip this part?

"Apple's iAd platform is expected to be based on its January acquisition of ad firm Quattro Wireless. That purchase came relatively soon after Google's announcement that it had agreed to purchase AdMob, which Apple had also reportedly considered purchasing."

Apple acquie companies just as well as Google...
 
ChazUK said:
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Not only that, how would it make any app suddenly available for Android? What a crazy statement....
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I don't think he meant that apps would be available for Android, but that Google would be able to study the data and put it into their marketplace. For example by approaching developers of popular iPhone apps and offering them incentives to port the application.

That part makes a lot of sense, the thing I don't understand is how it could see what apps you are running, aside from those that already use AdMob as an advertising system.
 
Meduolis said:
Don't care who made it if I see "ad" it's bad and I hate it.
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Robert M. said:
Are they trying to put ads on the iPhone? If so, then why? :confused:

This whole thing confuses me....
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rxden said:
ok this whole ad thing is really dumb does any end consumer care - why all the press
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hagjohn said:
I do not want to see ads on my mobile devices.
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man o man. I bet these users also dont want to pay $0.99 "just for an app". Which is it? paid apps or free apps with ads?
 
MrSmith said:
@Otaviano
This is what I was hinting at.
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I see ... looking at the link I wouldn't put to much stock in it. Apple applies for a lot of patents. They at times apple for patents just to prevent other from applying for patents.

This is the company that switched to Intel and refused to put the Intel sticker (which Inter offers good money for) on their machines for the sake of not ruining the user experience.

Apple is looking at ads for free applications and for all of the new magazine and newspaper applications, plus any free streaming video applications. It helps those developers generate a profit, it gives Apple a little something, and it keeps them away from Google.
 
carmenodie said:
Google ain't nothing.
They have to buy to compete. Other than ad money which is about to get marginalzed, google ain't nothing.
Click to expand...

Have you ever heard of SoundJam MP or P.A. Semi? If not, Google them. Heck, just Google Quattro Wireless.
 
Folks, let's face it, ads suck. You know who also thinks that way? Steve Jobs. So let's see what innovation he has come up with to keep this necessary evil around while not sucking so much.

A guy like Steve who cares so much about user experience and application aesthetics is not going to suddenly force a bunch of clunky ads upon us. Count on that much at least. I mean, have a little trust just on his track record.

And I also think about how despite my hating ads so much, there are times when I enjoy ads and want to see them: when I'm actively searching for product information and the ads provide me with useful knowledge instead of just lies and exaggerations and emotional nonsense. Think about how programmers pore over ads for products in order to pull out details. Or doctors get fed lots of information in drug ads.

So maybe Apple has an idea about how to provide the more useful ads instead of the stupid clunky ones. If we are forced to deal with ads, wouldn't you rather at least have useful ones?

Bottom line: Wait until Apple announces their plans before you condemn.
 
iOrlando said:
man o man. I bet these users also dont want to pay $0.99 "just for an app". Which is it? paid apps or free apps with ads?
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What are you talking about? I said that before I knew it would be for apps! :p

You'd see that if you read my other post in this thread. I'm one of the people that never whine about the prices of Apps. Hell, I think a lot of the prices are too low! So why would I care about paying $0.99? Please don't assume things about me...
 
Well the down side will be more freaking crappy apps in the app store, pushing ads. Ads really ruin most sites already on the web.

Keep the quality and user experience apple and drop the greed. The app store is already cluttered enough, fix that before introducing ads and as a result more free apps that will try to make their revenue that way.
 
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Otaviano said:
ChazUK said:
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Not only that, how would it make any app suddenly available for Android? What a crazy statement....
Click to expand...


I don't think he meant that apps would be available for Android, but that Google would be able to study the data and put it into their marketplace. For example by approaching developers of popular iPhone apps and offering them incentives to port the application.

That part makes a lot of sense, the thing I don't understand is how it could see what apps you are running, aside from those that already use AdMob as an advertising system.
Click to expand...

Google already have plenty data on popular apps via the charts in iTunes don't they?
I can't see why anyone would want to deny android users of popular iPhone apps, especially if it lead to another revenue stream for developers.
 
iOrlando said:
man o man. I bet these users also dont want to pay $0.99 "just for an app". Which is it? paid apps or free apps with ads?
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If anyone is asking for votes, I'd prefer having the option. Developer offers the full app for $x.99 and a free version which is either more limited or which is funded with ads. Just like many of them do now.

The thing that always amazes me is the gullibility of people. I have never once in my 15 years of using the internet EVER purchased anything from a web ad. So, Google (and web page authors) are charging customers billions of dollars for ads that don't have any value - at least in my case. Who are these people who keep buying enough from web ads to make it worthwhile for people to continue advertising? Let's vote them off the island.
 
