Apple's iAd Program Spurs Industry-Wide Growth

[MacRumors]

The Wall Street Journal reports that many of Apple's competitors in the mobile advertising business, rather than seeing declines since the introduction of the iAd program, are instead seeing surges in their business as Apple's entry into the market has dramatically increased awareness of and interest in mobile advertising on the part of advertisers.

Apple has "brought sexiness to mobile ads," said Carnet Williams, chief executive of San Francisco-based Sprout Inc., which helps create and deliver interactive ads. Mr. Williams said it has gotten roughly four times as many calls from publishers and agencies since Apple turned the spotlight on iAds.

In particular, mobile advertising companies are finding significant business opportunities with companies unwilling or unable to meet Apple's reported $1 million commitment to participate in the primary iAd program or who are unsatisfied with the iAd program and Apple's demands for creative control in the process.

New York-based Medialets, for one, benefited when luxury brand Chanel SA dropped plans this summer to launch an iAd. Medialets, which sells mobile ads with video and other interactive elements, stepped in and said it was able to offer Chanel the same experience as an iAd plus more.

Apple is not standing still, however, as the report claims that the company is increasing iAd staff, streamlining the ad development process, and loosening some of its grip on the entire process to allow more freedom for advertisers and their partners.

Article Link: Apple's iAd Program Spurs Industry-Wide Growth

 

[WiiDSmoker]

I have yet to see a single iAd and I hope to never do so.

 

[res1233]

I have yet to see a single iAd and I hope to never to do.

I like iAds. Ad isn't a dirty word. It's just a shame that most of them are so terrible that the majority of us don't even notice them on webpages anymore. iAds are often pretty good, when they're not advertising App Store apps anyway... Those ads are terrible.

 

[DylanLovesPorn]

why so many iad stories make front page but something like long-awaited next version of final cut pro goes on page 2?

just stop with this iad madness

 

[jjhny]

I hate ads

I can't stand ads - they are irritating. They try to be clever but they are just annoying.

I wish the ads just simply told me what the product or service does and they didn't wrap it up in a sad attempt to be cute or clever (which fails 95% of the time).

Apple embracing ads while likely good for revenues is nothing I am overjoyed with. If Apple can just make ads less annoying then maybe I would think it would be a good thing. Saying they'll bring sexiness to them makes me worried. Sexiness = overly annoying, desperate to be cute ads thought up by pathetic, arrogant, obnoxious urban hipsters. I'll pass on the crapfest of the ad agencies.

Note: I didn't sugercoat my feelings!

 

[mobi]

...If they maintain a certain level of quality and not over saturate my brain with garbage...

 

[KnightWRX]

Ad isn't a dirty word.

Yes. It is. Advertising is the bane of modern culture.

 

[iDisk]

History in the Making

Love the Article photo.

Apple in any market equals Gold. Stay Tuned for more.

Bruce

 

[jeznav]

I like ads. I would've never bought Genuine Fractals image scaler, Rosetta Stone, and Drobo if it wasn't for them.

 

[jav6454]

If Jobs continues to be this much of a control freak, he'll ruin the iAd platform. Not that I like it, but given his push to it, it seems like a fail on his part to be that way.

You don't want to piss of the people who buy things from you, in this case, ads.

 

[acslater017]

Yes. It is. Advertising is the bane of modern culture.

I don't love ads, but if they help developers make a buck, then so be it. Quality apps take hours and hours to make, and we can't expect quality content to come free. TV has ads, movies have ads (product placement, trailers), newspapers have ads...it's media's way of making a little more money.

If iAds help devs make their app free instead of $1.99, or whatever the pricing tiers may be, then that's fine with me. Many apps seem to sell ad-supported and ad-free versions anyway, giving the consumer the final say.

 

[SaaGua]

Yes. It is. Advertising is the bane of modern culture.

+1

Thank you. You couldn't have phrased it better...

 

[iDisk]

The Hate must Go

If Jobs continues to be this much of a control freak.

Really? Control Freak?

More like protecting Apple and investing in the right areas for the company which in turn benefits consumers.

Also if People really dislike Apple's way of doing business they wouldn't buy their insanely great products!

Whiners do two things raise the most noise and copy each other, much like a cockroach, squash one and then comes another, or Monkey see Monkey Do.

Apple has started a new revolution in an industry that needed it. Jobs knows best for Apple.

Bruce

 

[headsupftw]

I'm sure you don't watch commercials on TV, either. If any of them dare to try to be clever or cute, you turn off the TV right away to let 'em know who's the boss.

I can't stand ads - they are irritating. They try to be clever but they are just annoying.

I wish the ads just simply told me what the product or service does and they didn't wrap it up in a sad attempt to be cute or clever (which fails 95% of the time).

