Apple's iPhone Event Tagline is Different in Every Country

[BorisDG]

All sound super generic this year. I liked the "Wonderlust" or "Awe dropping".

 

[MakeAppleAwesomeAgain]

We actually say “surprise party” in The Netherlands. You could translate it to “verrassingsfeestje” but nobody ever uses that.

 

[ypl]

Is comming Siri PL? I don't think so...
Zdumienia i olśnienia. Oby 🙂

Not expected, IMHO. I hate talking to devices, but my declining vision would love it.
Now it's even less possible than during pre-AI era. Implementing new language for such fragile and unreliable system like LLM, with Apple's quality threshold bar raised high (as usual), is quite challenging.

 

[orbital~debris]

• U.S., UK, NZ, Australia, Ireland, India, Canada - Surprise and Shine.

Article Link: Apple's iPhone Event Tagline is Different in Every Country

MacRumors headline says one thing, then MacRumors article goes on to disprove it.

 

[ItsASpider]

Of course they did. That’ll just be cannon fodder for the politicians that Dutch is being eradicated by big tech. (They are wrong but it’s a trend in this country at the moment)

It's also "Surprise party" in Belgium too. To be fair, that is a much more common turn of phrase than what it actually translates to in Dutch, but it makes no sense in the context off all the other languages...

 

[jchap]

You are right.
However, the problem is that Americans when they see "sekai" they would often pronounce it either as "sah-kai" or "see-kai", which are both wrong.
To aid American people in the pronunciation I felt "sehkai" is the better choice...

"Sehkai" seems to be a good choice to me, as it's close to the original Japanese pronunciation, even though it does not line up with the phonetics of traditional romaji.

I think Americans would likely not say "sah-kai" in this case, but they might say "see-kai" if they are totally unfamiliar with Japanese pronunciation.

 

[Kaiserschmarrn]

• France, Belgium - Un jour nouveau. Bientôt. The French phrase is a little different, translating to a new day, soon.
• The Netherlands - Surprise party. Apple left this one in English.

Apple really hates Dutch.

 

[Clarky!]

Finally solar panels built into the screen?

 

[Lioness~]

No bad translations for the Nordic countries 👍

Creativity seems to be born anew at Apple - things can change 🙏
Here we go John 🌈

 

[NoelWalker]

Intentional or not, I love the book-like new chapter pun for the foldable iPhone. From a native speaker perspective, I can tell you that is a common idiom in Chinese language. It could also mean a new chapter for Apple itself, with John Apple succeeding Tim Apple. Can't wait for this event!

 

[aknabi]

In The Netherlands we're famous for being direct so the tagline is "Verrassing zonder glijmiddel" (Surprise without lubricant)

 

[7erabit]

Japanese site has been updated and it says “おはよう世界” meaning Good morning, world.

Tim reference?

 

[Geekett]

With all those leaks before the event, how could it be a surprise ? Unless They have hidden one more thing…

 

[madrag]

It's funny how the Portuguese version had the biggest note next to it, just to say that "Despontar" on its own means something different than what it means in the context. The translated version is correct, nevermind the single word translation.

 

[Mac Fly (film)]

TIL phrases don’t translate verbatim in different languages. /s

In all seriousness, phrasing can be quite diverse. Often a phrase in one region has no direct equivalent, just a completely different phrase that points at a similar meaning. There are many places where “rise and shine” has no meaning. In The Netherlands in Dutch there’s a phrase, “ah, now your monkey comes through a sieve” meaning, now your true intentions have been revealed. A play on words of that phrase would be pointless in another land.

 

[iPadified]

Wonderful to see local variations. Swedish and Norwegian focus on surprises while the Danes seem to extrapolate to a success 🙂. Else, Apple is going to release something that irradiates light.

 

[wikiverse]

Not sure why English has just one version worldwide, while other languages like French or Spanish have several versions.

English doesn't vary enough to justify a different version. The differences in English (other than minor spelling) is mostly spoken accents. Pidgin English is probably the only one that is significantly different, then Indian English, but then they'd just use one of the Indian Languages.

 

[jchap]

English doesn't vary enough to justify a different version. The differences in English (other than minor spelling) is mostly spoken accents.

I would be careful about using any American idioms when speaking to British English native speakers, for instance, and probably vice versa. I suppose that most of the English idioms carry over in both directions across the Atlantic, but considering that I wasn't born and raised in the UK, it's hard to be sure. "Rise and shine" seems safe enough, but I would still ask...

 

[PsykX]

Interesting that all of these have so many references to light. I wonder if that's a hint at anything in particular unexpected.

Probably variable aperture

 

[tomtad]

The surprise is the event will be (partially) live.

You heard it here first

 

[PsykX]

I hope they go back to the tradition of "But there's one more thing...".

They have 2 opportunities here : HomePad and iPhone Ultra

 

[timber]

Castellano Spanish and Spanish from Latin America often don't use the same terms, that's why there are usually different dubs of movies as well. Movie titles from Spain often sound hilarious to me cuz they try to translate the English one word by word while the Latin American movie title is trying to get closer to its meaning or not translated at all. I guess the same is true for Brasil and Portugal

It is.
The Portuguese one says - "O despontar de surpresas brilhantes" which means "The rise of brilliant surprises".
The Brazilian one says - "Surpreendente e brilhante" which is simply "Surprising and brilliant".
The Brazilian is shorter and nicer but the Portuguese one captures the original better (IMHO). Neither is that great.
I would go for "Surpreende e brilha" which is almost a literal translation but in this case is short and works as it gives the motion sense that Apple seems to be going for.

 

[CarAnalogy]

I hope they go back to the tradition of "But there's one more thing...".

They have 2 opportunities here : HomePad and iPhone Ultra

And to think, if they had only waited a few more weeks, they could have made a big reveal for the new polishing cloth as well!

 

[ke-iron]

We're getting a new Weather app!

This is a great one, best interpretation yet.

 

[satchmo]

The surprise for me would be no price increases.