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I remember when Apple was mocked after the '07 Macworld keynote, especially by Microsoft and Nokia. Essentially, "what does Apple know about making phones; it'll fail spectacularly". Whoops.
The Steve Balmer interview after Steve dropped the iPhone on the world has become a cult classic. He absolutely dismissed it as too expensive and it did not have a physical keyboard so it wouldn’t be a good business device.
 
Consumers now expect top-tier performance in base models. This may limit how much Apple can “wow” users in the next product cycle.

Apple now has to find genuinely new, useful features that are exciting enough to drive upgrades. These features must feel meaningful, not just iterative. Without that, sales growth could slow and customer excitement might fade, especially among high end users
Can you provide us with the name of a phone that has “genuinely new, useful features” that Apple does not have.

Apple could, would, might fail any day now, right? How long has this meme been around? More than forty years now.
 
Being completely candid, I genuinely appreciate Apple's hardware. The MacBook Air is probably my favorite design for a laptop. At the same time, I hold the opinion that Apple's software (their operating systems) are lagging. They are filled with bugs; not show-stopping bugs, but little things (visual glitches, poor UI/UX, etc.). It's at the point now that while I do like the hardware, I've started using alternatives because they simply work better.

In the last few months I've been using a Galaxy S25 and it's been fantastic. I haven't experienced any UI glitches, so far only one bug occasionally surfaces (the Clock app doesn't let me snooze my alarm with the volume buttons sometimes), but it's otherwise been zero issues. Battery life is also substantially better. Compared to my iPhone it's just a much better experience. If I consider that I paid less after tax for the S25 than an iPhone 16e before tax, I can't honestly recommend iPhone unless there is a particular use-case that requires it.

To each their own, of course. I do hope that Apple starts putting the same amount of focus on their operating systems as they do on their custom silicon.
Like windows? 😂😂😂😂 I use windows daily at work and it’s no where as close to be as reliable as Mac. While Mac isn’t perfect it’s way better that windows.
 
Like windows? 😂😂😂😂 I use windows daily at work and it’s no where as close to be as reliable as Mac. While Mac isn’t perfect it’s way better that windows.

I use Windows (10) for work, as well, and I can't tell any difference in reliability...Windows and MacOS are both stable and do what I ask them to do.

No idea about Windows 11. Wife has it on her Microsoft Surface, but doesn't say much about it.
 
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Not surprising considering the narrowing of the gap with the pro. Looks like a price increase incoming to keep the margins up.
 
The aspect about AI is that people are using it for very personal activities. Interacting with it as if it’s a friend. Divulging information with it that they would never divulge to other companies under normal circumstances

This is the aspect that could prove decimating should there be issues.

I’m absolutely for AI and its use in certain aspects of tech. But a general application of it to everything and anything is not the way.

Big corporations deem it a risk and have disabled and banned its use.

I’ve heard numerous reports that the big leaders in tech actually use pen and paper more than others, don’t allow their children to use particular services that their own companies provide.

I know a few people working in the tech industry who promote various technologies professionally, but who shun it personally.
Oh sure I can believe whst you say about people in the valley - ‘don’t get high on your own supply’ as drug dealers say (or so I’ve heard!).

And an abundance of caution is sensible as really what we have with Genai is a huge public alpha test.

But the wave is coming and it’s going to be exciting when it all gets to ‘1.0’.

And umm hopefully we all don’t lose our jobs. Which will be less exciting !
 
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I use Windows (10) for work, as well, and I can't tell any difference in reliability...Windows and MacOS are both stable and do what I ask them to do.

No idea about Windows 11. Wife has it on her Microsoft Surface, but doesn't say much about it.
Windows 11 is far better than Windows 10...but, it's no Windows 7. :)
 
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I have a windows 11 laptop at work and I need to reboot my computer at least once week, office apps crashing, enterprise erp that won’t stays connected to accounting system, etc.
 
