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Apple's iPhone 6 and Apple Watch Event Fees Paid to De Anza College Top $1 Million

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Apple's September iPhone 6 and Apple Watch event marked the first time the company held an event at the Flint Center on the campus of De Anza College since the introduction of the original iMac in 1998, and The Wall Street Journal reports the latest event resulted in Apple paying the college over $1 million for the privilege, including costs for campus disruption and security.

flintcenter.jpg
According to the records, the cost included a "disruption fee" to the college of $500,000, rental fees for campus buildings and around-the-clock security involving more than 35 officers from three departments. [...]

The agreement was dated Aug. 14, almost a month before its event, but it refers to a confidentiality agreement signed in June by the district and Apple.

The agreement specifies that confidentiality is a "key element," in order to achieve the "surprise and delight that characterize" Apple's marketing.

Apple agreed to pay $55,000 to use the college's Media and Learning Center, $92,000 for the Campus Center and nearly $10,000 for two parking lots. Apple was also responsible for restoring the balustrades surrounding the sunken garden where the temporary structure was located, at an estimated cost of $400,000 to $450,000.
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Campus police, Santa Clara County sheriffs, and Mountain View police all contributed to the security detail that was on site for nearly a month leading up to the event.

Apple's next event takes place tomorrow, but will be a much smaller affair held in the Town Hall auditorium on the company's headquarters campus in Cupertino. The event kicks off at 10:00 AM Pacific Time, and the company is expected to unveil new iPads, introduce updated iMacs with a Retina display on at least the larger model, and offer a final look at OS X Yosemite before its public launch.

Article Link: Apple's iPhone 6 and Apple Watch Event Fees Paid to De Anza College Top $1 Million
 
Article Link
https://www.macrumors.com/2014/10/15/apples-iphone-6-event-1-million/
That's why they hired joe's wedding & birthdays streaming service, there was no budget left.
 
Pretty crazy what Apple spent on that event when you include this and U2.

Go big or go home!

(Hope they got their money back for the live stream though :D)
 
stewy said:
Slow news day?
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This was actually very interesting to read and provided insight into just how much man power it takes to keep something this secretive. Why don't you get back to work instead of complaining.
 
It's wild to think that they built that beautiful structure to showcase the new products, only to tear it down. Obviously it wasn't going to stay there, but it still is neat to think about.
 
The stream better be flawless tomorrow. No Chinese... No skipping back & forth with incredible lag...
 
Given the months worth of security, a million dollars isn't that expensive, when compared to what companies spend on a single trade show.
 
They can host next year's event at my house for half the amount they paid De Anza College. I'll even throw in my own security by XFINITY Home Security without additional cost to Apple!
 
ArtOfWarfare said:
Why do I get the idea that none of that actually went to the students or professors that were disrupted?
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Why do I get the idea that you somehow thing that skepticism is a good thing?

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markyr17 said:
It's wild to think that they built that beautiful structure to showcase the new products, only to tear it down. Obviously it wasn't going to stay there, but it still is neat to think about.
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Think of all the beauties of nature which disappear seasonally or even daily. Clutching to material things is a flaw, not an attribute.
 
ArtOfWarfare said:
I always wondered who would actually let Comcast, the company best known for not caring the slightest about their customers, be responsible for their home security...
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Yeah, I agree Comcrap isn't the best but it's the only solution for everything cable and Internet for me. Now back to the regular scheduled programming...
 
HenryDJP said:
I guess that's what you say when you're trying to be the first person on the forum the post. :rolleyes: I for one think this is great. I would rather see Apple put the money into a college than at the Mosconi Ctr., in San Francisco.
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It's a good thing you don't work for Apple.

This was a good event, despite its hiccups, and it was well-worth the money spent. Perhaps there will be facilities for such large and significant events like this at Campus 2. It would at least be more efficient and secure to do a WWDC there, as Moscone is the biggest one around.
 
Some guy posts Slow News Day and the Apple fans go into full, combat defence mode - the MR Forum is hilarious.
 
DanielSw said:
It's a good thing you don't work for Apple.

This was a good event, despite its hiccups, and it was well-worth the money spent. Perhaps there will be facilities for such large and significant events like this at Campus 2. It would at least be more efficient and secure to do a WWDC there, as Moscone is the biggest one around.
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Thanks for completely missing the point. No wonder this place is going down.
 
I wonder if they will ever have events 'outside the hive' like this once they finish their doughnut? How big is that auditorium going to be?
 
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