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These are units SHIPPED, not sold. Most of them are probably sitting in the backs of stockrooms and in warehouses. Shipped means nothing, you want to look at sales.
Sure, for many Android manufacturers.

Apple, on the other hand, utilizes just in time manufacturing. They carry very little inventory, less than a week iirc. Also, to the extent there’s no build up or draw down of inventory during the measured period, shipped equals sold.
 
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These are units SHIPPED, not sold. Most of them are probably sitting in the backs of stockrooms and in warehouses. Shipped means nothing, you want to look at sales.
Apple is known to manage a tight stock where they constantly adjust production to meet demand tho. A few weeks after the release of a product, when production catched up they usually have very little units on hand.
 
Apple is known to manage a tight stock where they constantly adjust production to meet demand tho. A few weeks after the release of a product, when production catched up they usually have very little units on hand.

Yet they can't get their stupid iPhone 12 out on time....its going to be 2-3 months late when everyone else already released their phones right on time. Apple has really gone downhill.
 
Wow, Apple just killing it, selling 3.5 times as many units as the next best seller, even though iPhone 11 is $700+

The SE was available for pre-order on 17 April and available at retail and carriers a week later. So it was being sold for about 2.5 of the 6 month period, and sold 8.7 million.

They’re on track to exceed the 40 million units Kuo said Apple expected for first year SE sales. What a difference a decent size display makes.

"What a difference a pleasant OS makes"..FITFY
 
Yet they can't get their stupid iPhone 12 out on time....its going to be 2-3 months late when everyone else already released their phones right on time. Apple has really gone downhill.
Are you sure about a 2-3 month delay? Tim Apple said supplies would be delayed by a few weeks.
 
These are units SHIPPED, not sold. Most of them are probably sitting in the backs of stockrooms and in warehouses. Shipped means nothing, you want to look at sales.
For Apple, units shipped typically correspond with units actually sold to customers.

For other OEMs, analysts tend to conflate units shipped with units sold. To put it another way, units shipped doesn’t measure which phones are currently in use or even what consumers are buying during any given period. Like you said, they could still be collecting dust in a warehouse somewhere, but this is likely more true for android phones than iPhones.

Meanwhile, units sold reflects which smartphones are actually being used and worn, and this is the reason why the iPhone rates so highly in usage metrics despite their apparently low market share. My belief is that the actual active iPhone user base would end up rating much higher than shipment data implies.

This is also why you can have reports like the iPad or AirPods market share dropping due to an apparent influx of cheap alternatives, only to realise that nobody is actually buying these cheaper offerings in any meaningful quantities, nor are they actually do much to dent the popularity of said apple products. What typically ends up happening in the end is that instead of taking share away from the high end, the lower-end competitors just end up cannibalising each other, and some players will eventually end up leaving the market due to lack of profitability.

All while Apple continues to rake in the lion's share of profits in the industry.

Ecosystem strength is mattering more and more these days. It's no longer enough to just be able to ship a smartphone or a pair of wireless headphones at a competitive price or with compelling features. Instead, consumers are increasingly looking for a range of products that seamlessly work together, and this is why I believe Apple will continue to prosper for a good many years to come.
 
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Yet they can't get their stupid iPhone 12 out on time....its going to be 2-3 months late when everyone else already released their phones right on time. Apple has really gone downhill.
Who released their phones on time that was impacted by the pandemic for the majority of the manufacturing cycle?
 
Who released their phones on time that was impacted by the pandemic for the majority of the manufacturing cycle?

Seriously? Samsung got their S20 out a month EARLY, on March 6th, smack in the middle of the worst part of the pandemic in most the world. The Note 20 came out Aug 20, right on time. Oppo released the Oppo Find x2 Pro on March 8th, smack in the middle of the worst of the pandemic. Huawei released the P40 on April 7th. Again, smack in the middle of the worst part of the pandemic. Why cant Apple get their phones out on time? They are blaming supply delays but its clearly not suppliers fault as these companies all use the same suppliers for the most part. Apple dropped the ball big time.
 
Ummm, Samsung got their S20 out a month EARLY, on March 6th, smack in the middle of the worst part of the pandemic in most the world. The Note 20 came out Aug 20, right on time. Why cant Apple get they phones out on time?
Right and all the manufacturing for the S20 took place way before everything hit the fan, 6-8 months prior. Apples manufacturing was (trying) to take place when the factories were closed.
 
Right and all the manufacturing for the S20 took place way before everything hit the fan, 6-8 months prior. Apples manufacturing was (trying) to take place when the factories were closed.

What? They aren't building these phones 6-8 months early LOL!! Its a few months tops. Apple is just barely starting to build the 12 right now. Those Samsungs were manufactured during the worst part of the pandemic. Nice try though.
 
What? They aren't building these phones 6-8 months early LOL!! Its a few months tops. Apple is just barely starting to build the 12 right now. Those Samsungs were manufactured during the worst part of the pandemic. Nice try though.
They are starting manufacturing and planning that early. Good try though. BTW I can't prove it with apple, but a citation would certainly help to show a Samsung that was released in early March was created by a manufacturing process that started on or about Jan 1...with no advance planning or trial runs...etc.
 
They are starting manufacturing and planning that early. Good try though. BTW I can't prove it with apple, but a citation would certainly help to show a Samsung that was released in early March was created by a manufacturing process that started on or about Jan 1...with no advance planning or trial runs...etc.

Ok, even if you want to claim that and I give you that. How is Samsung able to get their Note 20 phones out right on time last month and Apple is delayed for months? Its not the suppliers, its Apple's poor management.
 
Ok, even if you want to claim that and I give you that. How is Samsung able to get their Note 20 phones out right on time last month and Apple is delayed for months? Its not the suppliers, its Apple's poor management.
Ok, I appreciate that. I submit neither of us knows what goes on behind the scenes. From what I read and gathered from past articles, Apple starts the process about 6-8 months prior because 1 month prior to the launch the code has to be ready. I think Samsung started earlier than you might think they have.
 
What? They aren't building these phones 6-8 months early LOL!! Its a few months tops. Apple is just barely starting to build the 12 right now. Those Samsungs were manufactured during the worst part of the pandemic. Nice try though.

Apple are definitely going down and losing money when they’re worth over $2 trillion (and rising)....but they’re going down, right?
 
Apple are definitely going down and losing money when they’re worth over $2 trillion (and rising)....but they’re going down, right?

Where did I say they were going down? Never said that. It’s very foolish to think they won’t lose customers over this terrible botch job though. They will definitely. I personally know two other iPhone users getting Android phones rather than wait for the 12
 
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