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Apple's iTunes Music Store and Pepsi?

Maybe the marketing department have been reading too many autobiographies.

Click away:
HERE'S THE LINK!
 
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It seems that wee Stevie is getting into this kind of cross-promotion activity....Pixar's "Finding Nemo" is being heavily promoted by McDonalds and their Happy Meals here in the UK.

I know that the BBC (that is BBC Worldwide, the corp's commercial arm) took the desicion not to use McDonald's in cross-promotions for its programmes because of social and moral concerns of promoting the consumption of fast food to young children, etc.

I'm not initially as concerned though by the possibility of an Apple-Pepsi promotion as it is likely to be aimed at a more mature (late-teenage, young adult) market... hopefully.

Anyway, food for thought!

Al
 
Originally posted by pinks
It seems that wee Stevie is getting into this kind of cross-promotion activity....Pixar's "Finding Nemo" is being heavily promoted by McDonalds and their Happy Meals here in the UK.

I know that the BBC (that is BBC Worldwide, the corp's commercial arm) took the desicion not to use McDonald's in cross-promotions for its programmes because of social and moral concerns of promoting the consumption of fast food to young children, etc.

I'm not initially as concerned though by the possibility of an Apple-Pepsi promotion as it is likely to be aimed at a more mature (late-teenage, young adult) market... hopefully.

Anyway, food for thought!

Al
Click to expand...

I don't think it's the same thing. Pixar's Finding Nemo is a Disney picture, and Disney ALWAYS promote their films through McDonalds.

McDonalds probably have nothing to do with Pixar.
 
Originally posted by gotohamish
I don't think it's the same thing. Pixar's Finding Nemo is a Disney picture, and Disney ALWAYS promote their films through McDonalds.

McDonalds probably have nothing to do with Pixar.
Click to expand...

Good point, well made!
 
Battle of the Brands

One of the world's most recognizable brands teams up with another of the world's most recognizable brands.

Does Pepsi have anything to lose by being associated with delusional, elitist Apple zealots in a Microsoft world?

Gimme a break! All this does is open up marketing possibilities. I don't drink soda, but Coke's branding is much more recognizable to me. The last Pepsi commercial I remember seeing (I don't watch much TV!), was the one with Cindy Crawford, but those "Always CocaCola" jingles ingrained themselves pretty well.

- j
 
" In October 1997, PepsiCo spun off the restaurant businesses (Pizza Hut, KFC and Taco Bell) and Tricon was founded. May 16, 2002 Tricon officially became YUM! Brands with the addition of two new brands, Long John Silver's and A&W. YUM! Brands is now the parent company Pizza Hut, Taco Bell, KFC, A&W and Long John Silver's. When combined these organizations now make up the world's largest restaurant group."

ooo...and add Frito-Lay and Quaker.

Thats alot of cross marketing opportunity!

If a bleary eyed high school student at 7 am is chugging a mountain dew and then looks at the bottom of his can to reveal he has won 2 free songs he will really like Apple. Associate good feelings!
 
<thoughts type="numbered list">

1 - jeez. Naysayers everywhere!

2 - Pepsi is the "think different" brand of coke. It's like going for the Volkswagen over the Mini, and totally fits with Apple's brand. Perhaps not their history, but since when does history have anything to do with brand?

3 - This is only the beginning. Pepsi is well-known for being the "music" cola brand, and I think the fact that Apple is showing that it's willing to get its message out ther on the back of cross promos can only be a good thing. Up until now, Apple's marketing (even the "switch" campaign to a great extent) has been focussed on its existing audience. That's good and important, but won't expand your market particularly quickly. This "carrot and stick" of "cool and hardware" can only be good for Apple.

</thoughts>
 
Sorry guys, but if you don't have promotion you don't have anything and are dead in the water. There's nothing wrong with teaming up with a company that has their feet firmly planted in this area. I mean what are you scared off, OS 10.3.Pepsi?

BTW, I don't drink soda so I guess none of this applies to me.
 
Just the same as Al Gore

Originally posted by kcmac
Apple is getting paid by Pepsi for the songs. Pepsi is creating an advertising campaign based around the iPod that Pepsi is paying for.

