Do to education what iPod did to music industry
Any one who thinks that an announcement about academic textbooks is no big deal hasn't bought or read a textbook in years.
In fall 2011, over 49.4 million students will attend public elementary and secondary schools. Of these, 34.9 million will be in prekindergarten through 8th grade and 14.5 million will be in grades 9 through 12. An additional 6.0 million students are expected to attend private schools.
http://nces.ed.gov/fastfacts/display.asp?id=372
That's a huge market ready to be transformed.
This announcement is probably not the roll out of a product. But it might announce the architecture and that will allow people to create the products.
Textbooks are crap. Students hate them, teachers hate them, even the publishing industry hates them, but they are all locked in to as system that prevents innovation. Sound familiar?
Read the posts by students who have to use (and carry) textbooks. ePublishing in education is ripe to explode but very few people have a good product out there. Just making an etext out of a textbook doesn't do anything or solve any problems, but making it multimedia, searchable and interactive, include links to thousands of related articles, embed it with a moodle, or other on-line learning system, and you have a game changer.
Imagine an App store for education.