To be honest I think this is a really clever idea by the blender company.
Instead of wasting millions of dollars on a Superbowl ad, which hardly adds any value, it spends 500 dollars + production costs resulting in lots of views and word of mouth marketing. I read somewhere that this campaign turned out to be hugely successful for Blendtec.
To all people who complain - you think it would be better for this company to spend heaps of money on perfecting a 30-second commercial or sponsoring some sport event? Speaking of waste...