How can this not be good for Apple?

Apple has taken over the mp3 player market. They have the best Tunes store out there. The others are just trying to get in the game.

With this move, Apple is creating new rules for the game. And I would have to believe that this is only the beginning.
Click to expand...

There aren't many Pepsi drinkers that are offended by Coke ads (I guess they just realize that Coke IS better) However, there are Coke drinkers that are offended by Pepsi Users. Yes, I said offended.

In my opinion, Pepsi tastes like Diet Coke or like it doesn't have real sugar.

Also, Coke has the SAME brand loyalty that Apple does. People will buy anything Apple branded, just as they will buy Coke Santas, Polar Bears and Christmas Ornaments.

This is the same rationale as the Al Gore decision. Not many people would have been offended if say, George Bush Sr would have joined Apple's board, but A LOT of people were offended by Al Gore on the board.
 
I like this

This would be a wonderful idea.

When iTMS came out people compared it to crack. This is a really good way to have the "first one's free" to get them addicted.

Pepsi gives them a few free songs and then they decide to buy 200 more plus an iPod. Sounds like a great plan!!!!
 
Are you kidding? If Shrub Sr. had joined Apple board i would be incredibly offended.

Pepsi has waaay more sugar then coke. That's why it has more calories. But, to each his own regarding taste buds.
 
Re: Apple's iTunes Music Store and Pepsi?

Originally posted by Macrumors
The LA Times reports that Apple Computer may be teaming up with Pepsi to promote the iTunes Music Store.

According to the LA Times, Apple and Pepsi are expected to announce a promotion deal that would give Pepsi purchasers free songs from the iTunes Music Store based on finding codes in Pepsi packaging.



If true, more details will presumably be revealed at the press conference scheduled later today.
Click to expand...

Since Pepsi advertises about two orders of magnitude more than Apple Computer, this can only be extremely, sensationally, good news.

Jobs seems to rock. Hard.

Rocketman
 
Pepsi advertising for Apple: :D

Apple advertising for Pepsi: :mad:

I just don't want iTunes to turn into Ad-Ware, and force me to watch Pepsi commercials while organizing my music.

Probably won't happen that way though.
 
I also think Pepsi sucks, but this will be good exposure for Apple and Pepsi both, it's definitely a win-win situation. Hell, I might even buy a can of Pepsi for the first time in years if it has a big Apple logo on it. :p But seriously, this can only be a good thing for Apple publicity wise.
 
Re: Ew

Originally posted by Arcady
Pepsi sucks.

Microsoft is to Apple, as Pepsi is to Coke.

Just nasty. Why would they team up with a company that imitated the original?
Click to expand...

Amen
 
Originally posted by 1macker1
I dont support Pepsi, so i wont be a part of this program. And I know many others that dont support Pepsi......oh well.
Click to expand...

Yes, but there are MILLIONS of people who do drink Pepsi so it doesn't really matter.

Now why couldn't the team up with RC?
 
Coke boycott

FYI... I'm glad they went with Pepsi and not Coke, even though I preferred Coke until joining this boycott regarding their global conduct:
http://www.corpwatch.org/issues/PID.jsp?articleid=7508

"... a series of community struggles against Coca-Cola in India, all of which point to a pattern in the company's operations. The communities are left thirsting as Coca-Cola draws water from the common water resources. Its operations are polluting the scarce water that remains."

"... We are faced with a situation where Indian investors will own 49% of Coca-Cola's Indian operations, but have no vote whatsoever! Just like in the Enron case, the US government played a significant role...."

And potentially scariest of all:

"Coca-Cola's main Latin American bottler is facing trial for allegedly hiring right wing paramilitary forces (aka death squads) to murder and intimidate trade union organizers, especially from the union, Sinaltrainal. The suit has been brought under the Alien Tort Claims Act, which allows corporations to be sued in the US for crimes committed overseas."

Having noted that, I'd prefer to buy from a smaller company than from Pepsi, either! But I guess Apple needed a big corporation to partner with, not a little guy.
 
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