Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple's iAd Program Spurs Industry-Wide Growth
- Thread starter MacRumors
- Start date
- Sort by reaction score
Hey you crazy kids! get off my TV! mumble mumble drek teenagers... hipsters! That's what they are... hipsters!
...
Another intelligent comment! If you lived in NYC and had a job in advertising, you'd have a clue what I'm talking about. Oh, and they aren't teens, they're in their 30's and highly annoying.
Last edited by a moderator:
You'll change your tune if you're in the business of selling something.
"Recent thinking" from the geek contingent on Apple fansites and the perenially jealous on other tech sites - that is, those out of touch with the market.
Last edited by a moderator:
Wow. A thread where I agree with WiiDSmoker and KnightWRX, all at the same time. Freaky!!
An ad doesn't need to be clicked on to have value to the advertiser. A tiny branded message plastered all over millions of handhelds is extremely valuable. Any clicks are simply gravy.
Last edited by a moderator:
Doesn't the cost of running an app depend on how many clicks it gets?
On the few apps I have with advertising I just ignore that part of the screen.
To put it in simple terms: Ads are for the product. Clicks are for the dev.
The ads will have their intended effect wether or not they're clicked, but devs don't make any cash UNLESS they're clicked.
Lol, i just thought of something funny, and felt like sharing: "I have never seen a single iAd and never hope to see one. But if there is a single iAd I'd rather see than be one."
Thank you, thank you.
Last edited by a moderator:
For you but not the general public of iPhone users. Research has shown time and time again, people like cute interactive ads. They are here to stay.
I'd bet good money you are living alone and no girlfriend too.
For now. Eventually you will see it on non-Apple products but I'd be safe to say it will go into web pages before other mobile platforms.
A healthy death of print. That is what it is coming too.
Right here. It is fun being social, you get to meet lots of people.
Last edited by a moderator:
As a developer, I LOVE iAds. I am making 3x what I did before just because of them. Right now I am at around $15 ecpm which you can compare you around the $0.50 ecpm I was making with AdMob. Also, as a user I find them entertaining and don't think of them as ads when I am using them.
Not true. Developers make money on BOTH impressions and clicks. Normal iAds (one's not for apps) make the developer $1.20 per click and $0.006 per impression.
Not true. Developers make money on BOTH impressions and clicks. Normal iAds (one's not for apps) make the developer $1.20 per click and $0.006 per impression.
Last edited by a moderator:
Well put gents.
Please note that: constant complainers here at MR come from a variety of backgrounds, some of which appear to be...
- former Apple employees (one or two of whom may have been booted by SJ personally, judging by their borderline hate-speech).
- disgruntled Flash developers, who joined up here en masse after SJ published his "Thoughts on Flash" letter online. [some may have been here before that.]
- kids (probably with little visible means of support), who believe that Apple exists just to cater to their every whim exclusively.
- Windows [/PeeCee/Android/etc.,] users who hang out here for reasons only "God" knows.
So —if your words fall upon deaf ears —just know that those are some of the groups which simply could never be reached anyway.
Apple claim that developers are rewarded with a 60 percent cut of the revenue, But there are at least 4 roles in the business model:
1: Apple company: as the role of AD operator, operate the iAD program, control the quality of AD program;
2: App Developers: the role who provide the AD free space in their APP to let Apple to load the AD content;
3: AD maker: who take charge the creation or generation of AD program ;
4: AD owner: Who spent money to make or publish AD to promote their own product, such as Nissan;
My question is : When Apple have the deal with AD owners, Apple will get a incoming from the AD owner, for example 1 million dollars, and How will Apple distribute and cost this 1 million dollars between Apple/ App Developers/ AD maker ?
They just say that 60% will belong to the APP developers. So I think there must be some roles to regulate the revenue distribution, I guess maybe it will be like this:
Some parts of 1 million will be required by AD maker, for example , 200K, Maybe AD maker is Apple themselves, anyway there is a role of AD maker ;
Some parts of 1 million will be required by Apple Company permanently, for example, 200K, it is for the cost of operation of this iAD system ;
The last parts will be the package which will be shared by Apple and the App Developers, For example 600k dollars, But there will be a accurate rule to calculate the money, 10 dollars fro CPM, 2 dollars for each interactive click view. Based on this role, Apple provide the 60% to App developers, but Its doubtless that the total revenue of App developers will not beyong this package.
This is my understanding, Hope Somebody can correct it,and help me to make it more clear, Thanks you very much.
1: Apple company: as the role of AD operator, operate the iAD program, control the quality of AD program;
2: App Developers: the role who provide the AD free space in their APP to let Apple to load the AD content;
3: AD maker: who take charge the creation or generation of AD program ;
4: AD owner: Who spent money to make or publish AD to promote their own product, such as Nissan;
My question is : When Apple have the deal with AD owners, Apple will get a incoming from the AD owner, for example 1 million dollars, and How will Apple distribute and cost this 1 million dollars between Apple/ App Developers/ AD maker ?
They just say that 60% will belong to the APP developers. So I think there must be some roles to regulate the revenue distribution, I guess maybe it will be like this:
Some parts of 1 million will be required by AD maker, for example , 200K, Maybe AD maker is Apple themselves, anyway there is a role of AD maker ;
Some parts of 1 million will be required by Apple Company permanently, for example, 200K, it is for the cost of operation of this iAD system ;
The last parts will be the package which will be shared by Apple and the App Developers, For example 600k dollars, But there will be a accurate rule to calculate the money, 10 dollars fro CPM, 2 dollars for each interactive click view. Based on this role, Apple provide the 60% to App developers, but Its doubtless that the total revenue of App developers will not beyong this package.
This is my understanding, Hope Somebody can correct it,and help me to make it more clear, Thanks you very much.