Apple's iAds Going Live on July 1

[MacRumors]

First announced in April at a special event, Steve Jobs provided a demonstration and additional details about Apple's new in-app advertising service, iAds a today's WWDC keynote.

Noting a number of large companies already signed up for iAds, including Nissan, Chanel, GE, Target, Best Buy, and more, Jobs stated that advertisers have already committed to $60 million in iAds purchases for the second half of 2010.

iAds is built right into iOS 4, formerly known as iPhone OS 4. iAds will keep users who tap on ads within the app instead of taking them to a web page outside of the app.

iAds will be enabled July 1 and will offer a shared revenue model like the App Store, giving 60% of revenue to developers who use the service, with Apple keeping the remaining 40%.

Article Link: Apple's iAds Going Live on July 1

 

[bwilfong]

op out of ads

What if I don't WANT ads clutting up my cellphone at all? Does this mean in order to get into an app I've have to wait while a pretty little box spins or dances? Even if I don't have to wait it still takes up transmission bandwidth.

 

[mrsavage1]

60% doesn't seem so good

 

[Doctor Q]

60% doesn't seem so good

To a lot of developers it will seem like free money, since Apple has made it pretty easy for them to include ads in an app.

I just hope developers don't automatically take the deal and that they consider what we customers will think of the choice between a free app, paid app, a free app supported by ads, or a paid app that still has ads.

 

[Agent OrangeZ]

I guess I'll get 2 weeks of my new iPhone without iAds in it.

 

[grayskies]

Question

The iAds will use data correct?

Will ads be allowed to pop-up or will you have to select them?

 

[McLyme]

The iAds will use data correct?

Will ads be allowed to pop-up or will you have to select them?

so, if the ads are image intensive and just how BIG is that new screen in terms of MB? that could be a lot of data.

with the new data plans, one might consume a lot more data suddenly... == more revenue

unless, like system text messages, add data is not charged to the end user.

could be an interesting issue in a bit.


MC

 

[Buschmaster]

60% doesn't seem so good

Better than other ad companies, let me tell you what!

 

[steffi]

Limited data plan and iAds = a winning formula but not for me.

Better than other ad companies, let me tell you what!

 

[yojitani]

No thanks. Don't like this news at all.

 

[babyj]

With the rates Apple are charging ($2 a click through, $1.20 to the developer) I'd imagine there will be a massive rush to get apps ready for the launch as there will be some serious bucks to be made over the first few weeks. Everyone will be clicking them at first to see what they're like before the novelty wears off.

 

[DJ Ti-99]

What about small, local businesses

Will they make it affordable for small, local businesses to use location specific advertising, or will the small, independent places be losing out to the big chains.

 

[DJ Ti-99]

What if I don't WANT ads clutting up my cellphone at all? Does this mean in order to get into an app I've have to wait while a pretty little box spins or dances? Even if I don't have to wait it still takes up transmission bandwidth.

If you don't want the ads, then don't get apps that are ad supported. At least as far as I can tell, it looks like that is the way it is going to work.

Someone correct me if I'm wrong.

 

[u6crash]

If you don't want the ads, then don't get apps that are ad supported. At least as far as I can tell, it looks like that is the way it is going to work.

Someone correct me if I'm wrong.

This is what I'm presuming as well. It doesn't seem all that bad or different from the way the world works now. Just because you pay for a newspaper or cable television, doesn't mean that you get them free of advertisements.

 

[FreeRange1]

60% doesn't seem so good

60% is a great deal! 60% of 60 Million dollars that Apple has already booked for this year is going to developers - that's 36 MILLION dollars for doing nothing!

 

[twoodcc]

well maybe these ads won't be so bad. i personally never click ads anyways

 

[TheJae]

This is what I'm presuming as well. It doesn't seem all that bad or different from the way the world works now. Just because you pay for a newspaper or cable television, doesn't mean that you get them free of advertisements.

And devs will come up with $1.99 with ads and $10.99 WITHOUT ads. (under excuse they need to feed children and puppies and everyone will pity them and agree paying an extra $9).

 

[Terminal.app]

And devs will come up with $1.99 with ads and $10.99 WITHOUT ads. (under excuse they need to feed children and puppies and everyone will pity them and agree paying an extra $9).

I lol'd. And yes it's unfortunately true.

I'm shaking my head over this. Do not want.

 

[stockscalper]

Yet another reason why I'm moving to the Droid platform. OS 4 still pales compared to the Incredible with Sense. Thanks, but no thanks Stevie.

 

[Cohiba]

60% doesn't seem so good

Sounds pretty darn good for Apple.

 

[Mr. McMac]

I think the idea sucks

 

[Becko]

So let me get this right, iAds are Apple own flash version ? that would make sense why Steve Jobs decided to not support Adobe Flash anymore.

 

[longball11]

I don't understand this at all. what's so great about iAds? I don't want motherfricken ads on my ipods, macs. They won't damn apply to me. I will be interested in something that I will be interested in.

Gosh almighty a cluttered world. never wished for it.

 

[HawaiiMacAddict]

Just remember this: as with undesired TV channels, you don't have to click on them! Even if you do click on the iAd, you can also click on the X in the corner to exit the iAd and get back to the app in question. It helps out developers with absolutely NO cost to the user, except any time taken to look at the iAd.

 

[longball11]

Just remember this: as with undesired TV channels, you don't have to click on them! Even if you do click on the iAd, you can also click on the X in the corner to exit the iAd and get back to the app in question. It helps out developers with absolutely NO cost to the user, except any time taken to look at the iAd.

That's the problem. Every website I go to and scroll over the ad by accident SCROLL OVER it, it'll take up the whole damn page. Even then, some ads take up the entire page automatically then decrease size after a couple of seconds and when you are about to click the page goes back to normal and you click the wrong thing. BING! The ad agency is full of ****. I'd like to go all obama on their ass. WHO'S ASS TO KICK PLZ