I'm all for it. This is not about adding ads to places they don't already exist. It's a way to take the crappy ads that are already in your iPhone apps and finding a way to make them better and more useful.

Anything that takes e-mail-style-spam and turns it into Amazon-style-suggestions is a huge plus in my book.

EDIT: (Can I say it again? There are already ads in your apps! Some people seem to be very ignorant of that fact.)
 
Thought it was worth posting

iadsteveeric.jpg
 
ChazUK said:
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Google already have plenty data on popular apps via the charts in iTunes don't they?
I can't see why anyone would want to deny android users of popular iPhone apps, especially if it lead to another revenue stream for developers.
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Of course not, developers will want to explore as many platforms as they see fit.

Basically it's all about getting that data and keeping the other guy from having it and analyzing it.
 
thetexan said:
The big picture is being missed here:

This is a thing that annoys Steve Jobs, and another reason he isn't fond of Google right now. When a developer puts a free application on the iTunes store Apple gets no money. To makes matters worse, when a free application places ads on their application Apple gets no money, and the developer gets money via ads. The final kick in the nuts is the fact that if these ads are served up by Google we have the developer AND Google making money off an application served up for free in iTunes and Apple gets nothing still.

Apple will fix that problem the following way:

-Probably not with 4.x, but with 5.x on developers will be forced to use iAd if they will place advertising in their applications. Ads via Google/Admob will be denied saying some excuse about "poor user experience".

-If Apple does not flat out deny applications that serve up ads via Google then they will charge developers for every download, regardless if they are sold for free in the app store or not.

I guarantee Jobs is peeved at the fact Google is pulling in probably millions in revenue via iPhone applications while Apple doesn't get a penny.
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I don't think Apple will flat out ban google's ads. That would give them a legal headache be it a valid charge or not.

They could, however, undermine google's ads quite easily by offering cheaper prices to advertisers and more importantly by making it much more lucrative (and easier) for developers to use iAds.

Apple controls the development tools and the service. I could either spend an hour or so working google's stuff into my app or I could go with iAd and just drop one of their interface builder objects in and set my account properties on it. Bam, 30 seconds and I'm done. Even if the payout is the same I'd be more inclined to use iAd for just that reason (if that's how it would work out).
 
talkingfuture said:
I had a crazy theory a few weeks ago that all this 'fighting' between Apple and Google was slightly staged and that maybe they wanted to take over a few markets from both ends and squeeze out the middle. ie Phones they are both coming from different positions and the big loosers could be the others in the market rather than each other. Perhaps in advertising they reckon there is room for 2 big players.

Like I say its crazy and probably totally wrong but it bears a little thought.
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The problem is that most likely would violate U.S. antitrust laws and could eventually lead to a pretty severe smackdown from U.S. regulators. Steve Jobs is, IMHO, to smart to take such a big risk for so little payback.
 
kas23 said:
I really hope iAd isn't brought up during tomorrows Keynote.
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You must not remember how boring the iPhone OS Keynotes are. I'm sure this will be brought up. It is very interesting to the developers... not so much to us. Still a lot of good information, but still pretty boring compared to the general iPhone intro later in the year.
 
trainwrecka said:
You must not remember how boring the iPhone OS Keynotes are. I'm sure this will be brought up. It is very interesting to the developers... not so much to us. Still a lot of good information, but still pretty boring compared to the general iPhone intro later in the year.
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This would be a huge deal for many smaller developers.

I'm certain it will be brought up. The developers are the ones they need to impress tomorrow. Consumers will get TV ads in June. They don't need to worry about tomorrow.
 
Sigh...

Putting crazy theories aside. Lets put it this way. iAd is more of a developer sorta thing. AdMob is about advertising within 3rd-party applications, not the host, and since most free apps on the AppStore use AdMob, it makes sense Apple would be out to be it to integrate it into its SDK... but that didn't happen. So iAd is, of course, Apple's answer to Google's acquisition AdMob. Both will no doubt compete.

I have no idea it'll be implanted, ect. So it'll be interesting to see what they show tomorrow.
 
To those who would have nothing to do with anything containing ads: What are you doing on Mac Rumors?

Including ad capability within the iPhone SDK would be brilliant. It means those free apps that would use adverts anyway could do it more easily, allowing them to focus more on content instead, and it will be done in a way that fits in with the user interface guidelines.

I am someone who gets very annoyed by bad adverts (there are a large number of websites that I don't visit because of their awful flashing Flash adverts, and I often turn football (soccer) off on TV when annoyed by the animated advertising hoardings), but I don't mind if they are well done and allow me free access to something that needs income to exist.
 
if this is anything like the patent of forced attention whilst viewing them we are all screw'd
 
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