I have a windows 11 laptop at work and I need to reboot my computer at least once week, office apps crashing, enterprise erp that won’t stays connected to accounting system, etc.
That sounds like a work problem, which I run into as well and I'm an admin. I don't run into any issues on my personal Windows 11 machine.
 
And Blackberry, who was very certain the iPhone would never pan out (the story is that they assumed it was a demo that must have involved a hidden cable to an off-stage device doing all the work). Good thing that Blackberry and Windows Phone still reign supreme.
Just to be clear....Apple is not doomed in the least but.....Isn't Apple in the same position that Blackberry once was with evolving technologies like AI? Apple ignored AI and now they have egg on their face so to speak for their failures in the AI space. They demoed AI features last year for IOS 18 that STILL are not available in IOS and maybe not till 2026.
There is a lot going on in the AI space and its not just ChatGPT.
My fear is Apple is getting so far behind that they will never catch up.
 
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Several interesting things can be inferred from these data:

1. There remains a big percentage of users who are concerned with price over all else.
2. There is an even bigger percentage of users who see the Pro models as better value.
3. The Pro Max outselling the Pro tells us either screen size or battery life are paramount to those spending the most.
4. The Pro outselling the Plus indicates that battery life is beating screen size, as a larger phone could be had for less money. There is of course more to it, such as the camera suite and ProMotion display, but it's interesting to see bigger battery outsell bigger display.

It will be interesting to see how the iPhone Air (2026) does by comparison to iPhone 16 Plus. It is definitely expected to do better based on the intensity of the tech media's coverage of this model's development. But it is likely to compromise on battery to achieve its size and weight goals. Even if that means it achieves the same battery life as iPhone 16, it will definitely be the lowest in terms of actual battery life across the lineup. The sales figures indicate battery life being possibly the single biggest driving factor of users choosing models.
 
Can you provide us with the name of a phone that has “genuinely new, useful features” that Apple does not have.

Apple could, would, might fail any day now, right? How long has this meme been around? More than forty years now.

I never said Apple is going to fail, that’s your straw man, not my point. What I actually said is that Apple faces a real challenge: consumers now expect flagship level performance in the base models, which means it’s harder to “wow” users with upgrades unless the features are genuinely meaningful.

I agree with you that Apple has a history of long term strength, no argument there. But that doesn’t change the reality: iterative upgrades feel less compelling now, especially for high end users who already have excellent devices.

This isn’t about doom. It’s about recognizing the plateau of innovation and what it takes to break through it.
 
That sounds like a work problem, which I run into as well and I'm an admin. I don't run into any issues on my personal Windows 11 machine.
Everyone’s an expert aren’t they? lol. The problem is windows can’t even play nice with its own software like office 365. Try opening and closing spread sheets all day and not having it crash at least once.
 
For all the "doom" and "failed to innovate" talk, nothing has changed as Apple is still far and away dominating with the iPhone as usual.
hold on there skippy...lets not get too carried away....
The iphone is a great device and has great worldwide sales.....but...

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I use Windows (10) for work, as well, and I can't tell any difference in reliability...Windows and MacOS are both stable and do what I ask them to do.

No idea about Windows 11. Wife has it on her Microsoft Surface, but doesn't say much about it.
Have used numerous Windows laptops and find the business lines to be much better. However, Mac to me, still gives wayyy less headaches.
 
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And it’s odd as the plus model is actually a really amazing phone when you consider the price different between it and the pro max

I guess if it had higher refresh rate it would have been a top seller. Maybe that’s why Apple did that; ad it would eat into sales of the Pro Max.

I’m actually thinking of getting it before the Plus models are discontinued.
Lmao no. The thing is $1000 man ($930+tax), for $300 more you can just get a Pro Max with double the storage, bigger, better screen, better chipset, better cameras, same battery life. No wonder it sold like an iPhone mini lol. It's just straight up a bad deal and a bad phone.
 
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