Apple embracing ads while likely good for revenues is nothing I am overjoyed with. If Apple can just make ads less annoying then maybe I would think it would be a good thing. Saying they'll bring sexiness to them makes me worried. Sexiness = overly annoying, desperate to be cute ads thought up by pathetic, arrogant, obnoxious urban hipsters. I'll pass on the crapfest of the ad agencies.

Note: I didn't sugercoat my feelings!

 

[Antares]

Yay! Increased ads....

 

[Piggie]

We need someone to write a patch to block iAds.

Just like all the people who keep saying they have turned Flash off so they don't have to suffer adverts of the web, we want to be able to block them everywhere else if we don't wish to view them.

It's like the ads over YouTube video's on their web site, I click off the advert and never let my eyes even read the words of the advert.

Adverts put me off of products, if I want a product I will go looking for it myself.

 

[jjhny]

I'm sure you don't watch commercials on TV, either. If any of them dare to try to be clever or cute, you turn off the TV right away to let 'em know who's the boss.

You are right. I don't watch any network TV (it's mostly ads now, very little show), and as soon as ads come on the channels I do watch I switch channels or I DVR and skip them. I pay for cable - and remember the original idea of cable was that you paid for channels so as NOT to get ads. That didn't last because most of us are too complacent.

Sadly, most people are either stupid, lazy or complacent and will put up with anything. If you like the hipster drek that are stuffed into ads, well, I have no response. (actually I do, but saying what I really think about people who are brainwashed drones would be considered rude).

ha!

 

[Will do good]

Amazing Apple

Seems like Apple set the trend in most of what they do. Amazing

 

[uberfunction]

Finally..

Really? Control Freak?

More like protecting Apple and investing in the right areas for the company which in turn benefits consumers.

Also if People really dislike Apple's way of doing business they wouldn't buy their insanely great products!

Whiners do two things raise the most noise and copy each other, much like a cockroach, squash one and then comes another, or Monkey see Monkey Do.

Apple has started a new revolution in an industry that needed it. Jobs knows best for Apple.

Bruce

Finally.. someone who gets it. I think some of these people commenting need to wake up and live in the real world.

 

[NikeTalk]

Steve whatever makes the stock go up! I'm right behind ya buddy!

 

[nixiemaiden]

Really? Control Freak?

More like protecting Apple and investing in the right areas for the company which in turn benefits consumers.

Also if People really dislike Apple's way of doing business they wouldn't buy their insanely great products!

Whiners do two things raise the most noise and copy each other, much like a cockroach, squash one and then comes another, or Monkey see Monkey Do.

Apple has started a new revolution in an industry that needed it. Jobs knows best for Apple.

Bruce

Taking creative control over someone's ad is kind of being a control freak. As long as the ad doesn't make Apple look bad (bad language, pornography etc.) I don't think they should care. Unless I am misunderstanding what the article means about taking creative control.

 

[jav6454]

Really? Control Freak?

More like protecting Apple and investing in the right areas for the company which in turn benefits consumers.

Also if People really dislike Apple's way of doing business they wouldn't buy their insanely great products!

Whiners do two things raise the most noise and copy each other, much like a cockroach, squash one and then comes another, or Monkey see Monkey Do.

Apple has started a new revolution in an industry that needed it. Jobs knows best for Apple.

Bruce

Apparently someone is wearing fanboy glases today. Yes, Jobs is a control freak, get over it. We already have many reports of Jobs' trying to control the creative part of ads (something that belongs to the customer). Which is why Adiddas and now Chanel have walked out. Those are big brands mind you.

He may know how to be a good business man, but sometime he himself is his worst enemy. Just imagine how much money went down the drain with that.

 

[OllyW]

We need someone to write a patch to block iAds.

There's no need. Just don't bother tapping them.

 

[KnightWRX]

I don't love ads, but if they help developers make a buck, then so be it. Quality apps take hours and hours to make, and we can't expect quality content to come free. TV has ads, movies have ads (product placement, trailers), newspapers have ads...it's media's way of making a little more money.

*Ahem* The all mighty buck the bane of modern culture. I stick by what I said earlier.

 

[Swift]

The Anti-Jobs trip

"Jobs makes control-freak, autocratic move in an attempt to make money."
This is the undertone of a lot of recent thinking.

Apple was faced with competition from a phone that paid all engineering costs of their OS and expected to pick up income with... what? A phone advertising company. It made a billion that way this year. Jobs is going to punch back. It's his fiduciary duty. Taking part of the other's market is totally valid if capitalism is valid. It's defense.

iAd promises to sell upscale ads for iPhone developers. It's had a good run at advertising as a company, no? Always great. Always a contract with the industry leaders among agencies. Jobs knows the slogans before he marches on stage for the launch. He overlooks the ad campaigns, everything.

iAd continues the Apple brand's vision of itself. It isn't just a wholesaler. It's an agency. If its true the clickthrough rates are higher, the fact is, it's a good way to make money by making them suck less. That's shown in the sales figures. That's why the industry of Internet advertising had to step up the game because Apple came in. What's better about capitalism than that?