Not a burning issue for me, but I'm sure it's targeted at keeping people in the ecosystem. Personally what I would LOVE to see is that the geo location stuff becomes "mode aware." When I arrive at home by car, it's great to open the gates when I'm a hundred yards away. But if I'm walking, then I haven't a hope of getting to them before they close. So being able to say "When I arrive home by car" to limit it to when it detects it's in a car would be lovely.
And so would the ability to choose what shows up for HomeKit on the summary page in CarKit. I have electric gates and garage and I want the gates to show up there but no matter how hard I try, adding and deleting those items in different orders etc I can't get the gates to show up. Would be lovely if I could just have the first thing I had listed on my Home page in the Home app show up.
And lastly, proper automation support in Home so I can trigger things based on temperature ranges etc would all be great for me.
But hey, it gets a bit better every year so I'll wait and see. 🙂
Stay Safe!