If you actually believe the nonsense you are saying then you are actually the one "drinking the kool-aid." The fact that you spout such inaccurate facts and referenced the "RDF" proves you have no clue.
What quality/premium are you talking about? Apple products themselves have no premium, unless we are talking about upgrades (indisputable that a 5770 upgrade for a Mac Pro shouldn't cost as much as it does).
The products are priced very competitively, if you are actually fair and compare them to products with the same/similar specs.
Since this is a thread about displays, how about we talk about the 27 inch Apple LED Cinema Display, versus the Dell 27 inch Ultrasharp. The two panels might be slightly different, one is glossy, one is matte. One is LED and one is CCFL. This results in a different slightly different product. However when it comes to price they are actually identical. So when someone goes to buy one or the other, they are choosing not based on the panel but rather the extra features. Still, where is this "premium" you are claiming? In terms of quality they are identical panels with different backlighting, so the quality should be roughly the same. Yet the Apple comes with a solid aluminum casing, and Dell's have cheap plastic enclosures with plenty of holes for dust to collect inside. The panel itself might be the same in quality, but everything else goes in favor of Apple here.
Now lets look at computers, the only problem Apple has with their computers is that the pricing does not flex based on the amount of time it has been on the market. So as a product nears the end of its cycle, the price is less competitive and seems overpriced. In terms premiums there is very minimal amount in their computers. There is plenty of real breakdowns available, but in general the biggest problem people have with understanding Apple's pricing is that people assume that a cheap $300 computer is the same thing as a $1000 iMac. That is just patently false.
I am not going to talk about iPhones, iPads, or iPods because the only data we have to go on is the completely fabricated iSuppli numbers, and if you try to extrapolate anything from those you are just making things up. Nobody actually knows the real profit margins that Apple makes on those devices, it is anywhere from 10% to 50%, but no "teardown pricing" is going to give you the truth.
Quality is a perception for most people. Quoting some unscientific data on MBA logic board failures is a clearly biased way of judging quality. A better thing would be to look up Consumer Reports and see how they rate it, in which case Apple passes with flying colors on all products (iPhone 4 being the exception). Consumer Reports isn't not the best source, but it's certainly better than most.
To sum it up, you are just as biased, if not more so, than the people you claim are "drinking the kool aid." After all, what kind of person thinks using "iCon" is somehow clever?