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Apple's iPhone 11 was the most-shipped smartphone in the first half this year and has been the single most popular handset of 2020, according to new research by Omdia.

iphone-11-india.jpg

Apple shipped an estimated 37.7 million iPhone 11 units this year, which is 10.8 million more units than last year's top-selling model, the iPhone XR.

A key driver of the success of the iPhone 11 was adjudged to be the lower starting price, which is $50 cheaper than the iPhone XR yet adds significant hardware improvements. The report notes that due to these improvements, iPhone sales have remained strong in 2020, despite the global health crisis.

The second most popular handset of 2020 has been Samsung's Galaxy A51 (11.4 million units shipped), followed by Xiaomi's Redmi Note 8 (11 million units) and Redmi Note 8 Pro (10.2 million units).

Several other iPhone models also make the top 10 ranking, including the 2020 iPhone SE in fifth place (8.7 million units shipped), followed by the iPhone XR (8 million units) and iPhone 11 Pro Max (7.7 million unity). The iPhone 11 Pro ranked tenth (6.7 million units).

Shipments of the iPhone 11 Pro Max and iPhone 11 Pro models decreased compared to the previous iPhone Xs Max and Xs, but their rankings improved, according to Omdia.

Top-10-most-shipped-smartphones-H1-2020-v2.jpg
Top 10 most-shipped smartphones in 1H2020 (millions of units)
According Omdia’s smartphone market tracker report, Apple shipped 13% more iPhones in the second quarter this year compare to the previous year thanks to the success of the iPhone 11 and the newly released iPhone SE.
Last year's list featured four Samsung models, whereas this year's featured just one mid-tier model. None of Samsung's flagship devices made the top 10, and were instead replaced by Xiaomi's Redmi's line of devices, doubling the number of Xiaomi models compared to 2019.

Bloomberg yesterday shared several details about new Apple products that are expected later this year, including four new iPhone 12 models with OLED displays, flat-edged designs, and 5G support.

Rumors suggest there will be two sizes of the iPhone 12 Pro, including one with a 6.1-inch display and another with a 6.7-inch display. The devices are expected to be introduced in October.

Article Link: Apple's iPhone 11 Was the Most-Shipped Smartphone in First Half of 2020
 
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PickUrPoison

macrumors G3
Sep 12, 2017
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Wow, Apple just killing it, selling 3.5 times as many units as the next best seller, even though iPhone 11 is $700+

The SE was available for pre-order on 17 April and available at retail and carriers a week later. So it was being sold for about 2.5 of the 6 month period, and sold 8.7 million.

They’re on track to exceed the 40 million units Kuo said Apple expected for first year SE sales. What a difference a decent size display makes.
 
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ian87w

macrumors 68040
Feb 22, 2020
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The 720p display on the iPhone 11 / Xr is probably the highest quality LCD panel in a smartphone. Turns out most people who buy phones probably don't care about or notice 360 fewer pixel rows.

It's the classic megapixel race, where manufacturers were boasting higher number to make it like theirs are better than the others. Today, it's amplified by youtubers/tech journalists who are trying to get views/likes in the echo chamber.

In reality, there are other things in display hardware other than resolution/ppi. There are color accuracy, brightness, consistent backlight for LCD, etc.
 

Unggoy Murderer

macrumors 6502a
Jan 28, 2011
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In reality, there are other things in display hardware other than resolution/ppi. There are color accuracy, brightness, consistent backlight for LCD, etc.
Yup, basically all of the points that Apple does very well in for both their LCD and OLED panels.

When I got my iPhone X nearly three years ago, I put it next to my friend's Pixel 2 (which also has an OLED panel) and the Pixel 2 couldn't match the iPhone for brightness or colour uniformity. The Pixel 2 also suffered from a blueish tint as the brightness went over 75% or so.

Apple might not be first with the stuff they do, but they generally do a good job when it does come.
 

simsem

macrumors newbie
Jun 12, 2020
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It shows that iphone 11 pro is well overpriced. Why make a phone for 17% customers?🤔
 

kirk.vino

macrumors 6502
Oct 27, 2017
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It shows that iphone 11 pro is well overpriced. Why make a phone for 17% customers?🤔
The 11 Pro sold very well last year. You have to keep in mind that many people lost their jobs this year, which would significantly lower the interest in high-end gadgets.
 

chucker23n1

macrumors 603
Dec 7, 2014
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It shows that iphone 11 pro is well overpriced. Why make a phone for 17% customers?🤔

Assuming an ASP of $900, that iPhone 11 Pro alone (not even counting the max) is already $6B in revenue, in half a year. I for one would love to have that kind of business.
 
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amartinez1660

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Sep 22, 2014
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There is not a single high end / flagship Android phone in the list.
I wonder why...

I’m actually curious for how this happens, didn’t realize it at first glance. The psychology behind it all and all

Could be because after a certain price range saving $100 or $200 isn’t a concern anymore? (although the folding ones and S20+ are high up in there)?
There’s the usual statement “Android gives more cores, more RAM, more megapixels, more everything for less so it’s better”, maybe at this price range, people realize that’s not quite true in real life scenarios? Games sometimes put this to shame, for example, an iPhone SE (the old one) can run some games at 60fps that a “gamer Razr” phone would at 45fps.

One word coronavirus. People were looking to spend as little as possible this year, as many lost their jobs.

That would work if both high end brands wouldn’t be there. Or maybe there’s a hidden extra piece of info in it, along the lines of “iPhone users lost less jobs overall during pandemic” OR “iPhone users don’t look to spend as little as possible during pandemic compared to Android”.
 

mech986

macrumors member
Jul 5, 2017
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In 2020, iPhone is definitely going to break the records. Welcome 5G and LiDAR.
[automerge]1599033515[/automerge]

Samsung Is up there and that’s Android.

The Samsung phone noted is a mid range price phone, about $349, sells well internationally. It is not any of the flagship Galaxy S series.

One word coronavirus. People were looking to spend as little as possible this year, as many lost their jobs.

Yet Apple sales remained relatively flat Year over Year (YOY) while Androids and the rest of the smartphone market took a 20% dip so far. While you are correct about people losing jobs and being careful with spending, it’s a reality that Apple users generally have a higher economic demographic and are likely less affected (but not immune) to the economic slowdown. They also likely have more savings or investments to buoy them while dealing with any job losses or cutbacks.

Or more likely, they too held back for awhile until they stabilized job or income wise. Or, understanding the need for robust devices to work, learn, and communicate from home effectively, they purchased new Apple devices to do just that.
 

bobmans

macrumors 6502a
Feb 7, 2020
503
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Wow, Apple just killing it, selling 3.5 times as many units as the next best seller, even though iPhone 11 is $700+
$700-1 ;)

Just kidding, very impressive. Also blown away with iPhone SE sales considering it was only available from somewhere at the end of April.
 
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Dolmio

macrumors member
Jun 26, 2020
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The 11 Pro sold very well last year. You have to keep in mind that many people lost their jobs this year, which would significantly lower the interest in high-end gadgets.
the 11 pro is an awesome phone and its in the top 10 best sellers on that list . of course apple should make it, its 20% of its sales to such an expensive phone is a totem to Apple's overall success
 
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